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Maximizing Your Marketing: Mailing Mini Catalogs for Maximum Impact

In summary, to determine who to send your mini catalogs to, you should identify your target audience and consider factors like age, income, and interests. You can personalize your mini catalogs for each recipient using variable data printing. It's recommended to send out mini catalogs at least once every quarter and track their success through unique promo codes or URLs, call tracking numbers, and customer feedback. When designing your mini catalog, keep the layout simple and include high-quality images, product descriptions and pricing, customer reviews, and a call to action.
scottcooks
scottcooks
Gold Member
1,937
I'm working on mailing 5 mini catalogs a day, then calling to follow up 4 days from now (1 to get to Post Office, 1 to go through mail, 1 to get to them, 1 day for them to recieve it).

I just put a piece of clear tape on the top to seal it closed - I don't have to seal the sides on such a small catalog, do I?:confused:
 
That 1 piece is all you HAVE to do. I always put a little piece on the 3 open sides.
 
Hi there! It sounds like you have a good system in place for mailing out your catalogs and following up with potential customers. As for sealing the sides, it really depends on how secure you want the catalogs to be during shipping. If you're worried about them opening or getting damaged, then sealing the sides might be a good idea. However, if you're confident that the tape on the top will be enough to keep them closed, then there's no need to seal the sides. It's ultimately up to your personal preference and what you think will work best for your mailing process. Good luck with your catalog mailing!
 

1. How do I determine who to send my mini catalogs to?

The first step is to identify your target audience. Consider factors like age, income, and interests. You can also use data from previous customers or conduct market research to create a customer profile. Once you have your target audience, you can purchase a mailing list or use your own customer database.

2. How frequently should I send out mini catalogs?

The frequency of your mailings will depend on your marketing budget and the response rate of your previous mailings. It's recommended to send out mini catalogs at least once every quarter to keep your brand top of mind and to reach potential customers who may have missed your previous mailings.

3. Can I personalize my mini catalogs for each recipient?

Yes, you can personalize your mini catalogs by using variable data printing. This allows you to customize each catalog with the recipient's name, address, and even product recommendations based on their purchase history. Personalization can increase the effectiveness of your mailings and make a stronger connection with your audience.

4. How can I track the success of my mini catalog mailings?

There are a few ways to track the success of your mailings. One option is to include a unique promo code or URL on your mini catalogs that can be tracked back to your mailing campaign. You can also use call tracking numbers to monitor the number of calls generated from your mailings. Additionally, you can ask customers how they heard about your company when they make a purchase.

5. Are there any tips for designing an effective mini catalog?

When designing your mini catalog, it's important to keep the layout simple and easy to read. Use high-quality images and include product descriptions and pricing. You can also include customer reviews or testimonials to showcase the benefits of your products. Don't forget to include your contact information and a call to action to encourage customers to make a purchase.

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