What to Send With a Catalog... ??

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Discussion Overview

The thread discusses ideas for what to include with a catalog when sending it to potential customers, particularly to encourage them to consider hosting a show.

Discussion Character

  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, suggests sending the current guest special and next month's host special, along with a sticky tab highlighting host benefits.
  • Another participant shares their experience of including a personal letter and a "Book this Fall" flyer with the catalog.
  • One participant expresses appreciation for a letter shared by another consultant, indicating it is well-written and informative.

Areas of Agreement / Disagreement

Views differ on the specific items to include, but there is general appreciation for personal letters and promotional materials.

Contextual Notes

Participants share personal experiences and preferences regarding materials to accompany catalogs, reflecting their individual approaches to engaging potential customers.

Who May Find This Useful

Consultants looking for ideas on how to effectively engage potential hosts and customers through catalog mailings.

kearstin
kearstin
Messages
471
Hey Guys -

I just had a lady call me in response to an ad I placed in our h.s. football team's program book. She just wants me to send her a catalog, but she says her family and friends love PC and didn't know there was a consultant in the area... My question is what should I send with the catalog to get her thinking about turning her order into a show? I don't want to inundate her with a ton of stuff, but I want to pique her interest.

Any ideas? What do ya'll send?

TIA!
Kearstin
 
Send her the current guest special and next month's host special. :) And put a sticky tab on the inside back cover with the host benefits.
 
I send a little letter (I will attach) and lately I have been sending the "Book this Fall" flyer that a creative Cheffer came up with
 

Attachments

I'm so glad I stopped at chefsuccess this morning. To Chef Kearns, your letter is perfect! I drafted one myself but I love yours much better! Thanks for posting it here. It's well written and informative.
Sue Adams
#421585
 
Great letter, Chef Kearns. Thanks for sharing.
 
Hey thanks guys!:blushing:
 

Frequently Asked Questions

What should I include with my Pampered Chef catalog when sending it to potential customers?

When sending a Pampered Chef catalog, it's a good idea to include a personalized note, a small sample of a product (if possible), and any current promotions or specials. This personal touch can help engage your customers and encourage them to explore the catalog further.

How can I make my catalog mailing stand out?

To make your catalog mailing stand out, consider using colorful envelopes or including a fun, eye-catching cover letter. You can also add a small gift, like a recipe card featuring a popular Pampered Chef product, to create excitement and encourage recipients to open the package.

Should I include order forms with my catalog?

Yes, including order forms with your catalog can be very helpful for customers. It makes the ordering process easier and more convenient, allowing them to fill out their selections and send it back to you directly.

Is it beneficial to include recipes with my catalog?

Absolutely! Including a few recipes that utilize Pampered Chef products can inspire your customers to see the value of the items in the catalog. It also showcases how the products can be used in real-life cooking situations, making them more appealing.

What type of follow-up should I do after sending out my catalogs?

After sending out your catalogs, plan to follow up with a phone call or email about a week later. Ask if they received the catalog, if they have any questions, or if they are interested in placing an order. This personal touch can help build relationships and increase sales.

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