Small-Town Life: Getting Show Bookings & Attendance

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Discussion Overview

This thread explores the challenges and strategies of Pampered Chef consultants operating in small towns, particularly regarding securing show bookings and ensuring good attendance. Participants share personal experiences and various ideas to expand their reach and attract new hosts and guests.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions the difficulty of getting show bookings in a small town with multiple consultants and suggests encouraging attendees to bring friends from outside the town.
  • Another participant shares their experience of using stickers on invitations to incentivize bringing friends, which has been successful in attracting new guests.
  • One participant outlines various strategies, including promoting a referral system, using personal websites for out-of-town sales, and organizing themed shows to attract interest.
  • Another participant discusses the potential of utilizing nearby communities as a broader market for shows, despite the challenges of travel costs.
  • Several users mention offering incentives, such as gift certificates for referrals, to encourage bookings and participation.
  • One participant expresses admiration for a successful recruit who achieved significant sales despite living in a remote area, highlighting the potential for success in small markets.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies, and no clear consensus emerges regarding the best approach to securing show bookings in small towns.

Contextual Notes

Participants share experiences from small towns with varying populations and numbers of consultants, reflecting a range of personal strategies and outcomes.

Who May Find This Useful

Consultants in small towns looking for ideas to increase show bookings and attendance may find the shared experiences and strategies relevant.

Tig
Messages
90
Anyone else from a small town? We have approx 4,000, however there's about 8 PC consultants (that Im aware of) around here. It seems like everyone has been to a PC party in the last few months! My friend (I am so thankful she will be hosting a party for me) , well she will be coming to my Grand Opening this Saturday, and that will be her fourth show to attend, in only 3 months :eek: So her show, will be #5.
Anyone else from a small town, and have any idea's on how to get show bookings, and a good turn-out for those that have been invited a lot recently??
 
Tell everyone that is coming to your Open House to bring a friend you do not know and perferably someone from out of your town. This way you can branch out immediatly from your circle and from your town.
 
I actually put stickers on all the invitations that say BRING A FRIEND, GET A PRIZE. This has been successful. Usually the other friend will not agree if they have been to a lot of shows, so they will ask someone else. Try to get those people to book from you.
 
thoughtsHere are some ideas I have done (a town of under 5000 - but there are only 2 local Consultants with lots of others who do shows here - my D used to do 8 per month JUST in our town):

- push your referral system - offer people a free gift, or prize, or gift certificate if they refer hosts or recruits to you

- tell people at your show that you are looking for business in other towns/cities as well

- use your PWS to promote out of town/state sales

- do mystery host catalogue shows

- organize a trade fair (it could be advertised as a Ladies Night Out)

- network with out DS people - they have ideas to share and customers that you don't have

- promote theme shows - make them super fun AND talk about the FABULOUS upcoming guest and host specials

- offer catty and PB shows

HTH - Jenna
 
Thank you for the ideas!!
 
  • Thread starter
  • #6
Thanks guys!
 
what do u think?Sara, do you think you can do any of those ideas that were suggested????
 
  • Thread starter
  • #8
Jenna,

Definately! I'm thinking I'm going to go ahead with the gift certificate if someone refers a host to me (I'd assume its pending on the host following through, correct?). How much would you typically give? Would that come out as a consultant gift on a future order by them?

I will definately use the PWS once I qualify! ALL of our family live at least 1500 miles away, and our friends as well, and I think that might help out a bit (better than nothing!)
 
SarahYou are in a small community, but you also have A LOT of other smallish (and not so small) communities within a 30-45 drive. Think of the whole Valley as your market.
 
Tig said:
Jenna,

I will definately use the PWS once I qualify! ALL of our family live at least 1500 miles away, and our friends as well, and I think that might help out a bit (better than nothing!)

You can use your PWS NOW!!!! Set up a show in your name and anyone can order. You DO NOT need to be qualified!!!!!
 
My last recruit doesn't even live close to a town, but she managed to sell over $6000 in her first three months. She was in a recent publication as one of the top 50 in the nation for starters. I wish I could follow her around and learn her secrets. She's not a member of this, but GO ANGELIA!
 
:)Sara - I give out $25 (for Hosts) and $50 (for Team Members)- but I think $20 would be enough and $40-$50 would be JUST FINE. :)

You could also just offer it as a 'free prize' - and give away a SBRC, Mini Serving Spatula, or other small gift - either way, I think people would appreciate it!
 
  • Thread starter
  • #13
peichef said:
Sarah

You are in a small community, but you also have A LOT of other smallish (and not so small) communities within a 30-45 drive. Think of the whole Valley as your market.

Yeah, Im thinking Paradise - Berwick might be my limits with the insane cost of gas these days. So Im really hoping to get some shows out that way!
 
  • Thread starter
  • #14
Chef Bobby said:
My last recruit doesn't even live close to a town, but she managed to sell over $6000 in her first three months. She was in a recent publication as one of the top 50 in the nation for starters. I wish I could follow her around and learn her secrets. She's not a member of this, but GO ANGELIA!

Wow, that equals to $2,000 a month, right on! My goal is for a grand a month. I hope I can do it!
 
  • Thread starter
  • #15
stefani2 said:
Sara - I give out $25 (for Hosts) and $50 (for Team Members)- but I think $20 would be enough and $40-$50 would be JUST FINE. :)

You could also just offer it as a 'free prize' - and give away a SBRC, Mini Serving Spatula, or other small gift - either way, I think people would appreciate it!

I think Ill try that after my first few shows, and get a feel for things!
 
I include my Referral System in:
Shows
CCC
Email signature
Labels
 
Jenna,

Do you use coupons for the referrals, do you give the host a coupon at the show or before. I saw the coupons listed on this site do you use those? I live in a small community and found out at last weekend there's another consultant in the next small town next to me.
 

Frequently Asked Questions

How can I effectively promote my Pampered Chef shows in a small town?

Promoting your shows in a small town can be highly effective through word-of-mouth and community engagement. Utilize local social media groups, create eye-catching flyers to post in community centers, and consider hosting a small tasting event to generate interest. Networking with local businesses can also help spread the word.

What strategies can I use to increase attendance at my shows?

To increase attendance, consider offering incentives such as a raffle for attendees or discounts on future purchases. Personal invitations can make guests feel special, so reach out individually to friends, family, and acquaintances. Additionally, scheduling shows during popular community events can boost attendance.

How do I handle scheduling conflicts with potential hosts in a small town?

When dealing with scheduling conflicts, be flexible and offer multiple date options. Communicate openly with potential hosts about their availability and try to accommodate their preferences. If necessary, consider co-hosting shows with other consultants to maximize attendance and reach a wider audience.

What types of products should I focus on for small-town shows?

Focus on products that resonate with the local community's lifestyle. In small towns, practical and multifunctional kitchen tools often appeal more than high-end gadgets. Highlight items that cater to home cooking, baking, and entertaining, as these are common interests in close-knit communities.

How can I build relationships with my customers in a small town?

Building relationships in a small town is all about personal connection. Follow up with customers after shows, send thank-you notes, and engage with them on social media. Attend local events and be present in the community to foster trust and recognition, which can lead to repeat business and referrals.

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