Cookies & Cards Show - Need Help Increasing Attendance

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SUMMARY

The Cookies & Cards event, hosted by a Stampin' Up representative and a baking enthusiast, aims to increase attendance from 9 to 30 participants for its second annual show on November 14th at 6:00 p.m. Strategies discussed include offering personal phone calls for reminders, implementing a "Bring A Friend, Get a Free Gift" incentive, and utilizing social media platforms like Facebook, Instagram, and Twitter for promotion. Additional suggestions involve reaching out to local community groups and offering incentives such as raffles for attendees who RSVP.

PREREQUISITES
  • Understanding of event promotion strategies
  • Familiarity with social media marketing techniques
  • Knowledge of community engagement practices
  • Experience with incentive-based marketing
NEXT STEPS
  • Research effective Facebook event promotion strategies
  • Explore Instagram marketing for local events
  • Learn about community partnership opportunities for event promotion
  • Investigate incentive programs that boost event attendance
USEFUL FOR

Event planners, small business owners, and anyone looking to enhance attendance at community gatherings or promotional events.

Rubian
Messages
2
So a good friend and I are hosting our 2nd annual Cookies & Cards. She sells Stampin' Up. So I show fun ways to make impressive cookies and ideas to help people with their holiday meals and gift-giving. She promotes stamping holiday cards and does a make and take card with the guests. This year our show is on Friday night, Nov 14th, at 6:00 p.m. We are so excited about all the fun that we have planned. I'm planning to show a couple of the Homemade for the Holidays recipes. The only problem is getting people to respond and attend. The first tme we had about 9 people show up. Not too bad but we had big ideas of 30 or so.

I thought I'd share our idea in case you want to take anything from it. We do offer the November guest specials and I am also doing free shipping on orders over $100. Attached is our flyer.

Any great ideas on how to get people to attend?
 

Attachments

1. Give everyone a personal phone call, sometimes a reminder might be all they need.
2. Encourage "Bring A Friend, Get a Free Gift" that helps boosts numbers too. (something small either citrus peeler or seasons best)
 
Hey there! It sounds like you and your friend have a really fun and creative event planned for Cookies & Cards. I love the idea of combining holiday baking and card-making - it's the perfect way to get into the holiday spirit.As for getting more people to attend, have you tried promoting the event on social media? You could create a Facebook event and invite all your friends and family, and ask them to share it with their networks as well. You could also post about it on Instagram and Twitter with relevant hashtags to reach a wider audience.Another idea could be to reach out to local community groups or organizations and see if they would be interested in promoting your event to their members. You could also consider partnering with a local business or organization and cross-promote each other's events.Additionally, you could offer an incentive for people to attend, such as a raffle or giveaway for those who RSVP and show up to the event. This could help generate more interest and encourage people to attend.I hope these ideas help and that your event is a huge success! Have a great time at Cookies & Cards.
 

Frequently Asked Questions

What is a Cookies & Cards Show?

A Cookies & Cards Show is a themed event where guests come together to bake cookies and create personalized holiday cards using Pampered Chef products. It’s a fun way to engage with friends, showcase products, and promote holiday spirit while enjoying delicious treats.

How can I promote my Cookies & Cards Show to increase attendance?

To promote your Cookies & Cards Show, utilize social media platforms, create an event page, and send out personalized invitations. Encourage guests to bring friends and offer incentives, such as a raffle or a small gift for attendees. Additionally, consider posting enticing photos of cookies and cards to generate excitement.

What are some effective ways to engage guests during the show?

Engage guests by incorporating interactive activities such as cookie decorating contests or card-making stations. Provide hands-on demonstrations of Pampered Chef products and encourage guests to participate. Sharing fun stories or tips related to baking and card-making can also enhance the experience.

Should I offer any incentives for attendance?

Yes, offering incentives can significantly increase attendance. Consider providing a small gift, a discount on future purchases, or a chance to win a prize for those who attend. You could also offer a special deal on products featured during the show to encourage sales.

How can I follow up with guests after the show?

After the show, follow up with guests by sending thank-you notes or emails expressing your appreciation for their attendance. Include a recap of the event, share photos, and remind them of any special offers or products discussed. This helps maintain the connection and encourages future participation in events.

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