Host Sneak Peak Idea (Need Your Thoughts)

[pamperedchef88]

Okay so I would like to send out a "sneak peak" of the new products to my past hosts and preferred Customers. Here is my idea

Mail each person a mini-catalog with a brief letter thanking them for hosting in the past and then encourage them to look through the new mini to see what all PC has to offer for the upcoming seasons and then encourage them to start their wish list and contact me so we can get their fall show booked today! I would also make sure I mentioned that these products are not available until Sep 1st.

I was then thinking I would follow up with each person making sure that they got the catalog and leaving opportunity for discussion about hosting.

SO my question is what would you add or subtract from this idea to make it more successful and would you include the September host special insert or would you offer to email them the specials when you call (to gauge there interest level). In general I just wonder what you think of this idea. I am pregnant and due soon so I am taking the month of August off for the most part so I thought this might be a good way to peak interest and build up business for the fall when I jump back into things.

 

[NooraK]

The follow up is extremely important. Only mail out as many in a day that you think you can follow up in a day. Give time for them to receive the catalogs, then call.

You could put something in there saying "If you call me before I call you, I'll give you a gift!", and give them something based on how much you want to spend. Maybe a SBRC, and bump it up if they book a show.

 

[chanddl]

Good idea NooraK!!