Share Your Best January/Feb Show and Booking Ideas

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Discussion Overview

The thread centers around sharing ideas for booking shows and engaging hosts during January and February. Participants discuss various strategies and personal experiences related to increasing bookings and enhancing show experiences during these months.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions the importance of sharing booking tips for January and February to inspire their team.
  • Another participant shares their experience of using a host scavenger hunt as a creative approach to engage hosts.
  • One consultant describes how they promote January as an ideal month for hosting by highlighting local weather conditions and social opportunities.
  • Another participant notes the effectiveness of using January Host Letters to maintain communication with hosts during the busy holiday season.
  • One participant mentions that they focus on the "extra free" angle in sunny Southern California, where weather conditions may deter hosting.
  • A participant shares their experience with a Romance Basket for January bookings, detailing how to create and promote it to encourage competition among hosts.
  • Several participants express enthusiasm for the Romance Basket idea, suggesting incorporating Pampered Chef products into it.
  • One consultant discusses a special drawing for January hosts, incentivizing them to provide guest lists by a specific date for a chance to win a prize.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies, with no clear consensus on a single best approach for booking shows in January and February.

Contextual Notes

Participants share personal experiences and strategies based on their unique regional contexts and business practices, reflecting a variety of approaches to hosting during the winter months.

Who May Find This Useful

Consultants looking for creative ideas and personal experiences related to booking shows and engaging hosts during January and February may find this discussion beneficial.

Messages
1,031
since we were talking about SAT and some where excited because Jan is a good month for them... share you best booking tip for Jan and Feb. I want to have my team do a strong Jan. I know what works for me but I need lots of ideas to bombard... oh I mean inspire them with
 
pcjenni said:
I know what works for me but I need lots of ideas to bombard... oh I mean inspire them with

LOL! I love that!

I'd like to think of something too... I'm waiting to see what the actual FFA (free for all) is. Since I don't offer above and beyond what HO does (personal policy) I want to be creative with this. I'm thinking a host scavenger hunt or something like that...

January and August have been my best recruiting months in the past so off the top of my head, I'm thinking possibly something along the lines of intro shows???

I'll think more and post if I come up with anything. :) And I'm sure others are going to share lots of great ideas!!!
 
Well, actually - I just start telling my hosts in Oct & November that January is the very best month to host a show. I paint a picture that everyone here in MI recognizes. It's frigid cold, and it's snowing. Christmas is over, most of the local sports are winding down, and people are feeling the cabin fever in a big way, and looking for ANY Excuse to get out of the house and spend time with friends! A Pampered Chef Party is a great way to do that! We'll have some great comfort food, some great drinks, and everyone will have a chance to hang out and visit! (plus, in the past it's been 50% more in free product, which has helped...don't know about that yet for this year.)

Then, for my part, I ALWAYS use the January Host Letters. LOVE Those! It makes it simple for me to keep in touch with my January Hosts in the middle of the busy Christmas Season, and it keeps their show at the front of their brain during that time too. In the past three years, I have had only TWO January cancellations. I usually have 8-10 shows, and my sales are around $6000 each January (and that's a huge month for me!).
 
Chefbeckyd said:
Well, actually - I just start telling my hosts in Oct & November that January is the very best month to host a show. I paint a picture that everyone here in MI recognizes. It's frigid cold, and it's snowing. Christmas is over, most of the local sports are winding down, and people are feeling the cabin fever in a big way, and looking for ANY Excuse to get out of the house and spend time with friends! A Pampered Chef Party is a great way to do that! We'll have some great comfort food, some great drinks, and everyone will have a chance to hang out and visit! (plus, in the past it's been 50% more in free product, which has helped...don't know about that yet for this year.)

Then, for my part, I ALWAYS use the January Host Letters. LOVE Those! It makes it simple for me to keep in touch with my January Hosts in the middle of the busy Christmas Season, and it keeps their show at the front of their brain during that time too. In the past three years, I have had only TWO January cancellations. I usually have 8-10 shows, and my sales are around $6000 each January (and that's a huge month for me!).

That about sums up what I say also & it works! :woohoo:
 
  • Thread starter
  • #5
I am in sunny So Cal so the firgid thing works against me.. when it rains or gets cold (snow here) then no one wants to leave the house because it is inconvenient. For my personal business I work the "extra free" angle.
 
Karen Phelps suggests using a Romance Basket for January bookings. I've tried it before and it works very well.

Gather different products in a basket. I try to hit the after x-mas sales @ bath & body works. Obviously get something that doesn't have holiday print on it. I place the bath items along with expensive chocolates and anything else I find. Movie gift cards, resturant gift cards and so on. You want the basket value to be around $100+. I might have a $100 value but after my bargain shopping I haven't spent near that. (Karen suggests wine glasses/bottle wine and so on).

Then, you promot it at all your shows. She says to bring it with you, but I usually make a flier with a pic of it. You tell your host that the host with the highest amount in sales (Jan 1 - through xx-you pick the date) will get the basket. I deliver it by Feb. 14th for them to enjoy on Valentine's Day.

It's fun to see how competitive the host get. Plus, your first host in Jan wants to have high sales to set the bar high.
 
I LOVE this idea!!!! It would be fun to fill with some PC products... our wine glasses (2), wine bottle opener, dripless pourer, some of our chocolate sauces... This sounds really fun!!!
 
  • Thread starter
  • #8
I love that idea!
 
For the last 6 years, I have done a special drawing for my January hosts. Simply have your guest list to me, complete with 40 names/numbers by December 15th and go into a drawing for a BIG prize. I've used cookware, SS bowls, DCB etc....this year, I picked up a Small Knife Block set from my September Host Appreciation...so that is what they will go into the drawing for.

Usually a 1 in 12 chance and they HAVE to have their show on the scheduled date in order to be in the drawing.

Here's the flyer I've used.

View attachment flyer, January host giveaway 2010.doc
 

Frequently Asked Questions

What are some effective themes for January and February shows?

Some effective themes for January and February shows include "New Year, New Recipes," focusing on healthy eating and meal prep, and "Valentine's Day Treats," where guests can learn to make romantic dishes or desserts. Additionally, consider a "Winter Comfort Foods" theme to showcase hearty meals that warm up the cold months.

How can I encourage bookings during my January and February shows?

Encouraging bookings can be achieved by offering exclusive incentives for guests who book a show during your event. Consider providing a discount on their next purchase, a free product, or a special gift for hosting. Highlight the benefits of hosting, such as earning free products and having a fun gathering with friends.

What types of recipes should I feature during my shows in January and February?

Focus on recipes that are quick, easy, and perfect for winter gatherings. Consider demonstrating hearty soups, slow cooker meals, or healthy snacks that align with New Year's resolutions. For February, include recipes for romantic dinners or fun appetizers for Super Bowl parties.

How can I utilize social media to promote my January and February shows?

Utilize social media by creating event pages, sharing sneak peeks of recipes, and posting engaging content related to your themes. Use platforms like Facebook and Instagram to showcase your cooking demos, share testimonials from past hosts, and encourage guests to RSVP or book their own shows through interactive posts and stories.

What are some tips for following up with guests after the show?

After the show, send personalized thank-you messages to all attendees, expressing your appreciation for their participation. Include a recap of the recipes demonstrated and a reminder of any special offers for bookings. Additionally, follow up with those who showed interest in products or hosting to answer any questions and encourage them to take the next step.

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