Can Ads in Newsletters Drive Success?

Click For Summary
SUMMARY

This discussion centers on the effectiveness of advertising in local newspapers and newsletters, specifically using the Merrill Ad Generator. Users report mixed results from their advertising efforts, with one participant noting a lack of success from a year-long ad in a free publication. The Merrill Ad Generator is highlighted as a valuable tool, allowing users to create personalized ads with pre-approved text, avoiding the need for additional approvals from headquarters (HO). The subscription model for the ad generator is clarified, emphasizing that users pay a monthly fee to create and download multiple ads without automatic renewal.

PREREQUISITES
  • Understanding of local advertising strategies
  • Familiarity with the Merrill Ad Generator tool
  • Knowledge of advertising approval processes with headquarters (HO)
  • Basic graphic design skills for ad customization
NEXT STEPS
  • Research the features and pricing of the Merrill Ad Generator
  • Explore best practices for newspaper advertising effectiveness
  • Learn about the top 100 newspapers and their advertising policies
  • Investigate alternative advertising platforms for local promotions
USEFUL FOR

Small business owners, marketing professionals, and anyone interested in leveraging local newspaper advertising to enhance visibility and drive bookings.

AmieCream
Messages
141
I am thinking about running an ad in the local newspaper or newsletters. Has anyone done this and had a success story from your ad?

If so, did you use Merrill's ad or one of your own?
 
I have not run an ad in my newspaper yet, except for my HWC fund-raiser. I have however run an ad in a local concerts program...I'll attach it so you can see! um...so when I made it into a pdf. it got kind of weird.:yuck:
 

Attachments

I can't seem to open this. Do you have another version I could see. Thank you
 
I ran one in a free paper that's distributed at restaurants and things. The only show I got from it was the Potty Party (don't ask - total waste of my time, but a good source of "worst show ever" stories). The ad ran for a year. Actually, even though I cancelled it in October, one of my recruits reports that she's seen my ad still running recently. As long as they don't charge me for it, I'll let them continue to run it. ;) Make sure you check the list of top 100 newspapers on CC. We aren't allowed to do business with those publications. HO reserves the right to contact them on behalf of all consultants.
 
Is there anything that we need to know or need to be aware of before submitting a newspaper ad?? Anything to watch out for? Anything to definitely NOT do or say? etc etc Just want to make sure things are done right. Thanks!
 
There is a lot of info in the policies about newspaper advertising. The easiest thing to do is to use the Merrill ad generator because all of those are pre-approved by HO.
 
How does the Merrill Ad Generator work?
 
You sign up for a subscription, which is a couple bucks a month. And best of all, they don't automatically renew it, so you can pay for a month, make a bunch of ads, and then let it lapse. Once you're activated, there's a link on the Merrill site to create ads. There are several categories/sizes, and you can pick pics from their library. Add them to your cart and check out. In a couple of hours, they'll be posted for you to download. They're PDFs.
 
That sounds great! But, I called the solution center yesterday to ask about how to go about placing an ad in our local newspaper and I was told that I had to send a copy of the ad to the HO and then wait on a written approval before placing the ad. So I guess I'm not sure what to do exactly. All I know is I want my ad in the paper ASAP in the hopes that it might help me get some bookings.

With the Merrill Ad Generator, does it allow you to enter your own information into the ad or do they have pre-written dialogue that you have to choose from? And also, is the fee deducted from our commission; how do we pay for the subscription?

Sorry for all the questions, I am just very anxious :-) Thank you
 
The Ad Generator has pre-approved text, so you don't need to have it approved by HO. You can personalize each one with your information. And you pay for the subscription just like anything from Merrill - with a credit or debit card. They're not linked to commission adjustment.
 
thank you! thank you! thank you!
 
Is there a way we can see what the ad generator looks like before we order I went on there to look and just saw the subsription info.
 
  • Thread starter
  • #13
chefann said:
You sign up for a subscription, which is a couple bucks a month. And best of all, they don't automatically renew it, so you can pay for a month, make a bunch of ads, and then let it lapse. Once you're activated, there's a link on the Merrill site to create ads. There are several categories/sizes, and you can pick pics from their library. Add them to your cart and check out. In a couple of hours, they'll be posted for you to download. They're PDFs.

so do we pay per ad...or pay for a monthly subscription?
 
You pay for a monthly subscription. During that month, you can make and download as many ads as you want, although you can only order one of each type at a time.
 

Frequently Asked Questions

Can ads in newsletters really drive sales for my Pampered Chef business?

Yes, ads in newsletters can effectively drive sales for your Pampered Chef business. By reaching a targeted audience that is already interested in cooking and kitchen products, you can increase visibility for your offerings and encourage potential customers to make a purchase.

What type of content should I include in my newsletter ads?

Your newsletter ads should include engaging content that highlights your best-selling Pampered Chef products, special promotions, or upcoming events. Including high-quality images and clear calls-to-action can also help capture the reader's attention and drive conversions.

How often should I include ads in my newsletters?

It's best to strike a balance between promotional content and valuable information. Including ads in every newsletter may overwhelm your audience, so consider featuring ads in every other newsletter or during special promotions to maintain reader interest.

Can I track the effectiveness of my newsletter ads?

Yes, you can track the effectiveness of your newsletter ads by using unique discount codes or links that direct customers to your website. Monitoring sales generated from these ads will help you assess their impact and adjust your strategy accordingly.

What are some best practices for creating effective newsletter ads?

To create effective newsletter ads, focus on clear and concise messaging, use eye-catching visuals, and include a strong call-to-action. Additionally, segment your audience to tailor your ads to specific interests, and test different formats to see what resonates best with your readers.

Similar Pampered Chef Threads

  • gidgetmarie
  • Pampered Chef Newsletters
Replies
17
Views
2K
lockhartkitchen
  • pampered2007
  • Pampered Chef Newsletters
Replies
5
Views
2K
pampered2007
  • pcchefmom
  • Pampered Chef Newsletters
Replies
5
Views
2K
Ann F
  • pamperedalf
  • Pampered Chef Newsletters
Replies
4
Views
2K
pcjenr
  • esavvymom
  • Pampered Chef Newsletters
Replies
4
Views
2K
chefann
  • leftymac
  • Pampered Chef Newsletters
Replies
7
Views
2K
chefann
  • esavvymom
  • Pampered Chef Newsletters
Replies
2
Views
2K
Admin Greg
  • mrssyvo
  • Pampered Chef Newsletters
Replies
2
Views
2K
Admin Greg
  • jbachen
  • Business, Marketing and Customer Service
Replies
2
Views
2K
sharalam
  • chefann
  • Pampered Chef Newsletters
Replies
14
Views
3K
niclowther
Back
Top