Need a January Boost? Check Out My Booking Email Idea!

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Discussion Overview

This thread explores various strategies and personal experiences related to booking shows in January, with a focus on promotional emails and incentives for potential hosts. Participants share their approaches to enticing bookings and discuss the effectiveness of different offers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares a promotional email offering a large bar pan for the price of the show date as an incentive for bookings in January.
  • Another participant mentions the importance of following up with potential hosts after sending out promotional emails.
  • Several users discuss the effectiveness of the January promotion and share their experiences with responses from potential hosts.
  • One participant expresses a desire to offer additional discounts on stoneware based on guest sales, seeking feedback on the idea.
  • Another participant shares their success in securing three shows through similar promotional efforts.
  • One participant outlines a detailed offer for hosts, including various discounts and bonuses based on sales thresholds.
  • Several participants discuss the challenges of ensuring hosts get the best deal when booking shows on specific dates.

Areas of Agreement / Disagreement

Views differ on the effectiveness of specific promotional strategies, with some participants reporting success while others note limited responses to their offers. No clear consensus emerges regarding the best approach to booking shows.

Contextual Notes

Participants are sharing personal experiences and promotional ideas within the context of January bookings, focusing on various incentives and strategies to engage potential hosts.

Who May Find This Useful

Consultants looking for ideas on how to effectively promote January shows and engage potential hosts may find the shared experiences and strategies helpful.

PChefPEI
Silver Member
Messages
2,144
I am going to send out the following email to my contact list to try and get some January shows. Hope this will help. Just thought I would share.

--------------------
I hope everyone had a wonderful holiday! 2008 will soon be upon us and I would like to wish everyone a wonderful New Year!

As a thank you for your business and continued support, I am offering a booking special you won’t want to miss!

For this January only, receive the large bar pan for the price of your show date. For example, hold a show on January 7, and pay only $7!

Also in January, hosts receive EXTRA free product!! And, guests save 20% on our Stoneware.
Not a special you see everyday!

Book your January show today giving me a call or send me an email.

Remember, without YOU, I have no business in the kitchen!

Wishing you all the Best in 2008!
---------------------
 
Sounds great! Make a list of people you want to follow up with (if your list is too long to call everyone) and make those calls a day or two after you send the email!
 
Not to be a broken record, but how do you do it? Just add it onto their order as a consultant gift?
 
Are you getting a good response to the promotion?
 
Di_Can_Cook said:
Not to be a broken record, but how do you do it? Just add it onto their order as a consultant gift?
Yes. You use the January special number (already 20% off), and then their host percentage comes off, so you aren't covering very much of the price of the pan at all.
 
Fantastic! I already made an email using that. Thanks!
 
I got three shows that way for January. I am planning sending out my newsletter tomorrow with the "Get Cranberry Stoneware for $43" or what ever it added up to be promotion! Cannot wait to see what happens.
 
PChefPEI said:
For this January only, receive the large bar pan for the price of your show date. For example, hold a show on January 7, and pay only $7!


I was thinking of offering to let the host choose any one piece of stoneware from our collection at 50% off regular price (excluding the DCB) OR offering 50% off the regular price of the DCB if the guest sales reach $500.

Any thoughts??
 
  • Thread starter
  • #9
Good idea Erin! That's a great incentive as well for someone to book.

I haven't gotten much response yet. I am sending out my newsletter in a few minutes and posted the special on my website. We'll see what happens!
 
PChefPEI said:
Good idea Erin! That's a great incentive as well for someone to book.

I haven't gotten much response yet. I am sending out my newsletter in a few minutes and posted the special on my website. We'll see what happens!


Good luck with it!! :)
 
Where is that break down of the Cranberry Stoneware Collection for $43?? anyone? :)
 
I have been promoting that hosts can get all the stones they want for 35-70% off.

The minimum show discount is 15% so 20% off and 15% off... and if they use their 50% off item(s) for stones and start with the sale price.

I know that it's not quite 35% or 70% but it's really close and I explain it in more detail to anyone who wants more information (if someone says "but you said..." I would pay the difference and I may anyway).

As far as the stoneware collection for $43: The host would be choosing stoneware for their half price and free items and then their discount. I think this person who did the math used a $500 show - it's on another thread somewhere....
 
This is what I didWorst case out of pocket with the Rectanglular Baker ($44.00) will be $7.75. That is based on a $150 show. I also made up a complete breakdown sheet.


My New Year's Treat To You!!!


Schedule and hold a show (cooking, catalog or online) with me for January and choose from one of these options:



-Pick any ONE piece from the Stoneware Collection for 50% off regular price up to $44.00

OR

-Have $500+ in guest sales (before tax and shipping)and get the Deep Covered Baker at 50% off regular price.





**This offer is only good if you book a show with me for the month of January 2008. Please contact me ASAP to take advantage of this wonderful offer!!



**My offer is in addition to the wonderful host benefits you receive!!


Book your January show today by giving me a call or send me an email.

January Hosts earn even more FREE products for your Show.

- $50 in BONUS Free Product Value with Show sales of $500-$699
- $75 in BONUS Free Product Value with Show sales of $700-$999
- $100 in BONUS Free Product Value with Show sales of $1,000 or more



*And with 12 or more buying guests, you earn our Pizza Cutter FREE!



I would greatly appreciate if you could pass this along to everyone you think would love this special.



Wishing you the best in 2008!

Erin Branum
Independent Consultant
502-442-7870
Welcome To My Personal Web Site
 
Last edited:
Great idea! This is the email I just sent out:

Hi Denae,

I hope you had a wonderful holiday!

It was great to meet you at Kendra's Pampered Chef Cooking Show! As a thank you for your business and continued support, I am offering a booking special you won’t want to miss!

For this January only, receive the large bar pan for the price of your show date. For example, hold a show on January 11, and pay only $11!

Also in January, hosts receive EXTRA free products!! And, guests save 20% on our Stoneware.
Not a special you see everyday!

And guests can purchase the Simple Additions Heart Dish for only $10-perfect as an adorable candy dish or beautiful decor.

I'm offering "Soups, Stews & Slippers" as a theme show in January-comfort food and comfort cooking. We'll have a cute slippers contest, where the winner will receive a copy of the recipe cards, Soups, Stews & Chilis, and do some comfort cooking with Tortilla Soup and cornbread.

Book your January show today giving me a call or send me an email for my available dates.

Thank you for the opportunity to be of service!

Wishing you all the Best in 2008!

Happy Cooking,
Suzy

Thanks for all of the great ideas on this site!

Suzy in Texas





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OK-I have a dilemma...I have only the following dates open~the 16th, 23rd, 24th and 31st. If I do a Stone for the date thing, I don't think they will be getting the best deal!

Any suggestions before I get on the phone tonight?????
 
What about doing the bar pan for half of whatever date they book the show on... 16th= $8, 23rd= $7.50... and so on.. !?!
 
that might work! Or even the choice of the stone could be there (NOT the DCB)...that way, I let them get whatever stone they need! thanks!
 

Frequently Asked Questions

What is the purpose of the "Need a January Boost? Check Out My Booking Email Idea!"?

The purpose of this email idea is to encourage Pampered Chef consultants to reach out to potential hosts and customers in January, a time when many people are looking to start fresh and may be interested in hosting a cooking party or event.

How can I personalize the booking email for my audience?

You can personalize the booking email by including the recipient's name, referencing any previous interactions you’ve had, and tailoring the content to reflect their interests or needs, such as specific products they liked or cooking styles they enjoy.

What should I include in the booking email to make it effective?

To make the booking email effective, include a warm greeting, a clear explanation of the benefits of hosting a party, any special promotions or offers for January, and a call-to-action that encourages them to book a date with you.

How can I follow up if I don’t receive a response to my email?

If you don’t receive a response, consider sending a friendly follow-up email a week later. You can express your excitement about the opportunity to work with them and ask if they have any questions or need more information.

What are some incentives I can offer to encourage bookings in January?

Incentives can include exclusive discounts on products for hosts, free cooking tools for hosting a party, or entry into a raffle for a larger prize. Highlighting these incentives in your email can motivate potential hosts to book a party with you.

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