Maximizing Customer E-Mail Addresses for Your PC Website | Tips and Strategies

[pkd09]

Does anyone else have problems getting customers to give you their e-mail addresses? I am really trying to push my PC Website and always mention my Webpage at every show. I ask everyone to complete the top of the order form with name, address, phone & e-mail address. I tell them I do not share their information with anyone, I from time to time would like to update them on anything new from PC, etc. I rarely get anyone to give me their address. How do others get this information from customers?

 

[apriljc]

I have a hard time getting people to give me their email address too. I do mention that if they give me their email they will receive my newsletter. I would like to know how to too.

 

[jenniferknapp]

I give out the comment slips and tell them to fill them out and i will draw one for a prize. I don't always get everyone to fill one out, or all to give me their email address or phone....but most do.

 

[nicki25]

I offer special sales only through me about once a year (25% off) anything in the book, but I only offer them through the emails that I send out to people. So, I tell people that if they want to be notified about the sale then I need their email. I also tell them that I will occasionally send additional emails. Almost everyone gives me their email unless they don't have one.

 

[pkd09]

Nicki: That is a good idea. I could do a Christmas in July and then at the end of the year for last minute sales. Do you ever directly ask anyone for their e-mail address when they come to you to add up their order? I don't want to send up a "red flag" to anyone or put them on the spot.

 

[PamperedChefDebi]

As a way to get e-mail addresses, I have an incentive for my Hosts. If they invite at least 20 people via E-Invitation through my site, I give the RUFTH Trivet for free.

So far, it's definitely helping!!

 

[jenniferknapp]

Since I do steal email addys from the e-vites, I do put a little note at the bottom of my monthly newsletters saying that they can unsubscribe by emailing me. No one has so far, but this way I feel like they can't be too annoyed with receiving them! (especially since they didn't willingly give me their addy themselves)

 

[pkd09]

Jennifer and Debi great suggestions. Thank you. I never thought about saving those e-mail addresses but then so far I only have a small handful of hosts using the e-invites. Jennifer that would be a nice incentive and then I could just order the trivit on their show and get commission. YES!!! not to mention $2 donation to a wonderful cause.

 

[DebbieJ]

I really have no problems getting emails. I ask every guest at checkout if they haven't written it down--"do you have an email address that you use?" Those who have one usually give it to me. If someone has it, but doesn't look at it, I don't want to be clogging up their inbox anyway.

I also offer to email the recipe we made at the show if they give me their email. Then once the show has closed, I email everyone from the show thanking them for their order, letting them know when the show has closed and when they can expect their things, and I attached the recipe. I also let them know they have been added to my newsletter list.

When I send my newsletters, I do have a line about unsubbing as well. I have easily over 300 emails on my list and only 5 at most have asked to unsub.

 

[PamperedChefDebi]

I could just order the trivit on their show and get commission. YES!!! not to mention $2 donation to a wonderful cause.

EXACTLY.....

 

[fruit76loop]

Not a problem...I have a customer email list of close to 800!! At my shows, I explain that I send cooking tips, specials and fabulous recipes once a month...then we go into the recipe. Seems people really want those! And I get so many comments on how everyone loves my emails at shows, that those who aren't getting one say "am I on your list?" Use those who get your emails to peek those who don't interest! Just like our products!

 

[pamperedgirl3]

I used to get maybe half of the guests to give me their email until I started asking for it differently. I now tell them that if they give me their email address that I will email them the recipes from the show. I have just about every single guest give them to me now! Since I mostly do the same recipes each month, I just copy my last show's email & send it to the new show's guests. I also tell them that they have until such & such date to add to their orders & when to expect products. I make each one personal, but since I copy the recipes, I'm not retyping that each time--just what is personal.

 

[pkd09]

Thank you all for your input. These are all terrific ideas. I knew I could count on you.

 

[rayday]

I also offer to email the recipe we made at the show if they give me their email. Then once the show has closed, I email everyone from the show thanking them for their order, letting them know when the show has closed and when they can expect their things, and I attached the recipe. I also let them know they have been added to my newsletter list.

When I send my newsletters, I do have a line about unsubbing as well.

I do this same thing. I just say that I will e-mail everyone the recipe I am making if they provide it on the order form or drawing slip. Then I mention it one more time at the end "don't forget to put down your e-mail for the recipe tonight and I also send out a monthly newsletter with specials and recipes with them." Most people love getting the recipes every month so I get most guests to include them.

 

[ltkacz]

When I hand out the PDSI always mention, that if you would like my monthly newsletter that contains a couple of recipes upcoming specials/promotions, to please fill out the e-mail section. That usually gets everyone to give me their e-mail

 

[PamperedBrandy]

I also offer to email the recipe we made at the show if they give me their email. Then once the show has closed, I email everyone from the show thanking them for their order, letting them know when the show has closed and when they can expect their things, and I attached the recipe. I also let them know they have been added to my newsletter list.

This is a great idea! I think I might start using this at my shows.