Need Some Advice on Postcard & Promotion

[kearstin]

I'm trying to get my June booked solid. I've only had one May show so far and one next week so I can't depend on bookings. And since I'll be losing my job within the next month and have no prospects for a new job :cry: I really need to get on it!

I'm planning on sending out some postcards to past hosts (esp. those who are due for a show) and some guests that have expressed an interest in hosting, but haven't committed.

I've created a postcard with a promo along the lines of I'll kick in $5 for every $100 you sell after an initial $500. I'm not completely sold that this is the best promo I can come up with, but to be honest I'm mentally exhausted so I'm not being especially creative. So I'm looing for feedback on both the design and promo.

TIA!!
Kearstin

BTW - I'm happy to share the postcard (now or when tweaked), but I'm creating it in Publisher and have no clue how to convert to anything besides a PDF...

 

[ChefJWarren]

Looks good. I'm doing a postcard promo also in June because it's my one year anniversary month. I'm having 10% off all past host orders (in addition to their PHD), 10% off all orders (non-hosts), free ingredients and dessert at shows in June. If I can get it to work, I'll send you my postcard.

 

[erin.tpc]

I am trying the "Price of the Day/Dollar Days" promo in booking my June. Here is the link where I found the idea:

Price of the Day

I am determined to get my June calendar full! I am using it at my May shows now. I am also mailing it out today along with the June Host Special Flyer to any potential hosts from the past few months who haven't committed to a date yet...I also just went through my entire contact list seeing who else I could send it to. I am hoping to surely get some response!

 

[kearstin]

Both are good ideas - free ingredients and the price of the day. I've never tried the price of the day promo. Are you using a variety of items or the monthly host specials???

 

[erin.tpc]

I've kept the same products as on Meghan's April Promo Flyer (it's in that thread - post #3).

I read that using the monthly specials is not the best idea/would probably cost you more out of pocket since you can't use the customer's discount on them and you don't get commission on them either. I left the FC on the list...mainly because I couldn't figure out how to add a new picture to the flyer in time for when I needed it. Ha ha! So I figured if they do want the FC, I'll just figure it out then. Hope I'm making sense!

 

[kearstin]

Guess I read right past the flier :blushing:

Thanks!

 

[Kitchen2u]

The postcard idea is great ONLY if you call each person you send it out to...follow-up is the key. But to unlock the door...you're best bet is to get on the phone NOW>>>yo can tell them to watch out for the postcard ~ since postcards tend to get lost in the mail (stuck between magazines, papers, etc).

I would just call! Ask for help!

 

[kearstin]

OK - I decided that I liked the idea of Dollar Days much better... What do ya'll think about this postcard?

 

[Intrepid_Chef]

That looks great ... what do you do, print it on card stock?

Can you upload the publisher version? I think I have publisher on my computer ...

 

[erin.tpc]

That looks great Kearstin!

Follow up will truly be the key. I definitely think it helps to send something before the calls like this...makes it more what my director calls a "warm call" (as opposed to a "cold call"). Good luck in booking June!