Morning After Calls - How After?

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Discussion Overview

The thread discusses participants' experiences and opinions regarding the timing and approach to Morning After Calls (MACs) following cooking shows. Participants share their preferences for when to make these calls and the content they typically include.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, expresses a desire to overcome their reluctance to make MACs and considers scheduling them for Monday mornings after shows on Friday and Saturday.
  • Another participant mentions that they also make MAC calls on Monday and do not work on Sundays, preferring to leave messages when they cannot reach people directly.
  • One participant asks for clarification on what MACs entail, indicating they are new to the terminology.
  • Another participant provides a brief explanation of MACs, describing them as calls to guests to thank them and inquire about their experience.
  • A participant shares their hesitance about making MACs but expresses a willingness to try, asking if others use a script or checklist for these calls.
  • One participant outlines the typical content of their MACs, including thanking guests, addressing questions, and providing information about order delivery.

Areas of Agreement / Disagreement

Views differ on the timing of MACs, with some participants favoring Monday mornings while others consider alternative times. There is no clear consensus on the best approach to making these calls.

Contextual Notes

Participants share personal experiences and preferences regarding MACs, reflecting varied approaches to follow-up communication after cooking shows.

Who May Find This Useful

Consultants looking for insights on how to approach Morning After Calls and those seeking to understand different practices within the community.

cmdtrgd
cmdtrgd
Gold Member
Messages
4,935
I am breaking down my "I don't want to do MACs" barrier and need some opinions. I usually do shows on Fridays and Saturdays with a few Tuesdays thrown in. I have had a hard time getting in touch with people on Saturdays and Sunday is family day, so I do most of my calling during the week. What I would like to do is schedule time on Monday mornings to do the MACs from Friday and Saturday. Of course, if I have a Tuesday show, I'll do the calls on Wednesday. Is Monday too late? Can MACs also happen in the evening?
 
kate
is a MAC a thank you call to the host? sorry still new and trying to figure out what all the short forms mean.
i would leave a message on machine if you cant get ahold of them personally.
 
I make MAC calls on Monday. I'm the same as you Kate--shows on Fri and Sat and for me I do NO PC WORK on Sundays.

I actually like leaving messages for these calls, but prefer to do my OOTB calls when I can reach people.
 
  • Thread starter
  • #4
Heather - MACs are Morning After Calls to the guests. Thanks for coming, what did you like best, would you like to add to your order, would you like to host, etc.
 
  • Thread starter
  • #5
Debbie - I am still hesitant about these, but am going to try it. Do you have a script that you use or a check list of things that you cover on these calls?
 
Thanks for coming, hope you had fun, did you have any more questions, you're going to love the _________ that you ordered, it's great for _____________. Our hostess is closing her party on ________ so expect your things about 2 weeks later. Please call with questions, etc.

That's basically what I cover.
 

Frequently Asked Questions

What are Morning After Calls in direct sales?

Morning After Calls are follow-up calls made to potential customers or leads after a sales event or party. They are designed to reconnect with attendees, gather feedback, and encourage further engagement with the products or services offered.

How soon should I make Morning After Calls?

It is recommended to make Morning After Calls within 24 to 48 hours after the event. This timing helps keep the experience fresh in the attendees' minds and increases the likelihood of a positive response.

What should I say during a Morning After Call?

During a Morning After Call, start by thanking the attendee for their participation, ask for their feedback on the event, and inquire if they have any questions about the products. You can also suggest specific items they showed interest in and offer assistance with placing an order.

How can I prepare for a successful Morning After Call?

To prepare for a successful Morning After Call, review your notes from the event, identify key interests of the attendees, and have product information ready. Practice your conversation flow to ensure you sound confident and approachable.

What if I don’t get a response to my Morning After Call?

If you don’t get a response, don’t be discouraged. People may be busy or not ready to engage. Consider sending a follow-up message via text or email, reiterating your offer to help and inviting them to reach out at their convenience.

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