January Tablecloth Earning Strategies: Tips and Ideas for Artists

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Discussion Overview

The thread discusses various strategies and ideas shared by participants for earning the tablecloth incentive in January. Participants express their personal experiences and creative approaches to booking shows and generating sales during this period.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses uncertainty about booking shows and considers promoting Outlet sales through email.
  • Another participant notes that outlet sales may not count towards the incentive and suggests collecting orders for a catalog show.
  • One participant shares their experience of successfully booking four shows in January, attributing their success to a change in mindset.
  • A participant describes offering a "12 days of January" special to encourage bookings, resulting in three confirmed shows.
  • Another participant mentions using POR points to incentivize hosts, successfully securing a booking.
  • One participant is organizing a 2008 Kickoff show at a civic center to attract attendees.
  • A participant discusses their "After Christmas 20% off Stoneware sale" and the marketing strategies used for their shows.
  • Another participant shares their plan to hold a "stoneware 101 class" to engage customers and promote orders.
  • One participant recounts a family member's success in selling heart dishes as part of a fundraiser.
  • Several participants express excitement about the "stoneware 101 class" concept and share ideas for its execution.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various promotional strategies and the eligibility of sales towards the incentive, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share personal experiences and creative ideas tailored to their individual circumstances, reflecting a variety of approaches to achieving sales goals in January.

Who May Find This Useful

Consultants looking for inspiration on booking shows and generating sales during January may find the shared experiences and strategies beneficial.

PChefPEI
Silver Member
Messages
2,144
I would love to hear some creative ideas on how you are working on earning the tablecloth in January. I don't have shows booked that soon, and I'm not sure that I'll get them either.

Do sales from the Outlet count? I could send an email out promoting it and may get some sales that way?!
 
If the incentive is the same as in the US, it has to be a show, which means that outlet sales won't count, as they can't go on a show. What about collecting a few orders from stoneware fanatics and putting them together as your own catalog show?
 
I am having a Pajama Party on 1/4/07 and the person wearing the coolest slippers gets a prize. My other shows have been booked by me just asking. Last year I didn't have any shows in January but this year I have 4 already booked. I think my mind set is different this year though. I do't recall asking everyone last year about hosting a January show.

Good luck!
 
I offered a "12 days of January" special. Anyone who booked in the first 12 days of January gets the large bar pan for the price of the day they book their show (ie: Jan 2 = $2). I started offering this at my shows and in my newsletter. I got three bookings that way. It helps that the guest special is 20% off stoneware plus then what ever the host discount it. I figured the most I will pay out of pocket will be $17 for the lady who booked on the 2nd. My other too bookings are the 8th and the 12th so they will be even less.
 
I'm using some of my POR points. I offered the 8" saute pan (in stainless or executive) to the Host who would hold and close her show by January 8. I got a taker!
 
  • Thread starter
  • #6
Great ideas! Thanks you guys! :)
 
I am taking matters into my own hands since my first show is booked for the 12th. I am doing a 2008 Kickoff show at our local civic center. I booked a room and am having a sort of open house to anyone who will come.
 
I "After Christmas 20% off Stoneware sale." It won't go in until Jan 1st.

I also am offer Soup and Slipper shows. I have the 3rd, 7th, 8th and 9th booked for those. We are marketing it by saying "Save the Date!" and "Take back the junk you didn't want for Christmas and get what you Really want at my Pampered Chef show! ...And Stones are 20% off!!"
 
chefjeanine said:
I'm using some of my POR points. I offered the 8" saute pan (in stainless or executive) to the Host who would hold and close her show by January 8. I got a taker!

Wow! THAT'S a great deal!

I offered to bring the food, paper products for all January hosts...and if they closed by the 8th, (since I leave for Leadership on the 9th) I'll get the Heart Dish for them...

The cookware is FAR better than the Heart Dish! Maybe I need to up my prize!
 
People love the day after Christmas Specials... or you can make it a new years special... ringing in the new year with brand new stoneware at 20% off!!!
 
I don't have my 1st Jan show till the 11th. I really need to get one earlier so I can get the tablecloth.
 
I am already collecting Stoneware orders and am also going to promote the heart dish.
 
earning the tablecloth...I am going to hold a "stoneware 101 class"...I am inviting all the people who purchased Stoneware (but will not be invited to one of my January Shows later in the month). So far, I have 5 confirmed, and I still have to invite at least 15 more. I am going to group the orders and then draw for mystery host. People are really excited about learning new uses for their stone.:)
 
My younger brother is in a high school culinary class that unfortunately had their budget cut last month...so he and his teacher booked a fund raiser, he then set out to all the people he knew with the SA heart dish I earned...he has sold 12 already! Amazing boy I swear! I'm glad I bought him a Santuko knife for Christmas. :D :D
 
stefani2 said:
I am going to hold a "stoneware 101 class"...I am inviting all the people who purchased Stoneware (but will not be invited to one of my January Shows later in the month). So far, I have 5 confirmed, and I still have to invite at least 15 more. I am going to group the orders and then draw for mystery host. People are really excited about learning new uses for their stone.:)
I love the Stoneware 101 idea. What are you planning on doing at your show? I think I may want to try one of those also.
 
my mystery host "stoneware class"I am going to teach them all about stoneware: lots on use and care, cross-sell ideas, new recipe ideas specific for their piece of stoneware, etc. I am also going to demo 3 recipes (quick ones): one in the oven, microwave, and one in the freezer. I have asked each customer who is interested in attending to r.s.v.p so that I can come up with new recipes specific for their stone. I am also going to group orders to draw for a mystery host.

p.s. I can't remember all that I have included...but once I am home from holidays I will post my outline. I have A LOT of ideas. If you are interested in viewing my outline, please email me.

ttyl Jenna
 

Frequently Asked Questions

What are some effective strategies for increasing sales in January?

To boost sales in January, consider offering exclusive promotions or discounts on popular products. Utilize social media to showcase your offerings and engage with your audience. Hosting virtual cooking demonstrations or workshops can also attract potential customers and encourage them to make purchases. Additionally, leveraging email marketing to remind customers of their New Year's resolutions related to cooking and entertaining can drive sales.

How can I leverage social media to promote my January tablecloth sales?

Utilize platforms like Instagram and Facebook to showcase your tablecloth designs in creative settings. Post high-quality images and videos of the tablecloths in use, perhaps during a meal or special occasion. Engage with your audience by asking them to share their own table settings using your products. Consider running a giveaway or contest to increase visibility and attract new followers who may become customers.

What types of promotions work best for January sales?

Bundle promotions can be very effective, such as offering a discount when customers purchase a tablecloth along with other kitchen items. Consider a "New Year, New Table" campaign where customers can receive a percentage off their total order. Flash sales or limited-time offers can create urgency, encouraging customers to make quick decisions. Additionally, offering loyalty points or rewards for repeat customers can incentivize further purchases.

How can I engage my existing customer base during January?

Reach out to your existing customers through personalized emails or messages, thanking them for their past purchases and informing them about new products or promotions. Encourage them to share their experiences with your tablecloths on social media. You can also create a referral program that rewards customers for bringing in new clients. Hosting a virtual gathering or cooking class can also keep your community engaged and excited about your products.

What are some creative ways to showcase tablecloths in my marketing materials?

Consider creating themed tablescapes that highlight your tablecloths in various settings, such as holiday gatherings, casual family dinners, or outdoor picnics. Use lifestyle photography to show the tablecloths in action, emphasizing their versatility. You can also create short videos demonstrating how to style a table for different occasions using your products. Collaborating with influencers or bloggers to feature your tablecloths can also enhance visibility and attract new customers.

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