Catalogs in Nail Salons: A Good Marketing Strategy?

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Discussion Overview

The thread explores the idea of placing Pampered Chef catalogs in nail salons and similar establishments as a marketing strategy. Participants share their personal experiences and thoughts on the effectiveness of this approach, discussing various methods and outcomes.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses hesitation about placing catalogs in salons without additional promotional materials, such as a letter or special offer.
  • Another participant shares their experience of placing catalogs in salons but notes that they often end up mixed with other magazines, leading to frustration.
  • Several users mention that while they have not seen immediate success, they believe it is worth trying, as someone might eventually reach out.
  • One participant discusses a strategy called "adopt a business," where they bring food samples and recipe cards to local businesses, which they found to be more effective than just leaving catalogs.
  • Another participant recounts a past success where a catalog placement led to multiple shows and orders, suggesting that even minimal investment can yield results.
  • Some participants express skepticism about the overall effectiveness of leaving catalogs, suggesting it may be a waste of time, but acknowledge that using old catalogs is better than discarding them.
  • One participant mentions that they leave catalogs at their workplace and have received some interest, indicating that personal connections may enhance effectiveness.

Areas of Agreement / Disagreement

Views differ on the effectiveness of leaving catalogs in salons, with some participants believing it can lead to opportunities while others feel it is largely ineffective. No clear consensus emerges on the best approach.

Contextual Notes

Participants share a range of experiences, from placing catalogs in various local businesses to using food samples as a promotional tool. The discussion reflects a mix of strategies and outcomes, highlighting the varied experiences within the consultant community.

Who May Find This Useful

This discussion may be of interest to Pampered Chef consultants exploring creative marketing strategies and seeking insights from peers on their experiences with catalog placements in local businesses.

J
JoyfulChef
Messages
47
Has anyone ever put catalogs in nail salons, hair dressers, etc.? I was thinking of doing this but didn't want to just put the catalogs out. Should I do a special or a letter or something on the cover. I'm already stapling a business card.

Or.....is this a bad idea and waste of time?

Thanks!
 
I have put catalogs out as salons and they get laid down with other magainzies....... which is frustrates me!!!!
 
I catalogs out in salons and also at the spa where I get my nails done. They are put with the other magazines. I haven't had any success with this but who knows one day someone will call. It's worth a try.
 
I have brochures out where I get my nails down as well as where I take my sons for haircuts. The only reason I don't leave them where I get my hair done is because it's a German salon with few Americans. I've also left them at the base clinic, the base dental clinic, the place I pay my phone bill (on base), Landstuhl Hospital, etc. :cool:
 
I, too, am wondering how successful it is leaving the catalogs or brochures around. I know personally, I may look, but never buy or book from any direct selling company brochure I see at the doc's offices.
 
I have found that if you do whats called "adopt a business" (got the idea from a dear friend of mine), where you go into an establishment, either one you frequent, or one that you pick at random, and bring in a small sample of food along with a recipe card (outlining the PC products used in making the food...so simple) and a letter intorducing yourself and letting them know to contact you day or night for a catalog (or if you have old ones on hand, leave those with your letter stapled to the front), you will get a great response. More often then not, that business will ask you to come back and do a lunch hour show, or want to place an prder as a whole based on the food they tasted (mmm...because it is so yummy), or the fact that you made it look so easy by using pampered chef products to create it. I do this about 2 x a week and I have had gret fun doing it and allot of success. You also can write off your mileage and grocery bill for business, if you so chose to do so. Godd Luck!!
 
I say if they allow you to put your catalog in there, do it. years ago I had a lady call me from a catalog that was in her work break area. she and her family ended up having numerous shows for me and then she signed at one point. not bad for $0.39 of advertising (although it was less back then!)

And, my nail lady asked for catalogs and order forms in aug to do a catalog party and it was over $300. she asked me again today to drop off some more for nov!!! okey dokey!

i also have dr's that won't let anyone put anything out becuase if they allow one, then they hae to allow all and they don't want to deal with it. but my ortho receptionist is glad that i bring a catalog, she always looks first before i put it out! hasn't bought anything yet--but working on it!
 
  • Thread starter
  • #8
Great! Thanks!! Do any of you attach something to it besides a business card? I was thinking of putting some kind of eye catching thing but haven't quite come up with something fabulous! LOL
 
I think it's mostly a waste to leave your name around town, but it's not a waste with your old catalogs that would've gone in the trash anyhow. Leave the old ones EVERYWHERE! Better than the trash!

At your nail salon, why not put a label on an Easy Opener and leave it by the soda fridge? Nobody wants to ruin their nails after all...
 
Paige Dixon said:
I think it's mostly a waste to leave your name around town, but it's not a waste with your old catalogs that would've gone in the trash anyhow. Leave the old ones EVERYWHERE! Better than the trash!

At your nail salon, why not put a label on an Easy Opener and leave it by the soda fridge? Nobody wants to ruin their nails after all...
Click to expand...

Great Idea! I always leave a catalog at my nail place. No takers yet, but you never know. I put a sticker lable with my name, phone, email & one lable with a blurb about my PC BINGO's I do every month.
 
well i am at a dead in road so i am going to try everything i see on ths site.
 
LOVE your picture! When was your baby born? Congratulations! :D
 
thechefofnorthbend said:
I have found that if you do whats called "adopt a business" (got the idea from a dear friend of mine), where you go into an establishment, either one you frequent, or one that you pick at random, and bring in a small sample of food along with a recipe card (outlining the PC products used in making the food...so simple) and a letter intorducing yourself and letting them know to contact you day or night for a catalog (or if you have old ones on hand, leave those with your letter stapled to the front), you will get a great response. !
Click to expand...

I think this is a great idea for smaller towns! I recently made my dentist and his team the chocolate pecan tart for helping me out and they loved it! I kept it on the stone because it looked so pretty, but my mother works there as well so I wasn't worried about not seeing the stone anymore. What do you serve the samples on? Just a nice paper plate?

Thanks!
 
No...I usually bring them in decorated boxes or a gift basket (cheap baskets at the dollar store or on clearence at Joanns...). If I know the office I will leave it in the pc container, otherwise I include EVERYTHING it took to make the treat, that way they feel they NEED the pc items to make the treat just as good for themselves at home...
 
I work part time in a salon, it isn't a chain like great clips or anything so I put out my catalogs on my station, or back where the dryer chairs are and I have a Pampered Chef sign hanging on my mirror, I do get some shows and orders from it!!
 

Frequently Asked Questions

What are the benefits of using catalogs in nail salons for marketing?

Using catalogs in nail salons can enhance customer engagement by providing a visual representation of products and services. They allow clients to browse offerings at their leisure, which can lead to increased sales as customers can discover new items they may not have considered. Additionally, catalogs can serve as a tangible reminder of the salon's services, encouraging repeat visits.

How can catalogs be effectively displayed in a nail salon?

Catalogs can be effectively displayed in various ways, such as on a dedicated stand at the reception area, in waiting areas, or even at each nail station. Ensuring that they are easily accessible and visually appealing will encourage clients to pick them up and browse. Consider using eye-catching displays that highlight seasonal promotions or new products to draw attention.

What types of products should be included in the salon's catalog?

The catalog should include a range of products that appeal to your clientele, such as nail polishes, nail care items, and tools used in services. Additionally, including information about services offered, such as manicure and pedicure options, can help clients make informed decisions. Highlighting any exclusive or salon-branded products can also create a unique selling point.

How often should catalogs be updated in a nail salon?

Catalogs should be updated regularly to reflect new products, seasonal changes, and any promotions or services that may be introduced. A good practice is to review and refresh the catalog every few months or whenever there is a significant change in inventory or offerings. This ensures that clients always have the most current information and encourages them to return to see what's new.

Can catalogs help improve customer loyalty in nail salons?

Yes, catalogs can significantly improve customer loyalty by providing clients with a personalized experience. When customers see products and services that cater to their preferences, they are more likely to return. Additionally, including loyalty program information or exclusive offers in the catalog can incentivize repeat visits and foster a sense of community within the salon.

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