Low Turnout for Black Friday Online Sale: Seeking Advice on Holiday Promotions

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Discussion Overview

The thread discusses participants' experiences with Black Friday online sales and holiday promotions, highlighting various strategies and outcomes. Many participants share their struggles with low turnout and limited orders during these sales events.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shared that their Black Friday sale resulted in only one order despite promotional efforts, including flyers and emails.
  • Another participant noted that their experience was similar, receiving minimal response from emails and postcards sent to potential customers.
  • Several users mentioned that they felt disappointed with the outcomes of their sales, indicating that the effort did not yield sufficient results.
  • One participant expressed a belief that customers would order regardless of promotions, suggesting that the timing of the sale may not have been effective.
  • Another participant highlighted the importance of follow-up calls, especially during busy holiday weekends, to encourage customer engagement.
  • Some participants discussed alternative strategies, such as planning sales after Thanksgiving or focusing on personal outreach to potential hosts.
  • One participant mentioned running a month-long sale with limited success, indicating a broader trend of low engagement during holiday promotions.

Areas of Agreement / Disagreement

Views differ significantly among participants regarding the effectiveness of Black Friday sales, with many expressing disappointment and a lack of consensus on successful strategies.

Contextual Notes

Participants shared personal experiences and reflections on their promotional efforts during the holiday season, emphasizing the challenges faced in engaging customers during this busy time.

Who May Find This Useful

Consultants looking for insights into the challenges of holiday promotions and the varied experiences of peers in similar situations may find this discussion relevant.

C
ChefMoore
Messages
181
I just had a Black Friday Online Sale where customers were encouraged to look at the catalog online and email me thier orders. They would receive 20%off if I received the email between 5-7am, 15% for 7-9am and 10% for after 9am. This sale was suggested by my cluster as something that had been a success for them in the past, but I only got 1 order. I handed out flyers at all of my November shows and on a Longaberger bus trip!

I was wondering if anyone else has tried anything similar and what the results have been. Also if anyone else has any other suggestions for sales to run around the holidays, I would love to hear them. I've been planning on doing a 12 days of Christmas sale, but now I'm worried about that as well!
 
check out the thread "black friday sale" and read the results. Some had luck; some didnt. i'll never do it again....
 
Mine was pretty much a bust as well. I sent letters to all my hosts and ended up with two possible shows and an order. I e-mailed about 50 people and got one order. I sent postcards to 47 others and got no response. Someone did e-mail saying she will try to book in February, but no order. I sent out about 40 e-mails saying the sale was extened until Wed, but I don't expect much. Next time, I will just e-mail as it doesn't cost anything but a bit of time. I did about the same last year with many less customers as I was still in my Super Starter months.

I have this fantasy that all these people will suddenly come out of the woodwork and say "Yes, PLEEEASE coem to my house and do a show!"
Jessica
 
I didn't do anything Black Friday but decided to catch up on all my 'out of the box' calls and follow up with folks that had an interest but didn't put in an order yet. I had a random call last night for an order and one of my friends put in an order. Other than that I've left messages for about 10 folks and emailed folks back on Friday for free shipping from now until Monday... nothing from that at all.
 
My Black Friday Sale was a bust too. I don't do well with online, email, or mystery host shows...the kind where 10 people gathe 100 in orders. I think I will skip Black Friday next year. I was hoping to gather at least enough orders to count as a show...no such luck.
 
I have been running a sale today for the simple additions and offering 10% more off,plus free shipping and haven't gotten any hits yet, sent the email at 7am today. Oh well.
I have had some luck w/ random outside orders of those who are calling wanting this or that for Christmas. I have an open show in my mom's name right now and will send that in on the 30th. It's at about $400 at the moment. If I got any add'l sales today I was just going to throw those orders on my open show but so far no luck! Oh well...
 
I did the Black Friday sale last year but only received one order. It wasn't worth all my time and effort. I was excited beforehand than soooo disappointed afterwards. I think if people want to order for gifts, they're going to order regardless of any special I send out.
 
Something like that is just like hosting your own show - you need to follow up with a phone call. ESPECIALLY when it's the holiday weekend. People will have other things on their mind than your sale, and will need you to remind them.
 
I had a week long sale the week of Thanksgiving. I only sent emails via constant contact to about 250 guests. I had only 1 sale. That is it! I put it together as a last minute thing to get extra orders so it wasn't a huge waste of time. I am having my open house this Friday. I emailed over 250 guests & mailed 100 postcard invitations. I now need to make some reminder calls this week. I am hoping for a pretty good turnout.
 
It seems there are many in the same boat. My Holiday Mystery Host show on Saturday was a bust as well.
I feel your disappointment.
 
mine was a bust! Zero orders... i emailed and mailed flyers, and I had some mini-catalogs lying around so I mailed those out w/ the flyer but... no takers. Maybe I'm doing something wrong!
 
I would think a black friday sale would be hard to pull off. I know I never hit the stores on that day only because the sales there don't entice me enough but I do know a lot of people are out shopping from 4 am when the doors open till around 10 or so and they plan a certain amount of money to spend at that time. Trying to get them to respond to an email when their already out at the store... isn't easy. You might be better off doing an after thanksgiving sale on Dec. 1st instead so that people have gotten their next paycheck already and their seriously looking at their christmas shopping now. That will be my plan next year once i've established some kind of customer base to contact.
 
I have been offering 20% off the catalog all this month. I've sold maybe $100 in orders, and had to add more myself for it to count as a show and for Sell-A-Thon.Oh well. Not doing it again or doing an open house. Just not worth it with the economy these days.
 

Frequently Asked Questions

What are some effective strategies to boost turnout for Black Friday online sales?

To boost turnout for your Black Friday online sales, consider leveraging social media marketing to create buzz around your promotions. Use eye-catching graphics and engaging content to attract attention. Additionally, offering exclusive deals or early access to loyal customers can incentivize purchases. Email marketing campaigns can also be effective; send reminders and sneak peeks of your deals to your subscriber list.

How can I create urgency for my holiday promotions?

Creating urgency can be achieved by implementing limited-time offers or countdown timers on your website and social media posts. Highlighting the scarcity of certain products or offering flash sales can also encourage customers to act quickly. Use phrases like "while supplies last" or "only available for 24 hours" to motivate immediate purchases.

What types of promotions work best during the holiday season?

During the holiday season, bundle deals, buy-one-get-one offers, and discounts on popular items tend to resonate well with customers. Consider offering free shipping or gifts with purchase to enhance the appeal. Additionally, running themed promotions that align with holiday celebrations can attract more attention and drive sales.

How can I effectively utilize social media for my holiday promotions?

Utilizing social media effectively involves creating engaging content that showcases your products and promotions. Use stories, reels, and live videos to demonstrate products in action. Collaborate with influencers or host giveaways to expand your reach. Regularly interact with your audience through comments and messages to build a community around your brand.

What should I do if my online sales are still low despite promotions?

If your online sales remain low despite promotions, consider analyzing your marketing strategies and customer feedback. Look into your website's user experience to ensure it's easy to navigate and purchase from. Additionally, reassess your target audience and consider segmenting your marketing efforts to better reach potential customers. Gathering insights from analytics can help you understand where improvements are needed.

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