Old Catalogs - Use With Inserts or Discard?

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Discussion Overview

The thread explores how participants utilize last season's Pampered Chef catalogs, discussing whether to continue using them with inserts for new products or to discard them in favor of newer versions. Participants share their personal experiences and preferences regarding the distribution of older catalogs.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant inquires about how others use last season's catalogs, seeking ideas and experiences.
  • Another participant notes that customers may not appreciate receiving outdated catalogs at shows, even with inserts, and suggests using them for distribution in public places.
  • Several users mention that only current catalogs should be used for shows, while older catalogs are suitable for fairs or casual distribution.
  • One participant, identifying as a consultant, shares their practice of using last season's catalogs until they run out, adding inserts to keep them relevant.
  • Another participant expresses a preference for using newer catalogs for public distribution while reserving older ones for personal use or sharing with friends and family.

Areas of Agreement / Disagreement

Views differ on the use of older catalogs for shows, with some participants agreeing that only current catalogs should be used, while others find value in using older catalogs with inserts.

Contextual Notes

Participants share a variety of personal practices regarding catalog usage, reflecting different strategies based on their experiences and audience needs.

Who May Find This Useful

Consultants looking for ideas on catalog usage and distribution methods may find the shared experiences helpful.

tiggerhale
Gold Member
Messages
138
HI!

I am wondering how other folks use the last season's catalogs. Do you use them until you run out - adding an insert for the new products and products that have been discontinued? Or are the older ones the ones you leave at the doctors offices :) and places around town?

Just looking for some ideas and what has worked for folks in the past...:thumbup:

Thank you!
 
Don't forget, there are also price changes between catalogs. As a customer, I would not like to receive last season's catalog at a show, even if it did have inserts in it.They are great for leaving places, there's a sticker somewhere in Files that you can put on the front. You can also hand them out at fairs.
 
What she said - only current catalogs for shows.
Yes, the old ones are good for fairs or around town where people just want a catalog, don't want to order or buy right then, and are likely to toss it, not realizing how much each one costs us.
 
  • Thread starter
  • #4
Thanks...that's what I was thinking but didn't know if there were other ideas out here :)

Here's the link to the different old catalog stickers:
Pampered Chef Files List
 


Hi there!

Great question! I personally like to use the last season's catalogs until I run out, but I also add an insert for any new products or discontinued products. I find that this keeps my catalogs current and also allows me to still use the older ones without wasting them. As for leaving them at offices and around town, I do that with my newer catalogs and keep the older ones for personal use or to give to friends and family. It's always a good idea to have a mix of both old and new catalogs to cater to different audiences. I hope this helps! Happy cooking!
 

Frequently Asked Questions

What should I do with old Pampered Chef catalogs?

You can choose to use old Pampered Chef catalogs with inserts to highlight current products, promotions, or new items. Alternatively, if the catalogs are significantly outdated, it may be best to discard them to avoid confusion.

How can I effectively use old catalogs with inserts?

To use old catalogs effectively, create inserts that showcase new products, current promotions, or seasonal items. Make sure the inserts are visually appealing and clearly highlight the updates to ensure your customers are informed.

Are there any benefits to keeping old catalogs?

Yes, keeping old catalogs can be beneficial for reference, especially for understanding product history, customer preferences, and trends. They can also serve as a resource for training new team members or for organizing past promotions.

What are the downsides of using outdated catalogs?

The downsides of using outdated catalogs include the risk of confusing customers with discontinued items or outdated pricing. It may also reflect poorly on your professionalism if customers notice inconsistencies in the information provided.

How often should I update my catalog materials?

It's a good practice to update your catalog materials at least once a season or whenever new products are released. Regular updates ensure that your customers have access to the latest offerings and promotions, keeping your sales efforts effective.

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