Success Factory Article- Calling Back

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SUMMARY

The discussion centers on effective strategies for following up with potential clients in direct sales, specifically when initial calls go unanswered. Key recommendations include scheduling specific call times, obtaining cell phone numbers for better reach, and leaving clear messages that identify the caller and the purpose of the call. The suggested follow-up frequency is every 7-10 days, varying the timing to increase the chances of connecting. The importance of not taking unreturned calls personally is emphasized, as many individuals face similar challenges in communication.

PREREQUISITES
  • Understanding of direct sales techniques
  • Familiarity with effective communication strategies
  • Knowledge of voicemail etiquette
  • Ability to schedule and manage follow-up calls
NEXT STEPS
  • Research effective voicemail messaging techniques
  • Learn about scheduling tools for setting phone appointments
  • Explore strategies for overcoming communication barriers in sales
  • Investigate the impact of caller ID on return call rates
USEFUL FOR

Direct sales professionals, business coaches, and anyone seeking to improve their client follow-up processes will benefit from this discussion.

mrssyvo
Messages
1,929
Once again, another great article from Success factory. I really do enjoy these E-mails, such great information. I have pasted it below.



Thanks for your email tips newsletter. I love receiving the frequent encouragement, advice and tips for building my business. Here's something I've struggled with since starting my direct sales business and maybe you have advice that could be shared in your tips newsletter...
You contact someone who is expresses an interest in hosting a party or hearing about the business opportunity. The first time you call, you get the answering machine. How many times and how frequently do you contact someone and leave a message for them on their machine if they don't return your call(s). Also, do you have a specific message that seems to be effective in getting their attention and enticing them to return your call? Thanks again for your help.

Rhonda
Dear Rhonda - Thanks for your kind words and great question. This is one that befuddles many of us all the time.

First of all, when it has been agreed that you will call someone back, do your best to schedule a specific time. It sometimes helps if you have made an official “phone appointment”.

Secondly, if someone seriously would like to speak with you, ask if they wouldn't mind sharing their cell phone number with you or if they work during the day, can you talk briefly to them at work.

Thirdly, I have yet to find the secret message that can be left on an answering machine that gets someone to call back (TSF would be a Fortune 500 company if it owned the rights to THAT one!)

I believe, however, that you should definitely leave some kind of message because so many people now have caller ID, they will be able to see that you have called even if you don't leave a message. I usually identify myself, say that I had promised to phone back to talk about (whatever), give the date and time and leave my phone number. Then I ask that the call me (knowing full well they won't) but say that I will call them again in several days if I don't hear from them. Depending on the urgency of what we needed to discuss, I will phone back in several days or about every 7-10 days; varying my time and day of the week until I reach them. I always leave a message identifying myself. If it has gotten to be quite a few calls (like 4 or more) and I've still not connected, then I usually leave a message that says something to the effect that I'm really feeling like a pest and that's the last thing in the world that I want. Please, if you wouldn't mind, will you just leave a message for me on my voice mail (less threatening than talking to me in person) and let me know one way or the other if you are still interested. Thanks for your help!

Try not to take the fact that NO ONE returns calls personally. If you really think about it, you probably do the same thing. I know I do, and often it is a return call to family members that I ignore. I really think that between email and cell phones, people are SO bombarded with being “in touch” all day that it can be difficult to get back on the phone at night or when they are spending time with family.
 
This is a tough one, because so many people are used to getting their way and having it immediately. We all know that doesn't work in business or life. I hope this helps. Good luck Rhonda!
 
And, we all know that it is often easier to deal with a bill collector than someone we know who is trying to get us to do something else!I hope these little tips will help you and thanks for being such great fans of the Success Factory.
 

Frequently Asked Questions

What is the purpose of the "Calling Back" article in the Success Factory?

The "Calling Back" article in the Success Factory is designed to provide direct sales consultants with strategies and tips on how to effectively follow up with potential customers and leads. It emphasizes the importance of maintaining communication and building relationships to increase sales and customer loyalty.

How can I effectively use the tips from the "Calling Back" article?

You can effectively use the tips by implementing a structured follow-up plan. This includes setting reminders to reach out to leads, personalizing your communication based on previous interactions, and providing value in your follow-ups, such as sharing new product information or special promotions.

What are some common mistakes to avoid when calling back leads?

Common mistakes to avoid include being overly aggressive in your sales approach, failing to listen to the lead's needs, and neglecting to follow up in a timely manner. It's important to strike a balance between persistence and respect for the lead's time and preferences.

How often should I follow up with potential customers?

The frequency of follow-ups can vary based on the individual lead and the context of your previous interactions. Generally, it's recommended to follow up within a few days after initial contact, then continue to reach out periodically—perhaps every week or two—without overwhelming them. Adjust your approach based on their responses and engagement.

What should I say during a follow-up call?

During a follow-up call, start by reintroducing yourself and referencing your previous conversation. Ask open-ended questions to gauge their interest and needs, share relevant product information or updates, and offer assistance. Always aim to create a friendly and helpful dialogue rather than a hard sell.

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