Summer show scheduling poses unique challenges due to events like graduations and weddings. Experienced consultants recommend avoiding Friday evenings, Saturday evenings, and Sunday afternoons during this season. Instead, they suggest focusing on Tuesdays and Thursdays while emphasizing the importance of sticking to a personal schedule. Successful host coaching and proactive booking strategies can ensure consistent attendance, regardless of the day chosen.
PREREQUISITESEvent planners, consultants, and anyone involved in scheduling summer shows who seeks to optimize attendance and manage client expectations effectively.
Typically, weekends are the best days for hosting summer shows, as many people have more free time to attend. Saturdays and Sundays are popular choices, especially in the afternoon or early evening.
Weekdays can work, but they may be less effective than weekends. If you choose a weekday, consider hosting on a Thursday evening, as many people are winding down for the weekend and may be more likely to attend.
For weekday shows, evenings around 6:30 PM to 8:30 PM are generally the best times, as people are usually off work and can join after dinner. However, if you are considering a daytime show, late morning or early afternoon can also work for stay-at-home parents.
Summer vacations can impact attendance, so it's important to consider your guests' schedules. Be sure to check with potential attendees about their availability and avoid scheduling shows during popular vacation weeks.
While holidays like the Fourth of July can be festive, they may not be ideal for hosting shows due to travel and family commitments. It's best to avoid major holidays and instead focus on weekends leading up to or following the holiday.
