How to Get Bookings From Catalog Shows?

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Discussion Overview

This thread explores various strategies participants use to secure bookings from catalog shows. Participants share personal experiences and methods they have found effective in encouraging hosts to book additional shows.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares that phone calls have led to successful catalog shows, expressing a preference for this method over receiving multiple rejections.
  • Another participant mentions offering catalog hosts a discount for future shows booked from their catalog show, noting mixed results with this approach.
  • One participant highlights the importance of having hosts encourage others to book shows, sharing success with a specific flyer that has led to multiple bookings.
  • Several users mention using prize drawing slips as an incentive for guests to book shows, with one participant noting positive results from this tactic.
  • Another participant discusses their experience with party exchanges and how they have successfully booked shows through this method.
  • One participant mentions offering a free stone as an incentive for bookings, reporting some success with this approach.
  • Another participant emphasizes the importance of maintaining communication with catalog hosts to ensure they understand the benefits of hosting.

Areas of Agreement / Disagreement

Participants express differing views on the effectiveness of various strategies, with no clear consensus on which method yields the best results for securing bookings from catalog shows.

Contextual Notes

Participants share personal experiences and tactics that have worked for them in their individual businesses, reflecting a range of approaches to engaging catalog hosts and potential customers.

Who May Find This Useful

Consultants looking for ideas on how to increase bookings from catalog shows may find the shared experiences and strategies beneficial.

ChefinHarmony
ChefinHarmony
Messages
372
Okay, I'm still not giving up on the phone. Two calls tonight resulted into two catalog shows. I'd rather have that then the firm 15 "Nos" I got yesterday! Anyway, is there anything anyone does to try to get your Host to get a booking from her catalog show? I'm going to send them out some packets for the catalog shows and I just wondered if there was any letter, or information that would "inspire" them to getting a booking.

Two of my Sept. Home shows have now completely cancelled - death in the family and remodeling disaster. I only have one solid Home show booked. I LOVE doing the home shows - I only had one the whole month of August and truly miss it. I like the catalog sales, but I don't want my business to take this kind of turn.

Any suggestions?

Thanks!!
Joanne
 
I offer my catalog hosts their show discount at any show they get booked for me off theirs. At the most it would cost me 20% because PC already gives them the first 10% as a past host. I make it clear to them that is how I'm doing the math. It works and it doesn't...

I also offer catalog hosts the opportunity using the line: "You just did my job. Now wasn't that easy and fun? If you had been the consultant you would have made $________ "
 
  • Thread starter
  • #3
Beth,
So you mean if they hit the $200 mark and earned 20% off discount, then at a show booked off of them, you give them 20% off their total order? Or do you give them 30% off? Is that what you mean? Just wanted to clarify!
Thanks,
Joanne
 
Here is a Flyer that has worked well for me in getting bookings from Catalog Shows....I think the key is to have your host be the one to encourage others to book.... I've had a booking from my last 4 Catalog shows using this (and also higher Catalog Show Sales!) - 2 Catalog, and 2 Cooking Shows! - I used to NEVER get bookings from Catalog shows! The catalog show I just closed ended at $478 Com. sales, 1 Cooking show booking, and 1 recruit!
 

Attachments

Great flyer chefbecky! Thanks for sharing; I'll have to try that.
I also started using prize drawing slips for my catalog shows. I tell them to give one to those that order, & there will be a prize drawing at the close of the show.
 
Hey, ChefBeckyD, fabulous flyer! Thanks for sharing. I'm planning to adapt that and start using it right away.
 
This flyer is similar to the other Becky's flyer. This has helped me get bookings from catalog shows, but I'd like to get more. I like the idea of giving the host her show discount at future shows.

Joanne-I think Beth was saying if the host achieved a 20% discount from her catalog show, she'd get 20% off with those shows booked from her catalog show. But Beth would only have to pay 10% out of her own pocket because PC covers the rest with the Past Host Discount.

I have the most catalog shows in September than I've had in a long time. And one was a host who's had some amazing catalog shows for me. One was in June a couple years ago and it was an $800 catalog show, THEN she had one in July that was $600!!! She was very motivated by those two host specials two years ago. So, I hope she has another great one this time around.:D That will REALLY help me earn some more incentive points.:)
 
Duh!!Duh-I forgot to attach the flyer.:eek:
 
DuhDuh, I forgot to attach the flyer.
 

Attachments

I like that Becky! Too bad I didn't have it for august, just closed 3 catty shows! They weren't bad, but this might've made them better!!

I think I'll try it for Sept. Wish me luck!
 
ChefinHarmony said:
Beth,
So you mean if they hit the $200 mark and earned 20% off discount, then at a show booked off of them, you give them 20% off their total order? Or do you give them 30% off? Is that what you mean? Just wanted to clarify!
Thanks,
Joanne
Click to expand...
No. If their show discount was 20% I give them an extra 10% at the show they got booked so it equals 20% with the 10% PC gives them.
 
I am really shy about approaching people... I am coming out of my shell though.... I am working on party exhcanges with other direct sale companies consultants I have three shows booked in September... two of them from party exchanges ... one is a previous host that wants to renew her 10% .. so I am going to mention that at her show!!! I have one show in Oct ... I opened a second checking account at my bank (too confusing for one account) the banker told me I better get invited to a party I looked at her and said well why don't you host a show.. she booked a show in Oct!!! I look at the door prize slips after the show when I am taking the orders from the guest...... and I talk to them about their questions at that point in time...... I get bookings that way as well.... but the other way that I am approaching is working for me too!!!
 
I tell them that I will give them a free stone.
 
Anne,
Do you get a lot of bookings from a free stone approach???
 
I just started it a couple of months ago and have gotten one or tow, so I'm happy.
 
I have a show next week... I will have to try that.... do you say something to the effect of.. if you book a show with me I will give you a free stone?
 
Thank you for the flyers! I am putting them in the catty show stuff that I am sending out today!!
 
I get the host to do it. For every show she gets scheduled for me, I give her a new stone at their show.
 
  • Thread starter
  • #19
Thank you all for the great suggestions. I put together 6 kits for catalog shows last night. I included the above flyers as well as some other "catalog" host type ones I found on here. I appreciate the advice!!
Joanne
 
Joanne,
One other thing that hasn't been mentioned is to stay in contact with your catalog host - I have found that most hosts (catalog & cooking) don't read thru the info in their host packet until I call them and talk them thru it all and explain the benefits to them.....the best flyers out there won't help unless you are following up on them!
 

Frequently Asked Questions

What is a catalog show and how does it work?

A catalog show is a type of direct sales event where products are showcased through catalogs rather than a live demonstration. Hosts collect orders from friends and family over a set period, usually one to two weeks, and submit them to the consultant. This format allows for flexibility, as guests can browse at their convenience and place orders without attending a physical gathering.

How can I promote my catalog show to get more bookings?

To promote your catalog show effectively, utilize social media platforms, email newsletters, and personal invitations. Create engaging posts that highlight featured products and any special promotions. Encourage your host to share the catalog with their network and consider offering incentives for those who place orders or host their own shows.

What incentives can I offer to encourage bookings from catalog shows?

Incentives can be a great way to encourage bookings. Consider offering discounts on future purchases, free products for hosts, or entry into a raffle for those who book a show. Highlight any exclusive offers or limited-time promotions that may entice potential hosts to take action.

How do I follow up with potential hosts after a catalog show?

Following up is crucial for securing bookings. Reach out to potential hosts within a few days after the catalog show ends. Thank them for their interest and ask if they have any questions about hosting. Personalize your message by mentioning specific products they liked or any feedback they provided during the show.

What are some effective ways to close the deal with potential hosts?

To close the deal with potential hosts, emphasize the benefits of hosting a show, such as earning free products, discounts, and the fun of gathering friends. Address any concerns they may have and provide clear information about what hosting entails. Offering a limited-time special or bonus can also create urgency and encourage them to commit.

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