Unique Display Ideas for Bridal Expo - Stand Out from Big Department Stores

[cathyskitchen]

I am doing a Bridal Expo on Tue. with one of my recruits, and we're trying to decide what type of display we're going to do. In the past, we've focused on new products, the 4 big product lines (stoneware, cookware, simple additions and wovens), and highlighting the new consultant kit, but this time, we're thinking of doing something different.

Since we compete with big dept. stores and "Bed, Bath & Beyond" and "Target" type stores in our area (for registries), we were thinking of bringing the 5- and 7-piece Exec. Cookware sets (and tools), as well as the SA pieces set up like a place setting (w/silverware, glassware, etc). I was also thinking of just highlighting the high-ticket items, like the Trifle bowl, Stainless Mixing Bowl set, Ult. Mandoline, and other items that are more "gift" worthy, instead of bringing lots of little "gadgets" under $20. We're also thinking of talking about the oppty, of course, and bring it up as a way to help pay for the wedding or new home expenses, etc.

What do you all think of this? What have you done and what has worked best for you? I'm interested to hear any and all opinions on this, as we'd really like for these expos to start generating some real leads for us. Thanks!

 

[katie0128]

Sounds really great! There are pictures of booths in either the files or pictures areas... just search from the toolbar above! Good luck!

 

[chefann]

Do you have a laptop with wireless access? I know consultants who have had great success creating registries on the spot with brides.

 

[cathyskitchen]

Do you have a laptop with wireless access? I know consultants who have had great success creating registries on the spot with brides.

I would love to be able to do that - I went to the mall where it's being held to check it out, and they don't have a free wireless connection, but we might be able to pay for it through the McDonald's connection that's available there. For now, we're just planning to use the "Well-Stocked Kitchen" list from the registry and I've added a section at the top for the bride and groom's names, wedding date, address, phone and email so they can sign up that way and we'll register them from home. I'll let you know how that works out!

 

[PCGINA]

I am doing a Bridal Expo on Tue. with one of my recruits, and we're trying to decide what type of display we're going to do. In the past, we've focused on new products, the 4 big product lines (stoneware, cookware, simple additions and wovens), and highlighting the new consultant kit, but this time, we're thinking of doing something different.

Since we compete with big dept. stores and "Bed, Bath & Beyond" and "Target" type stores in our area (for registries), we were thinking of bringing the 5- and 7-piece Exec. Cookware sets (and tools), as well as the SA pieces set up like a place setting (w/silverware, glassware, etc). I was also thinking of just highlighting the high-ticket items, like the Trifle bowl, Stainless Mixing Bowl set, Ult. Mandoline, and other items that are more "gift" worthy, instead of bringing lots of little "gadgets" under $20. We're also thinking of talking about the oppty, of course, and bring it up as a way to help pay for the wedding or new home expenses, etc.

What do you all think of this? What have you done and what has worked best for you? I'm interested to hear any and all opinions on this, as we'd really like for these expos to start generating some real leads for us. Thanks!

Sounds GREAT to me ~ I agree with the competition view - we need to show high end items at Bridal fairs - have catalogs aviale to browse through....

I am going to set up my next brial fair as you have described above... GOOD LUCK!!

 

[cathyskitchen]

Sounds GREAT to me ~ I agree with the competition view - we need to show high end items at Bridal fairs - have catalogs aviale to browse through....

I am going to set up my next brial fair as you have described above... GOOD LUCK!!

Thanks! I'll let you know how it goes!

I also made a PowerPoint presentation to show at the expo in case we're busy talking to someone else. I tried to attach it but I'm not sure if I can - anyone know how?

 

[cathyskitchen]

Update!Well, the expo went great! It was SUPER busy and my team member and I got a lot of great registry and possible recruit leads, so I'm pumped! We brought only the things that are on the "Well-Stocked Kitchen" list, and most of the stuff was over $50 (cookware, DCB, Trifle Bowl, Salad Spinner, forged cutlery, 3-tier stand, stainless mixing bowls, wovens, etc.). We had them put the drawing slips in the Trifle Bowl, so that was the talk of the expo. I even met my son's "lunch lady" at the end - too funny! We printed our drawing slips in different colors so it was easier to divide them up at the end of the night, too.

The only thing I have to complain about is that someone stole my "It's Good For You" cookbook!!! UGH!! We had the 3 cookbooks out that are on the WSK list (that one, Stoneware Inspirations and Cooking for 2 and More) and we saw it there the whole time until near the end. We didn't leave the table un-manned for one second all night. I thought maybe someone grabbed it thinking it was a freebie (like catalogs or something - but we didn't have them out to grab, we were handing them out), so I had the expo organizers make an announcement that someone had "mistakenly" taken the TGFY cookbook from the PC table and that we needed it back, but no one returned it. GRRR!!! I know I earned that book free, so now I'm going to have to pay for one - DOUBLE GRR!! Some people - oh, and all of the pens I took were taken, too!! (people kept asking if they could take them and we had to keep saying "NO" - they were for the drawing slips!! HELLO!!) Everyone wants something for free, I guess, huh? Oh, well. Hopefully all of the registries and recruits I get from this will pay for the darned thing.