Need Some Advice on Postcard & Promotion

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Discussion Overview

The thread discusses various promotional strategies and postcard designs that participants are considering to boost bookings for June. Participants share their personal experiences and ideas related to postcard promotions, including discounts and incentives for past hosts and potential customers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, is seeking feedback on a postcard design and a promotional offer of $5 for every $100 sold after an initial $500.
  • Another participant shares their experience of offering 10% off for past hosts and non-hosts, along with free ingredients and dessert at shows.
  • One participant mentions using a "Price of the Day/Dollar Days" promo to fill their June calendar and is mailing it out to potential hosts.
  • Another participant expresses interest in the "Price of the Day" promo but questions whether to use a variety of items or monthly host specials.
  • One participant notes concerns about using monthly specials due to potential costs and commission issues.
  • Another participant emphasizes the importance of follow-up calls after sending postcards to ensure recipients notice them.
  • One participant expresses a preference for the Dollar Days idea and seeks feedback on their postcard design.
  • Several participants discuss the printing of postcards and the possibility of sharing designs in Publisher format.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various promotional strategies, with some participants supporting the use of postcards and follow-up calls, while others focus on specific promotional offers. No clear consensus emerges on the best approach.

Contextual Notes

Participants are primarily consultants discussing their personal experiences and strategies for increasing bookings, particularly in light of upcoming events and personal circumstances.

Who May Find This Useful

Consultants looking for ideas on promotional strategies and postcard designs may find the shared experiences and suggestions relevant.

kearstin
kearstin
Messages
471
I'm trying to get my June booked solid. I've only had one May show so far and one next week so I can't depend on bookings. And since I'll be losing my job within the next month and have no prospects for a new job :cry: I really need to get on it!

I'm planning on sending out some postcards to past hosts (esp. those who are due for a show) and some guests that have expressed an interest in hosting, but haven't committed.

I've created a postcard with a promo along the lines of I'll kick in $5 for every $100 you sell after an initial $500. I'm not completely sold that this is the best promo I can come up with, but to be honest I'm mentally exhausted so I'm not being especially creative. So I'm looing for feedback on both the design and promo.

TIA!!
Kearstin

BTW - I'm happy to share the postcard (now or when tweaked), but I'm creating it in Publisher and have no clue how to convert to anything besides a PDF...
 

Attachments

Looks good. I'm doing a postcard promo also in June because it's my one year anniversary month. I'm having 10% off all past host orders (in addition to their PHD), 10% off all orders (non-hosts), free ingredients and dessert at shows in June. If I can get it to work, I'll send you my postcard.
 
I am trying the "Price of the Day/Dollar Days" promo in booking my June. Here is the link where I found the idea:

Price of the Day

I am determined to get my June calendar full! I am using it at my May shows now. I am also mailing it out today along with the June Host Special Flyer to any potential hosts from the past few months who haven't committed to a date yet...I also just went through my entire contact list seeing who else I could send it to. I am hoping to surely get some response! :rolleyes:
 
  • Thread starter
  • #4
Both are good ideas - free ingredients and the price of the day. I've never tried the price of the day promo. Are you using a variety of items or the monthly host specials???
 
I've kept the same products as on Meghan's April Promo Flyer (it's in that thread - post #3).

I read that using the monthly specials is not the best idea/would probably cost you more out of pocket since you can't use the customer's discount on them and you don't get commission on them either. I left the FC on the list...mainly because I couldn't figure out how to add a new picture to the flyer in time for when I needed it. Ha ha! So I figured if they do want the FC, I'll just figure it out then. Hope I'm making sense!
 
  • Thread starter
  • #6
Guess I read right past the flier :blushing:

Thanks!
 
The postcard idea is great ONLY if you call each person you send it out to...follow-up is the key. But to unlock the door...you're best bet is to get on the phone NOW>>>yo can tell them to watch out for the postcard ~ since postcards tend to get lost in the mail (stuck between magazines, papers, etc).

I would just call! Ask for help!
 
  • Thread starter
  • #8
OK - I decided that I liked the idea of Dollar Days much better... What do ya'll think about this postcard?
 

Attachments

That looks great ... what do you do, print it on card stock?

Can you upload the publisher version? I think I have publisher on my computer ...
 
That looks great Kearstin! :D

Follow up will truly be the key. I definitely think it helps to send something before the calls like this...makes it more what my director calls a "warm call" (as opposed to a "cold call"). Good luck in booking June!
 

Frequently Asked Questions

What are the best practices for designing an effective postcard for my Pampered Chef business?

When designing a postcard, focus on a clean and attractive layout that highlights your key message. Use high-quality images of your products, incorporate your branding elements, and ensure that your contact information is clearly visible. Keep the text concise and engaging, and include a strong call to action to encourage recipients to reach out or visit your website.

How can I effectively promote my postcard campaign to reach more potential customers?

To maximize your postcard campaign's reach, consider using a combination of direct mail and digital promotion. Share images of your postcards on social media platforms, send out email newsletters featuring your postcard design, and encourage your existing customers to share them with friends. You can also partner with local businesses to display your postcards in their establishments.

What type of promotions should I include on my postcards?

Including a special promotion can entice potential customers to take action. Consider offering a limited-time discount, a free gift with purchase, or an exclusive invitation to a cooking demonstration or online party. Make sure to clearly communicate the promotion on the postcard and include any necessary details, such as expiration dates or how to redeem the offer.

How often should I send out postcards to maintain engagement with my audience?

It's important to strike a balance between staying top-of-mind and not overwhelming your audience. A good rule of thumb is to send postcards quarterly, aligning with seasonal promotions or new product launches. This frequency allows you to keep your brand visible while giving recipients time to engage with your previous messages.

What metrics should I track to measure the success of my postcard campaign?

To evaluate the effectiveness of your postcard campaign, track metrics such as response rates, sales generated from the campaign, and website visits or inquiries received after the postcards were sent. Additionally, consider using unique promo codes or dedicated landing pages to better assess how many customers are responding directly to your postcards.

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