Coaching a Host Who Doesn't Care About the Host Benefits?

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SUMMARY

The discussion centers on strategies for engaging a host who is financially secure and indifferent to host benefits during a product show. The host spent $200 on her order but is primarily focused on socializing rather than maximizing the event's potential. Key strategies include making reminder calls personally to boost attendance, keeping the show concise, and incorporating games to enhance guest interaction. The ultimate goal is to ensure that all attendees enjoy the experience while also generating bookings for future shows.

PREREQUISITES
  • Understanding of direct sales techniques
  • Familiarity with event planning and management
  • Knowledge of customer engagement strategies
  • Experience with product demonstrations
NEXT STEPS
  • Research effective reminder call techniques for event attendance
  • Learn about hosting express product shows
  • Explore interactive games that enhance guest participation
  • Investigate strategies for securing bookings during events
USEFUL FOR

This discussion is beneficial for direct sales representatives, event coordinators, and anyone involved in hosting product demonstrations who seeks to improve guest engagement and maximize sales opportunities.

DebbieJ
Messages
10,849
This woman has money coming out of her pores and a kitchen full of gadgets, so she doesn't care about the host benenfits. At the show she booked form, she spent $200 on just her order. She just wants people to come over and have a good time.

She told me that her family will just come for food, sit for maybe a half an hour, then they'll want to place their order and talk. So we're working on the best show strategy so I'm not fighting for their attention.

But how else to get my host excited about the party, making reminder calls, collecting outside orders, etc??
 
Maybe your only option is to do the reminder calls yourself, that way you know they are done. If she is not excited about having a high show you will have to do what you can to make it better. By calling yourself you may get a higher attendence. Try to keep the show short maybedo an express show and then talk about the higher priced products. Play more games, and hope to get some booking that way.
 
Maybe this lady has all the money and kitchen stuff she needs (shouldn't we all?:D ) but that doesn't mean that her family and friends do. I would focus on bookings so that the guests get to stock their kitchens, too.

Also, if you simply help everyone have a good time then I'm sure you will have a successful show.
 

Frequently Asked Questions

What should I do if my host seems indifferent about the benefits of hosting?

Start by having a candid conversation with your host. Ask them about their goals for the party and what they hope to achieve. Sometimes, understanding their motivations can help you highlight the benefits that align with their interests. Emphasize how hosting can enhance their experience and provide them with valuable products at a discount or for free.

How can I motivate a host who is not enthusiastic about the rewards?

Share success stories from previous hosts who have enjoyed the benefits of hosting. Highlight specific rewards they received and how it positively impacted their cooking or entertaining experiences. You can also offer personalized incentives, such as a special gift or bonus for reaching certain sales milestones during their party.

What are some creative ways to engage a disinterested host?

Consider incorporating fun themes or activities into the party that align with the host's interests. This could include a cooking demonstration featuring their favorite recipes or a fun game that involves the products. Engaging them in the planning process can help rekindle their excitement and make them feel more invested in the outcome.

How can I explain the host benefits without overwhelming them?

Keep your explanation simple and focused. Instead of listing all the benefits at once, prioritize the most appealing ones based on what you know about the host. Use visuals or a one-page flyer that highlights key benefits in a clear and concise manner. This approach can make the information more digestible and less intimidating.

What if my host still doesn't care about the benefits after my efforts?

If your host remains indifferent, respect their feelings and focus on making the party enjoyable for them and their guests. Sometimes, the experience itself can lead to a change in perspective. After the party, follow up with them to discuss their thoughts and any potential interest in hosting again in the future. This can help build a relationship for future opportunities.

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