No-Shows at the Fair - What Do I Do Now?

[Koolotus]

Okay, I have a question for ya'll! From my recent fair I have a stack of no's or no markings. Normally I would call all of them and tell them they won a free cooking show and see where it goes from there. But.... There is a stack that live to far away from me that I wouldn't want to do a regular show, let alone a free one.So question is:
What do I do with those leads?
Garbage?
mail information?
Give them away to some of you who live closer, or girls in my cluster?
Help me out!

 

[jillchef]

You could send them all a thank you for stopping by your booth and enclose your business card and a 10% off coupon. I have heard people say this is a great way to get extra orders.

 

[gilliandanielle]

I never thought of that jillchef! I have 150 no's on drawing slips that my director said to trash. Do you think it would be worth the postage ($60!!)??

 

[pamperedharriet]

You'll never know unless you try, Gillian. Try sending out a random amount and see how it goes. To send out all 150 might be too much money--for me anyway. That's a lot of leads! Unfortunately the ones you don't send anything too may be the ones who might come back to you later. I know I sound wishy washy but there are pros and cons. Good luck!

 

[Koolotus]

I did send an email to the ones that gave me email addresses and offered them a 15% discount. But the postage has we scratching my head too. I mean even if they did want to host a show, I wouldn't want to do it. I really don't remember them. I might get a recruit lead, but that's a big maybe, especially for you gillian!
I went through my no's and called all the ones within show distance and gave them a free cooking show.
It's the ones that are to far that have me stumped!

 

[pamperedharriet]

My theory on the ones that you wouldn't want to do a show for or that are too far is not to follow up. Does that make sense to you?

 

[Koolotus]

Nope, not at all!

 

[letscook04]

I never thought of that jillchef! I have 150 no's on drawing slips that my director said to trash. Do you think it would be worth the postage ($60!!)??

Tax write off!! LOL

 

[gilliandanielle]

Yeah, but I have to find $60 right now!! I can't even follow up with the one's I have already!

 

[letscook04]

Maybe send out little each week.

 

[scottcooks]

If you don't follow up within 24-48 hours, your chances plummet. Be a pro - when you book a fair, book the time to follow through. No, I don't always do it well myself, but the proof is in the pudding - the answer is almost always YES when I call the next day, and almost always NO when I call weeks later.

One thing I heard from my wife's MaryKay director, is it never hurts to apologize - I have done that twice, and gotten bookings both times. "Mary, I am SO sorry I didn't get back with you sooner - would you forgive me? (SILENT UNTIL SHE RESPONDS...is she Really going to say no?) Thank you. I was hoping we could still get together and do a great cooking demo for you and your friends... Good luck!

 

[agw]

Rather than send something that requires a first class mail stamp, send something that only requires a postcard stamp. Get some post card stock and make something up to print. If you're computer savvy enough, you could probably even figure out how to print the mailing addresses on them.

 

[tlennhoff]

I never thought of that jillchef! I have 150 no's on drawing slips that my director said to trash. Do you think it would be worth the postage ($60!!)??

You might do 15 a week over the next 10 weeks and see how it goes.