Book To Look": Has it Worked for Shows?

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Discussion Overview

The thread explores experiences and opinions regarding the "Book To Look" method for booking shows within the Pampered Chef community. Participants share their thoughts on its effectiveness and different approaches to incentivizing bookings.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses skepticism about the "Book To Look" method based on past experiences with other companies, noting it felt tacky.
  • Another participant, identifying as a consultant, shares that their shows booked through "Book To Look" have been successful, explaining their approach of providing items only after the show closes.
  • One participant appreciates the safer approach of not allowing immediate access to discounts or items, contrasting it with experiences from other companies.
  • A participant inquires about potential incentives for customers, such as discounts or free shipping, based on spending, seeking feedback on their effectiveness.
  • A new consultant asks for clarification on how the "Book To Look" game works, indicating they are still learning about various strategies.
  • Another participant describes their method of using gift bags with product names to encourage bookings, sharing their past experiences with giveaways and incentives.

Areas of Agreement / Disagreement

Views differ on the effectiveness and presentation of the "Book To Look" method, with some participants sharing positive experiences while others express skepticism or seek clarification.

Contextual Notes

The discussion includes a mix of experiences from seasoned consultants and newcomers, highlighting varying levels of familiarity with the "Book To Look" method and related strategies.

Who May Find This Useful

Consultants looking for insights on booking methods and those interested in different approaches to incentivizing show bookings may find this discussion relevant.

loreedfk
Messages
151
For those of you who have been using Book To Look - have the shows that have booked with that method held?

I know when I attended Tupperware and other parties in the past where they did it, I thought it was kind of tacky - but perhaps it was their approach? And I know there were people who took the bag to get the 10% off with no intention of following through with their show.

Just wondered how this was working out in the long run....

TIA
 
My shows booked through "Book to Look" have been fine. When a person books a show, they open their envelope, egg, bag or whatever and then they don't get whatever the item is until we close their show. I add the item onto their order so I can buy it with their discount.
 
  • Thread starter
  • #3
Oh - that's a different approach than I've seen with other companies - I've opened bags to get free shipping or a discount that night with the other companies - this is a much safer approach!!

Thanks!
 
Would you do like either a % off for the person who spends the most $ or maybe free shipping for that person. Or the person who may not spend the most but buys the most items get a special deal. Do those usually go over pretty good?
 
Can anyone explain the Book to Look game? I'm a brand new consultant; I've only done one catalog show an no Cooking Shows yet, so I'm a little behind you gals on all the tricks of the trade.
Thanks!
Rebecca
 
Rebecca,

I have six small gift bags that I take with me to my shows, in each of those bags is a piece of paper that has a product name on it, if they book a show within the next 3 months(you can set up any timeline you like) they may pick one of the bags, then I will order that product for them for free at their show. When I 1st started doing this I gave away doorprizes, I have also given away free cooking shows (this is where you would purchase the ingredients for the show) and pantry items. I hope this helps.
 

Frequently Asked Questions

What is "Book To Look" in Pampered Chef?

"Book To Look" is a strategy used by Pampered Chef consultants to encourage potential hosts to explore the product catalog and consider hosting a cooking show. It involves showcasing the products and recipes in a visually appealing way, making it easier for guests to see the value of hosting a show.

Has "Book To Look" been effective for increasing show bookings?

Yes, many Pampered Chef consultants have found that "Book To Look" is an effective tool for increasing show bookings. By providing a tangible way for potential hosts to engage with the products, it often leads to more interest in hosting a show.

What are some tips for using "Book To Look" successfully?

To use "Book To Look" successfully, consultants should ensure that the catalog is well-organized and visually appealing. Highlighting popular products and including easy-to-follow recipes can also help. Additionally, personalizing the experience by asking potential hosts about their preferences can increase engagement.

How can I measure the success of "Book To Look" for my shows?

You can measure the success of "Book To Look" by tracking the number of bookings generated from the strategy. Keeping a record of how many people expressed interest after viewing the catalog and comparing it to your overall bookings can provide insight into its effectiveness.

Are there any challenges associated with "Book To Look"?

Some challenges may include potential hosts feeling overwhelmed by the catalog or not knowing how to get started with hosting a show. To address this, consultants should be prepared to offer guidance and support, ensuring that potential hosts feel confident and excited about the opportunity.

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