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The discussion centers around the possibility of extending a Canadian flyer from two months to three months, specifically for the months of November, December, and January. Participants express a desire for this extension, indicating its importance for promotional strategies. Kam is identified as a key contributor who is tasked with compiling the necessary information to facilitate this request.
PREREQUISITESMarketing professionals, promotional strategists, and anyone involved in flyer distribution and seasonal marketing in Canada.
luvinpc said:Hi Kam,
Would you be able to pull this together?
Thanks
No, typically Canadian flyers are designed to run for a specific duration, usually two months. Extending them to three months is not a standard practice and may not be allowed by the company.
The two-month duration allows for timely promotions and keeps the product offerings fresh. This helps to maintain customer interest and encourages regular purchasing patterns.
Exceptions may exist, but they are rare and usually require special approval from management. It's best to consult with your team leader or company guidelines for specific cases.
To maximize effectiveness, focus on promoting featured products through social media, host parties, and engage with customers regularly. Highlight any limited-time offers to create urgency.
If you want to promote products beyond the flyer duration, consider using social media, email newsletters, or personal outreach to keep customers informed about ongoing promotions and product availability.