Maximizing Business Success with Catalog Only Shows: Tips and Tricks

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Discussion Overview

This thread explores strategies for maximizing business success through catalog-only shows, with participants sharing personal experiences and insights on host coaching and customer care.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, emphasizes the importance of host coaching for achieving higher show totals, regardless of the show type.
  • Another participant shares their experience of following up with guests after catalog parties to enhance customer care and increase sales.
  • Several users mention that making phone calls to guests can lead to additional bookings and increased average sales for catalog shows.
  • One participant notes that personal contact is crucial in business, especially when not having face-to-face interactions with guests.
  • Another participant reflects on their past success with phone follow-ups, stating it significantly improved their catalog show averages.

Areas of Agreement / Disagreement

Participants generally agree on the value of host coaching and personal follow-up calls, but there is no clear consensus on the effectiveness of these strategies across all experiences.

Contextual Notes

Participants share their individual experiences and challenges related to running catalog shows, particularly in light of personal circumstances affecting their business efforts.

Who May Find This Useful

This discussion may be useful for Pampered Chef consultants looking for insights on improving their catalog show strategies and enhancing customer engagement.

DEBBI
Messages
194
For personel and health reasons i need to try to make my business work with just catalog shows...any advice would be welcome
 
Host coaching is key just like with cooking shows!
 
I am sure follow up with customer care with all the guests will help too. ;)
 
peortega and Heather are absolutely correct. Host coaching is key to get higher show totals no matter it be a cooking or catalog party but the main difference is customer care. If you have guests sitting in front of you it is easy to connect with them to see what they want or need. With a catalog party you do not have that so, in my case, BEFORE I SUBMIT THAT CATALOG PARTY, I make a point to call each and every person who placed an order. So you MUST get each host to make very sure you have a phone number at the very least for every guest. What you want to do is first and foremost, ask they have about 5 minutes to talk. If they say no, thank the guest for placing an order on (host's name) catalog party and helping their host get the items she was wanting free or at a great discount. If they say yes, thank them for ordering and for helping the host get the items they wanted FREE or at a great discount. Then you MUST do the full service check out with them on the phone. Ask if they had or have questions about the products they ordered, if they had questions about products they thought about ordering but were not sure of. Then check their total. If they did not qualify for the guests freebie, ask them if they want to add to the order to get it. Then you ask if they would like info about being a consultant. Then ask about booking a party of their own to earn lots of free and discounted items. Then ask again about the order. If they order something that you know there is something they can not live without to go with it, ask them if they would like that wonderful such and such that really makes a great accessory for the product they ordered. Give them their final total again and thank them again. Then you are done.
 
Great advice, John!
 
It works! I was always just a pop in the orders and submit. When I started making those calls year, I was able to get a few bookings here and there but I was always able to increase the catalog show average by almost $90. And I have had a few of the guests call me later on down the road to order more and a few even did finally book parties. We are told that the 2 most important things in our business is personal contact and to ask. How can you do that if you do not see those guests? You do it by phone. Make EVERY show work for you. Most catalog parties that I have had only have about 6 or 7 orders. It takes about 45 minutes to call them. That is all. 45 minutes to earn another $19.80 (I like $20 an hour in pay!), and the bookings gave me even more so...
 
  • Thread starter
  • #7
Excellent advise john.
 
  • Thread starter
  • #8
I liked your info to christina also...
 
It is sound advice. Now I just have to get back to doing it! I stopped really pushing my business back in September due to my own personal problems and seem to have lost it! That is what I love about this forum. I MAKES me remember what I need to do when I can tell someone else about what I used to do! That's it it IS "Pampered Chef for Dummies"!
 

Frequently Asked Questions

What is a catalog-only show in Pampered Chef?

A catalog-only show is a type of direct sales event where customers can browse a catalog and place orders without the need for a live demonstration. This format allows hosts to showcase products through the catalog, making it convenient for guests to shop at their own pace.

How can I effectively promote a catalog-only show?

To effectively promote a catalog-only show, utilize social media platforms, email newsletters, and personal invitations. Highlight the benefits of the products, any special promotions, and the convenience of shopping from home. Engaging visuals and testimonials can also help attract attention.

What are some tips for increasing sales during a catalog-only show?

To increase sales, consider offering incentives such as discounts for orders over a certain amount or a raffle for participants. Encourage hosts to share their personal experiences with the products and provide easy access to the catalog, either digitally or in print. Follow up with guests after the show to remind them of their interest.

How do I handle customer questions during a catalog-only show?

Be proactive in addressing potential questions by including detailed product descriptions and FAQs in the catalog. Encourage guests to reach out with any inquiries, and be prepared to provide answers promptly. Consider hosting a live Q&A session via video call to address questions in real-time.

What are the benefits of hosting a catalog-only show compared to a traditional party?

Catalog-only shows offer flexibility for both hosts and guests, as they can participate without the time commitment of a live event. They also allow hosts to reach a broader audience, including those who may not be able to attend in-person gatherings. Additionally, they can be easier to organize and require less preparation time.

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