Catalog Show Averages: Comparing to Cooking Shows

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Discussion Overview

This thread explores the average sales figures for catalog shows compared to cooking shows among Pampered Chef consultants. Participants share their personal experiences and insights regarding the performance of catalog shows, including various sales averages and factors influencing those numbers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions their first catalog show had sales close to $200, noting limitations due to the host's restrictions.
  • Another participant shares an average of $300 for catalog shows, with some reaching up to $500, while others just meet the $150 qualification.
  • One consultant reports their best catalog show was $800, achieved by placing it in a teacher's lounge, and mentions follow-up with past hosts for new shows.
  • Several participants indicate their catalog show averages range from the mid $300s to over $700, with some highlighting their highest sales reaching over $1500.
  • One participant expresses disappointment about a cooking show being downgraded to a catalog show due to the host's hectic life.
  • Another participant notes that their catalog shows average around $310, while their cooking shows average around $350, indicating variability in show performance.
  • One participant discusses their strategy of providing hosts with a flyer to encourage inviting guests, suggesting that catalog shows can still yield significant sales.

Areas of Agreement / Disagreement

Views differ on the effectiveness and average sales of catalog shows, with some participants reporting high averages while others express challenges in achieving similar results. No clear consensus emerges regarding the overall performance of catalog shows compared to cooking shows.

Contextual Notes

Participants share a variety of experiences based on their individual circumstances, including time constraints and host engagement strategies. The discussion reflects a range of sales figures and personal anecdotes rather than standardized metrics.

Who May Find This Useful

This discussion may be of interest to Pampered Chef consultants looking to compare their catalog show experiences and sales averages with those of their peers.

M
mandy412
Messages
85
What kind of show averages does everyone have when it's a catalog show? I know it's obviously less than the cooking show. I have some people that I never thought would respond at all say they'd like to do a catalog show (for which I am grateful) but I'm curious to see how different the numbers are.
 
My very first show was a catalog show in early December. The host restricted it to work and therefore limited herself. Her show closed at close to $200. I have a gal who was scheduled to host a cooking show for this Fri but plans fell through and she converted to a catalog show; crossing my fingers for her because I'd love to see her have a great catalog show and earn lots of product! (selfishly I'd love to see her do great so I can maintain "active" this month - classes started back up so between working full-time, doing transcription part-time, attending night classes for nursing, as well as being a mom, time has been limited). :)
 
Average for me is $300. Some higher, prob. $500 tops, many lower, just making the $150. It used to be that it qualified as a catalog show when it had 5 orders or hit $150. I tell my hosts it usually takes 5 orders to reach $150, figuring avg. order of $30.
 
I don't have that many cat shows right now- but I'm usually only around $200 (actually- just looked it up on CC- and it was $222 last year). But I want to work on it!!Last summer, I read this thread and my eyes bugged out. ChefKevin was having great success with the catalog shows. I'd be curious if he's still doing the same thing and how it's turning out.
 
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2009 Catalog show avg - $323
2009 Kitchen show avg - $556
 
MY best catalog show so far was $800~the lady is a teacher and just put it on the teacher lounge table! I actually just emailed all my past catalog hosts from the fall and told them about Feb specials and so far 2 of them are going to do another show. THe $300 and $400 shows add up rather nicely.
 
Looks like my avg catalog sales for 2009 is 310....my highest thus far was $712.
 
As of today, my Catalog Show average* is $346.76. My Cooking Show average is $814.80. I always make a point to explain to hostesses that they can earn a lot more from a Cooking Show than they can from a Catalog Show. :D

*I do regular vendor events where I usually get $200-$250 in sales & submit them as a Catalog show. I've also done two Mystery Host Catalog shows. I omitted those & just tallied the customer catalog shows. Added note, 2 of the Customer catalog shows that were included in the total were big spenders who had enough to make their own show. They didn't have outside orders, just their own. If I were to omit them, it would change the total to $353.66 for the ones who actually collected outside orders.
 
My catalogue show average is $707.78 and my cooking show average is $969.19 (both numbers are based on comissionable sales)

My best catalogue show was $1525.65! I always give the 40 guests in 4 minutes sheet that I found on here to catalogue hosts too, not just show hosts.
 
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lisaw said:
My catalogue show average is $707.78 and my cooking show average is $969.19 (both numbers are based on comissionable sales)My best catalogue show was $1525.65! I always give the 40 guests in 40 minutes sheet that I found on here to catalogue hosts too, not just show hosts.
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Ok girl. You can't post a catalog show average like that and not tell us how you get such high numbers! What are you doing to achieve it?I realize Canadian prices vs US prices are slightly different, but that's still a significantly higher catalog-show average than most.. And your cooking show average too!
 
lisaw said:
My catalogue show average is $707.78 and my cooking show average is $969.19 (both numbers are based on comissionable sales)

My best catalogue show was $1525.65! I always give the 40 guests in 40 minutes sheet that I found on here to catalogue hosts too, not just show hosts.
Click to expand...

Wow Lisa, That is seriously FANTASTIC! I hope that one day I can post averages like that! Please do share the specifics on your host coaching. I'd be most appreciative. :D
 
My catalog shows avg about the same as the others - in the mid $300's ... but then I just had a cooking show that was lower than that!!!! :( Good # of invites, but she invited all "poor" people. :( I would love any tips to get my show averages up in general!!!
 
I'm so disappointed. I just got an e-mail that a girl who is supposed to be my first cooking show wants to downgrade hers to a catalog show b/c life is hectic for her right now.

I just can't get anyone to book a cooking show. I still have to broach the subject with my husband about Super Bowl Sunday. LOL!
 
My one catalog show so far was $260 something, but the commissionable sales were $209 something.
 
Laura4 said:
I'm so disappointed. I just got an e-mail that a girl who is supposed to be my first cooking show wants to downgrade hers to a catalog show b/c life is hectic for her right now.

I just can't get anyone to book a cooking show. I still have to broach the subject with my husband about Super Bowl Sunday. LOL!
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Welcome to my world! First cooking show was a total flop! First catalog show was mediocre but she tried and it was enough to qualify for a catalog show. I was scheduled to do cooking show tonight but she bailed on me for the second time last night; R/S'd for 2 wks and I'm hoping 3rd time's the charm. Friday's cooking show converted to catalog show because her roomie decided she didn't want to have a party. She's real excited about her catty show at the moment; someone is really excited about the bamboo block set (I told her to share the Feb host special of 60% off so we'll see! but I'd be happy to sell it to her at regular price!!!) Crossing my fingers! And don't even get me started on my husband; he's hot and cold - one minute thinks it's great, the next tells me PC is a waste of my time and it's too much aggravation. :yuck:

Hang in there! I know I am!!!
 
I have a group of ladies at a local factory that do catalog shows for me. Their "lowest" was $860 and the highest one has been $1202... My cooking shows usually average around $350. I would rather have at least one a month from my factory ladies! LOL!
 
pcchefjane said:
I have a group of ladies at a local factory that do catalog shows for me. Their "lowest" was $860 and the highest one has been $1202... My cooking shows usually average around $350. I would rather have at least one a month from my factory ladies! LOL!
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That's awesome! I'd love to have that kind of average too! With my schedule as crazy as it is, right now my best hope is catty shows - mom, wife, nursing student, plus full-time job and part-time job. Can you say crazy? That would be me! :D
 
esavvymom said:
Ok girl. You can't post a catalog show average like that and not tell us how you get such high numbers! What are you doing to achieve it?

I realize Canadian prices vs US prices are slightly different, but that's still a significantly higher catalog-show average than most.. And your cooking show average too!
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I don't do anything special for my host coaching ~ in fact I think my host coaching skills are pretty mediocre. I do try to never pre-judge a show though. Why should a catalogue show automatically mean lower sales? I always give my catalogue hosts the 40 guests in 4 minutes flyer and tell them it's great for giving them ideas of who to call. If they would invite them to a party why wouldn't they let them know they are doing a catalogue show?
 
Where is the 40 guests in 4 minutes flyer? I'd like one!
 
It's in the FILES section on here....just search for "40 guests".
 
  • Thread starter
  • #21
This information has been great! I was kind of bummed at only being able to book two cooking shows and 5 catalog shows for February but I think I may be okay.....I want to hit that $1250 metric in my first 30 days and with all the catalog shows I didn't think I'd get it but it looks like it might be possible.
 
mandy412 said:
This information has been great! I was kind of bummed at only being able to book two cooking shows and 5 catalog shows for February but I think I may be okay.....I want to hit that $1250 metric in my first 30 days and with all the catalog shows I didn't think I'd get it but it looks like it might be possible.
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Host coach them all as best you can. It helps with a couple things- hopefully delaying any cancellations or postponements, and increasing sales/confidence of the host.

If you have 2 cooking shows- and they are average $400-500 shows each, plus the 5, you should have no problem. Even if your cooking show is like my first couple- only $300s...with those 5 cattie shows- you should have little problem- even with $200 cat shows.

Good luck!
 
Talk about feeling really stupid! This an an AH moment! I have got to remember ChefKevin's way of doing this! If I remember to point out the ease and benefits of a catalog party, all the better for me! This is a great way to get them interested in PC and maybe then a coking party later on! DUH, DUH, DUH! Geez! Well, I guess you CAN teach an old dog new tricks! Or at least jog their memories enough for some of that valuable info to become apparent again!
 

Frequently Asked Questions

What is a catalog show average compared to a cooking show average?

A catalog show average typically refers to the total sales generated from a catalog show, which is usually lower than that of a cooking show. Cooking shows often have higher averages due to the interactive nature of the event, where guests can see products in action and taste the food prepared, leading to increased sales.

How do I calculate the average sales for a catalog show?

To calculate the average sales for a catalog show, take the total sales amount from all orders placed during the show and divide it by the number of guests who participated. This will give you the average sales per guest, which can help you assess the effectiveness of your catalog show.

What factors can influence the sales averages of catalog shows?

Are there strategies to increase catalog show sales to match cooking show averages?

Yes, there are several strategies to increase catalog show sales. These include offering exclusive deals or promotions, providing incentives for guests to place larger orders, creating engaging content that highlights product benefits, and encouraging hosts to actively promote the show to their networks. Additionally, incorporating interactive elements, such as virtual cooking demonstrations, can also enhance guest engagement.

How do I track the success of my catalog shows compared to cooking shows?

To track the success of your catalog shows compared to cooking shows, maintain detailed records of sales, guest attendance, and host performance for each type of show. Analyzing this data over time will help you identify trends, understand which formats yield better results, and make informed decisions about future shows. You can also solicit feedback from guests to improve future events.

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