Maximizing Bookings with Host and Guest Specials | Seasonal Catalog Ideas

[leshelman]

Host and Guest Specials are a great way to get more bookings and to sell more! (This is something that WE ALL know, or at least we should...)

I have recently submitted (to the Home Office) an idea for next season's catalogs. I think that they should include 6 more pages in our catalogs... one for each month of the season. (For Spring/Summer 2014 it would be March, April, May, June, July, and August) (For Fall/Winter 2014 it would be September, October, November, December, January 2015, and February 2015).

So what would these extra pages be used for???... I think we should start including ALL host and guest specials right into each and every catalog. This would eliminate the factor of having to copy the host and guest special to put in your lapboards or folders, or whatever you use for your guests at shows.

Everyone will know what the host and guest specials for each month of the season and will help get more future bookings... it would really depend on when they want to have a show and also what products their interested in. (This also brings up a problem... Would people start booking shows based on what month they want to get things?? or will they continue to book as they do now?)

I am thinking that the extra pages would be the host special on the front and then the guest special on the back. Then they will all be perforated just like the ones in the January 2014 Consultant news (so that we can take out the ones that have past when the month is over).

I would also like to see a "Consultant's Edition" of each season's catalog. Maybe something a bit nicer... maybe spiral bound or laminated, or maybe both?? (It really wouldn't be that expensive to do something like this... I have mine done every season at FedEx office for about $5 or $6... and that is for a six month period)

Any comments??? You think this is a good/bad idea??? :thumbup: or :thumbdown:

 

[leshelman]

I do understand that we would be revealing ALL of the specials at once but I think this might be a viable option. OR maybe they could just start selling host/guest specials (one on each side - just one sheet of paper) for each of the months???

 

[sailorsarah]

I love the idea of being able to get the host/guest specials flyers through the store. I like the ones that are occasionally mailed out to us so much more than the ones I print myself (not to mention it can be killer on ink!). Besides, I want more than the one copy they send me. I'd like one for my book, on for my boards at events, and maybe a set for the hostess packets. I do love that they have started doing the specials at a glance page!