Maximizing Sales at Fairs: Do Catalogs Still Play a Role?

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Discussion Overview

The thread discusses the role of catalogs in maximizing sales at fairs, with participants sharing their personal experiences and strategies regarding the distribution of catalogs and promotional materials.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, questions the necessity of handing out catalogs at fairs, especially when they have limited supplies.
  • Another participant shares their experience of not giving out full catalogs unless they are old, preferring to use flyers that highlight host benefits and specials.
  • Several users mention using mini catalogs as a more manageable option, ensuring their contact information is included.
  • One participant discusses the effectiveness of a tri-fold display board that showcases consultant benefits and specials, along with colorful recipe cards to attract attention.
  • Another participant notes that they only give out catalogs if they receive contact information in return, while also offering old catalogs for free.
  • One participant recounts their experience at a fair where they distributed a large number of catalogs but received minimal orders, emphasizing the importance of collecting drawing slips instead.
  • Several users express interest in the idea of using website flyers to promote online ordering and upcoming catalogs.

Areas of Agreement / Disagreement

Views differ on the effectiveness and necessity of distributing full catalogs at fairs, with some participants advocating for alternative methods while others support the use of catalogs in various forms.

Contextual Notes

Participants share a range of experiences from different fairs, indicating varying levels of success and strategies based on their individual circumstances.

Who May Find This Useful

Consultants looking for ideas on how to effectively use catalogs and promotional materials at fairs may find the shared experiences and strategies beneficial.

krzymomof4
krzymomof4
Silver Member
Messages
1,682
Do you all think it is necessary to hand out catalogs at a fair? I have a small fair that I am participating in this weekend. I only have a few catalogs left and I am not really in the position to buy more fall catalogs. Plus I am afraid I will be stuck with them. Would it be bad if I just had a few on the table for them to place orders?
 
I never give out full catalogs at shows...unless they are old ones. I try to print some sort of flyer that maybe highlights the host benefits. I have wedding registy flyers to hand out and have the host and guest specials for the next few months posted where people can see them. I keep a catalog that I've put in a binder on the table so each page is protected otherwise if they see catty's they ask for catty's. If they do ask I have them fill out a drawing slip and mail them one. Of course, after the fair I try to call them first to try for bookings and to make sure they really want a catty. If they don't really seem interested I don't send it. One question to ask..What products specifically were you interested in getting more info about? If they don't have an answer I think they were just asking to have a catalog so you leave them alone. Good luck at your fair.
 
What about the mini cats? Just make sure your info is on them somewhere.
 
  • Thread starter
  • #4
Great idea about the binder. I think I am going to give that a shot.
 
I wil occasionally give a full catalog or offer to give them one if they will give me their mailing address I can't afford to give one to every person to take home and through in the trash - The mini-cats are great
 
I give out mini catty's at the fair booths and that always has my info on it. I make up a tri fold display board and on it I list the benefits of being a consultant, the host specials (and benefits) for the present and next month, different theme shows I do, wedding registries, and I also paste a few recipe card sto it to give it some color. This way, if I'm talking to someone, others can look at what they will get if they book a show. Just some ideas. I also put confetti in the quick stir pitcher and pump it while people walk by and it gets their attention. Hoep all goes well for you! But if you have old catty's.......save them ......you never know when you'll be doing a booth!
 
sillylittlechef said:
I never give out full catalogs at shows...unless they are old ones. I try to print some sort of flyer that maybe highlights the host benefits. I have wedding registy flyers to hand out and have the host and guest specials for the next few months posted where people can see them. I keep a catalog that I've put in a binder on the table so each page is protected otherwise if they see catty's they ask for catty's. If they do ask I have them fill out a drawing slip and mail them one. Of course, after the fair I try to call them first to try for bookings and to make sure they really want a catty. If they don't really seem interested I don't send it. One question to ask..What products specifically were you interested in getting more info about? If they don't have an answer I think they were just asking to have a catalog so you leave them alone. Good luck at your fair.
Click to expand...


This is what do too. My guest catalogs are also in binders. Works great.
 
gratergirl said:
I give out mini catty's at the fair booths and that always has my info on it. I make up a tri fold display board and on it I list the benefits of being a consultant, the host specials (and benefits) for the present and next month, different theme shows I do, wedding registries, and I also paste a few recipe card sto it to give it some color. This way, if I'm talking to someone, others can look at what they will get if they book a show. Just some ideas. I also put confetti in the quick stir pitcher and pump it while people walk by and it gets their attention. Hoep all goes well for you! But if you have old catty's.......save them ......you never know when you'll be doing a booth!
Click to expand...


I love this idea. I need to put a tri-fold together for my next fair.
 
I only give a catalog if they give me their information. Otherwise, I set old catalogs on the table that are free for the taking. I have a bunch from Spring/Summer 2006 that I will be giving away on Saturday!
 
This is a great way of getting rid of old catalogs. I've attached what I put on my old catalogs.
 

Attachments

I did a huge fair last fall and have been on both sides of this. I really wanted a Tupperware catalog and she wasn't handing any out. I don't really see the point of her being there if I still have to track down her website, etc. On the other hand, I was in the PC booth and gave out over 200 catalogs. I got two orders...

I think the most important factor at fairs is getting the drawing slips filled out! Have a drawing for something that draws people in. Have a few catalogs available for on the spot orders, but another option is you can have half sheets of bright paper with your website and ordering instructions so they can see the products online. Depending on when you do the fair you could say that you don't have catalogs because they are about to change and they can be the first ones to see the new stuff by logging on or hosting in March!
 
Very good point, Gillian! Like the website flyer idea. Mentioning a new catalog usually does promote interest in booking!
 
Don't let the name of the file fool you. There are coupons on all sorts of things. Each page is different. Make sure you change my info to yours!

I hand these out at fairs, maybe with mini-cats, depending on the crowd. If they have those goodie bags full of info, brochures, etc, use a little piece of double sided tape to attach a chocolate kiss or other piece of little candy so it stands out!
 

Attachments

Dizzie do you have this in Word? I don't have Publ. Does anyone know how to convert the two?
 

Frequently Asked Questions

Do catalogs still play a role in direct sales at fairs?

Yes, catalogs continue to play a significant role in direct sales at fairs. They serve as a tangible resource for potential customers to browse products at their leisure, even after the event has ended. Catalogs can help reinforce brand recognition and provide detailed information about products, making it easier for customers to make informed purchasing decisions.

How can I effectively use catalogs at fairs to boost sales?

To effectively use catalogs at fairs, ensure they are easily accessible at your booth. Consider offering incentives for customers who take a catalog, such as a discount on their next purchase or entry into a raffle. Additionally, highlight featured products or special promotions within the catalog to draw attention and encourage purchases.

Should I rely solely on catalogs for sales at fairs?

While catalogs are valuable, relying solely on them may not be the best strategy. Combining catalogs with live demonstrations, product samples, and engaging conversations can create a more dynamic experience that encourages sales. Personal interaction can help build relationships and trust, which are crucial in direct sales.

How can I follow up with customers after the fair using catalogs?

After the fair, you can follow up with customers by sending personalized thank-you notes that include a digital or physical copy of your catalog. You can also reach out via email or social media, sharing highlights from the catalog and any upcoming promotions. This follow-up can help maintain interest and encourage repeat business.

Are there any specific catalog features that can enhance sales at fairs?

Yes, certain features can enhance the effectiveness of catalogs at fairs. Including clear product descriptions, high-quality images, and pricing information is essential. Additionally, incorporating customer testimonials or showcasing best-sellers can help build credibility and entice potential buyers. Consider adding QR codes that link to your website or social media for easy access to more information.

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