How Did a Small Turnout Lead to Big Sales?

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Discussion Overview

This thread explores the experiences of participants regarding sales success at cooking shows, particularly with a focus on the deep covered baker (DCB) and various recipes. Participants share their personal experiences with different dishes and the impact of product demonstrations on sales.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared excitement about selling two deep covered bakers during a show, highlighting the effectiveness of the Chicken Penne dish in showcasing multiple products.
  • Another participant mentioned the Mexican Chicken Lasagna as a successful recipe that demonstrates many products and consistently results in no leftovers.
  • Several users noted that using fewer products can still lead to great sales, with one participant sharing their experience of increasing show bookings significantly over the past year.
  • One participant expressed that seeing the DCB in action convinces customers of its value, while also noting the benefits of demonstrating simplicity in cooking by using fewer tools.
  • Another participant agreed that passing products around during a demonstration can be as effective as using them all in the cooking process.

Areas of Agreement / Disagreement

Views differ on the number of products to use during demonstrations, with some participants advocating for fewer tools to emphasize simplicity, while others focus on showcasing multiple products for greater sales potential. No clear consensus emerges on the best approach.

Contextual Notes

Participants share personal experiences from their cooking shows, reflecting on the effectiveness of various recipes and demonstration techniques in driving sales.

Who May Find This Useful

Consultants looking for insights on effective cooking show strategies and product demonstrations may find this discussion relevant.

niclowther
niclowther
Gold Member
Messages
240
I sold 2 deep covered bakers! This was the first time I used the DCB at a show, at the hosts requested. I didnt figure a micro meal in the DCB would go over so well.

I like to make some kind of pizza or something else that shows a lot of the products. The Chicken Penne dish only uses like 5 or so little products besides the DCB, but I think I sold atleast one of each of them.

The shows at like $300, and she's collecting outside orders today at church. I am so excited- I'll be using that more often!

I just wanted to share my excitement and suprise w/ you- especially since I used a lot of the tips you folks gave me on the Chicken Penne al Fresco recipe.
 
Just a quick note... the Mexican Chicken Lasagna shows a lot of products and it's really good too! I've made it about 5 times and there's never leftovers!
 
I love that new recipe and it sure does get alot of attention to the dcb and the other tools.
 
you can "beef" up the products you show in the Penne recipe by using the grill pan to cook the chicken, food chopper or salad chopper to cut it, cutting board... etc.
 
I have learned after many years of doing PC (10) that you don't always have to use sooo many products to have great sales....my business has been "crazy good" for me this past year..I went from doing an average of maybe 4 shows a month to now having 12 on my calendar just for May!! I just did a show/fundraiser last nite for a gal doing the 3 day walk and shes at $2200 right now and not closed out yet....One lady ordered 343.00 worth of products...another had $196.00...it's crazy...and that's how my other shows having been going...Im demoing the penne pasta, the garlicy bites in the cookware and usually the dessert pizza on the round stone if they have enough guests there....those combos are working for me...and if it's not the penne pasta then it's the fajitas!!! I have so many bookings now I cant fit them all in May...what a problem!! My entire business has done a 360!!!
I didnt have 1 recruit all last year...I've already signed 2 and have 2 more coming on in April...possibly 3!!!!! whoohoooo
And my cluster has been doing extremely well....with both shows and recruiting...And we live in Ohio where the economy is suppose to be so bad....
 
Seeing the DCB in action really does make believers!

On a side note, as far as the recipe not showing a lot of tools... I kinda like that. If I'm telling them how quick and easy it is to ____(fill in blank) - and then I use 50 different products to make it, I've kinda defeated the whole purpose. know what I mean?

I've found that just passing things around for people to see (and of course talking about them) while the recipe is cooking works just as well as actually demo-ing with the products. Has anyone else found this?

Jen
 
jross93 said:
Seeing the DCB in action really does make believers!

On a side note, as far as the recipe not showing a lot of tools... I kinda like that. If I'm telling them how quick and easy it is to ____(fill in blank) - and then I use 50 different products to make it, I've kinda defeated the whole purpose. know what I mean?

I've found that just passing things around for people to see (and of course talking about them) while the recipe is cooking works just as well as actually demo-ing with the products. Has anyone else found this?

Jen
Click to expand...

That does make sense... No one wants to have to use a ton of utensils and then clean it all up afterwards... so really the less products the better. You can give them the either or thing... like, you can use the food chopper or the salad choppers or even just a knife and cutting board to cut up the chicken and you can even use all three methods to show them, but they'll know that they only have to use one, or whatever....
 



Hi there! I am so happy to hear that your show was a success, even with a smaller turnout. It just goes to show that quality over quantity really does make a difference. And how exciting that you were able to sell 2 deep covered bakers, especially since it was your first time using them at a show! It's always great to see instant success with a new product. I love the idea of making a pizza or another dish that showcases multiple products. It's a great way to demonstrate the versatility of our products and entice customers to purchase more. And it sounds like your Chicken Penne dish did just that! Congratulations on a successful show and good luck with the outside orders at church. I have no doubt that you will continue to see success with the deep covered baker and other products. Keep up the great work and keep using those tips to your advantage! Happy cooking!
 

Frequently Asked Questions

What does it mean when a small turnout leads to big sales?

A small turnout refers to a limited number of attendees at a sales event or party. Big sales indicate that despite the low attendance, the sales generated were significant. This can happen due to effective sales strategies, high-quality products, or strong relationships with attendees that lead to higher individual purchases.

How can a small group lead to more personalized sales?

In a smaller setting, the host can focus more on each attendee, providing personalized attention and tailored recommendations. This can create a more engaging experience, allowing for deeper conversations about products and ultimately leading to higher sales as attendees feel more valued and understood.

What strategies can be employed to maximize sales at a small turnout?

To maximize sales at a small turnout, hosts can employ strategies such as offering exclusive discounts, showcasing best-selling products, and creating a fun, interactive atmosphere. Additionally, building rapport with guests and encouraging them to share their experiences can lead to increased interest and purchases.

Can product demonstrations impact sales even with a small audience?

Yes, product demonstrations can significantly impact sales, even with a small audience. Demonstrating how to use a product effectively can highlight its value and benefits, making it more appealing to attendees. Engaging demonstrations can also spark interest and encourage attendees to make purchases on the spot.

What role does follow-up play in converting small turnout events into big sales?

Follow-up is crucial in converting small turnout events into big sales. After the event, reaching out to attendees with thank-you notes, additional product information, or special offers can keep the conversation going and encourage them to make purchases they may have considered during the event but did not finalize.

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