Maximizing Show Success: Effective Strategies for Closing Your Event"

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Discussion Overview

This thread explores various experiences and strategies related to closing shows on the night they occur. Participants share their challenges and approaches to achieving timely closures, as well as the impact of host coaching on this process.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses curiosity about closing shows on the night they occur and seeks tips for improvement.
  • Another participant shares that they prefer to close shows after the event due to increased sales from additional orders and the need for hosts to gather outside orders.
  • A different participant mentions that they only insisted on closing the night of a show for a promotional opportunity.
  • One participant notes that they have closed shows on the night of the event only a few times, typically when it aligns with the end of the month, and emphasizes the importance of host preparation.
  • Another participant discusses the effectiveness of setting a specific deadline for closing shows, suggesting that it creates urgency for hosts.

Areas of Agreement / Disagreement

Views differ on the effectiveness and practicality of closing shows on the night they occur, with some participants favoring this approach while others find it challenging and prefer to close later.

Contextual Notes

Participants share personal experiences and strategies based on their individual practices and interactions with hosts, highlighting the variability in approaches to closing shows.

Who May Find This Useful

Consultants looking for insights into different strategies for closing shows and the experiences of peers in similar situations may find this discussion relevant.

pkd09
Silver Member
Messages
1,891
I am curious as to how many of you close the night of your show. I have tried to implement this but it seems to then always revert back to closing within a week after the show. I do add it to my host coaching calls (when I can reach the host!). Any tips would be appreciated.
 
I know people do it, but I just can't.My sales go up too much from people adding to orders after the show. There are always people who can't make it at the last minute, or who have to leave before placing their order, or who "want their sister/mother/neighbor/friend" to look at the catalog too before finishing their order...and really, even with lots of host coaching, my hosts will often do better with gathering more orders after the show than before the show. Once they see where they're at in sales, and that they are only $150 away from getting alot more free product, and more 1/2 items - it seems to spur them on to get those orders that get them to the level they want! Or, they will have their show during the week, but want to wait to close until the end of the week, for Payday...
 
The only time I insisted on closing the night of a show was to get a promotion. It was last month's FREE quilted tote promo.
 
I've only done it a handful of times....typically if the show is on the last day of the month. I'm greedy and want that show on my next paycheck and don't want to wait for it!! Plus, other reasons for getting it in on the same month, but ANYWAY, I stress ahead of time that we'll need to close out that night and push my host to get all of her outside orders early and to continually check in with people that aren't able to make it. I ask my host to also have an idea of what she would like to get with her free products.
With that said, in the 5+ years that I've been doing PC, I've only done this like maybe 4 times! I have to agree with Becky that my sales tend to go up a TON after I'm gone. I don't wait a week though, I typically give my host 2-3 days and again, I stress this before the show and then the night of the show. I simply pose it this way: "everyone is giong to love getting their products back quickly and Pampered Chef has been so great at shipping incredibly fast, that the sooner we close out, the sooner you'll get your goodies!" Something like that. Rarely do I have a host that doesn't close out within 3 days of her show.
 
Hi there! I completely understand your struggle with closing the night of your show. It can be challenging to get a hold of hosts and make sure they follow through with closing their show. One tip that has worked for me is to set a specific deadline for closing the show, such as within 48 hours of the show. This creates a sense of urgency for the host and they are more likely to close the show within that time frame. Additionally, make sure to follow up with them after the show and remind them of the deadline. Host coaching calls are also a great opportunity to emphasize the importance of closing the show that night and the benefits that come with it. I hope these tips help! Best of luck with your future shows.
 

Frequently Asked Questions

What are some key strategies to engage guests during a Pampered Chef show?

To engage guests effectively, start with a warm welcome and introduce yourself personally. Use interactive cooking demonstrations that involve the audience, such as asking for volunteers to help with tasks. Incorporate fun games or contests related to the products to keep energy levels high. Encourage questions throughout the event to foster a conversational atmosphere, and share personal stories about how the products have benefited you or your customers.

How can I create a sense of urgency to encourage sales at my event?

Creating a sense of urgency can be achieved by offering limited-time promotions or exclusive discounts available only during the show. Highlight any special bundles or products that are in limited supply. Additionally, consider implementing a flash sale for a specific item during the event, encouraging guests to make quick decisions. Remind guests that the opportunity to purchase these items at a discount will not last long after the show.

What follow-up strategies should I use after the show to maximize sales?

After the show, promptly send thank-you notes to attendees, expressing appreciation for their participation. Include a summary of the products showcased and a link to your online store. Follow up with personal messages to those who showed interest in specific items, offering to answer any questions they may have. Consider hosting a virtual follow-up event or a special promotion for attendees to encourage additional purchases.

How can I effectively demonstrate the value of Pampered Chef products during my show?

To demonstrate the value of Pampered Chef products, focus on showcasing their unique features and benefits through live demonstrations. Use real-life scenarios to illustrate how the products can save time, enhance cooking experiences, or improve meal quality. Share testimonials and success stories from satisfied customers to build credibility. Highlight any guarantees or warranties that come with the products to reinforce their value.

What are some effective closing techniques to encourage guests to place orders at my event?

Effective closing techniques include summarizing the benefits of the products and addressing any objections guests may have. Use a direct approach by asking for the sale, such as, "Which of these products would you like to take home today?" Create a sense of community by encouraging group orders or suggesting that guests team up to purchase items together. Lastly, remind them of the limited-time offers available during the show to prompt immediate action.

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