This is what I am thinking. That's the only thing I can think of that will "rival the dcb" and be a "big ticket item". I can't think of anything else that can cook an entire meal quickly and easily, with lots of versatility like the dcb. Also, on a call yesterday, Jan Gilbert was quoted as saying, "it is a high-ticket item. It is NOT a serving or decorative piece. It is a real workhorse useful tool and that it has the potential to significantly impact our shows and business….Think something you wouldn’t want to be without like a food chopper, a deep covered baker…think something that future shows and recipes will be designed around."