A New Mom's Dilemma: Should I Send Flyers Out?

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Discussion Overview

The thread centers around a participant's concern about sending flyers to other moms in her daughter's class, seeking feedback on whether this approach is appropriate and how recipients might react. Various participants share their personal experiences and opinions regarding the use of school directories for solicitation purposes.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Exploratory

Main Points Raised

  • One participant expresses nervousness about sending flyers, fearing negative reactions from recipients.
  • Another participant supports the idea, suggesting that those who provide their information in a directory should be prepared for solicitations.
  • One participant mentions that they would likely be either interested or not, and emphasizes the importance of following up with a phone call.
  • A different participant advises checking for any rules regarding the use of directory addresses for solicitation, highlighting potential restrictions.
  • Another participant shares their experience of sending an email to preschool moms, noting that while it did not generate much business, there were no complaints.
  • One participant suggests that receiving a flyer is similar to other forms of advertising, and that reactions will vary based on individual interest.

Areas of Agreement / Disagreement

Views differ among participants regarding the appropriateness of using school directory addresses for solicitation. Some participants support the idea, while others raise concerns about potential rules against such practices.

Contextual Notes

The discussion reflects personal experiences and opinions about marketing strategies within a community setting, particularly among parents in a school environment.

Who May Find This Useful

Participants in the consultant community who are considering similar marketing approaches or seeking insights on community reactions to solicitation may find this discussion relevant.

JillianAnthony
JillianAnthony
Messages
60
So, I just got done printing out flyers to the Mom's in my daughters class. I am actually quite nervous! I got their address' from the School Directory and I'm nerous I may get a call that will say "Please, do not send me anything again!" My husband tells me that they knew by placing their address' in the Directory anyone could have it. I wanted to get July & August dates so I figured this was a great way and then do a follow up call with them in a week. Any suggestions? Should I not send them out? I want to know honestly what you would do if you received something in the mail like this. Be mad,:mad: or flattered :p
 
I am with DH on this! When you put your info out there in a directory, you need to be prepared for whatever may come down the pike! Good luck!
 
Not knowing what you said, I would think I would either be interested or not.
Def. follow up with a phone call!!
As long as you are offering them the service you can, and taking a no thank you gracefully, you should be fine.
Do a practice call on a girlfriend first. She will tell you honestly what you should change.
FYI, I did a similar thing in feb. I was looking to kick it up and quit my full time job and one of the things I did was send an email to the preschool moms. No shows, but I did get repeat orders from one gal, and lots of good wishes from the rest.
You never know! Good luck!
 
I think you need to find out if the school or who ever produced the director has rules about whether you can use the addresses for solicitations. We have a directory for our subdivision but it cleary says people can not use the directory for solicitations
 
When I had my Grand Opening in March, I sent an e-mail to everyone at my daughter's (very very very small) school, taken off the directory. It didn't get me much business, but neither did anyone complain.

If I were to receive your flyer, I'd treat it like any other advertising which comes in the mail. If I'm interested, I'll look at it and respond. If not, I'll throw it out. I certainly don't get mad at a business for trying to get my patronage.

Go ahead and send them out. If anyone does complain, just politely thank them for letting you know they're not interested, and tell them you'll remove them for your mailing list - and don't take it personally. Not everyone is going to want to buy PC.

Sarah
 

Frequently Asked Questions

1. What are the benefits of sending flyers as a new mom in direct sales?

Sending flyers can help you reach a wider audience and promote your Pampered Chef products effectively. Flyers can create awareness about your business, showcase special offers, and encourage potential customers to host parties or make purchases. As a new mom, this can be a flexible way to market your products while managing your time.

2. How can I design an effective flyer for my Pampered Chef business?

To design an effective flyer, focus on eye-catching visuals and clear messaging. Use high-quality images of your products, include your contact information, and highlight any promotions or events. Keep the text concise and engaging, and consider using a call-to-action to encourage readers to reach out or visit your website.

3. Where should I distribute my flyers as a new mom?

Consider distributing your flyers in places where new moms gather, such as pediatrician offices, community centers, or local coffee shops. You can also share them at playgroups, parenting classes, or through local mom groups on social media. Additionally, handing them out to friends and family can help spread the word.

4. How can I track the effectiveness of my flyer campaign?

To track the effectiveness of your flyer campaign, include a unique discount code or a specific call-to-action that encourages customers to mention the flyer when they make a purchase. You can also ask customers how they heard about your business when they contact you. This will help you gauge the response rate and adjust your strategy accordingly.

5. Are there any costs associated with sending out flyers?

Yes, there are costs associated with sending out flyers, including printing and distribution expenses. You can minimize costs by printing at home or using online services that offer bulk printing discounts. Additionally, consider digital flyers that can be shared via email or social media, which can reduce costs significantly.

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