Is It Normal to Receive No Callbacks After a Wedding Expo?

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Discussion Overview

The thread discusses experiences and challenges faced by participants after attending wedding expos, particularly regarding the lack of callbacks from potential leads. Participants share their personal experiences and thoughts on follow-up strategies and the overall effectiveness of bridal expos.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expressed frustration over receiving no callbacks after a wedding expo despite efforts to engage attendees.
  • Another participant shared a perspective that voicemail messages may not be prioritized by recipients, suggesting that follow-up is essential.
  • One user noted that many consultants have poor results from bridal expos, indicating a common experience in the community.
  • Another participant mentioned that it is not the bride's responsibility to return calls, emphasizing the importance of the consultant's follow-up efforts.
  • One participant reflected on their own experience, noting that out of many leads, only a few resulted in meaningful contacts, suggesting that results can be hit or miss.
  • Another user mentioned the potential for brides to have weddings planned far in the future, which may affect their urgency in responding.
  • One participant shared their upcoming expo experience and sought advice on making announcements during a prize giveaway.
  • Another user suggested sending thank you notes to attendees if a list of names is provided, as a way to maintain contact.

Areas of Agreement / Disagreement

Views differ on the effectiveness of bridal expos and the responsibility of follow-up, with some participants agreeing that follow-up is crucial while others highlight the challenges faced in getting responses.

Contextual Notes

Participants shared their personal experiences from various wedding expos, reflecting a range of outcomes and strategies for engagement with potential leads.

Who May Find This Useful

Consultants who have participated in or are considering attending wedding expos may find the shared experiences and insights relevant to their own situations.

P
PChefRenee
Silver Member
Messages
100
I had a table at a local wedding expo a couple of weeks ago. I had a really nice display and greeted everyone that came by (by the end of the day, my face hurt from smiling so much!). Everyone I greeted I gave out the PC wedding tri-fold with my contact information on it. I had a drawing for a free bamboo bowl too. I selected a winner and called her, but received her VM. I left a message but didn't mention that she was a winner because I wanted to tell her myself. I just thanked her for stopping by my booth and asked that she call me at ... because I had some great news to share with her. Do you know she has not called me back?? In fact, all but 3 people I have called, I received their VM and for every one, I left a message and absolutely NO ONE has called me back!! What's up with that? They marked on the DPS that they were interested in X, but don't have the courtesy to return a phone call so I can get them the info they requested. I just don't get it. :confused: This was my first expo, so I don't know if my expectations are too high, or what. Is this normal...do you guys run into this same problem?
 
I heard something great on a training cd once. Imagine that the person you left a vm for is very busy lately. She gets home and has 4 messages on her vm: 1 from her mom, 1 from her best friend, 1 from her sister and 1 from you. Consider who her top priority is... VM doesn't mean anything, you need to try to contact them again.

BTW, let the winner know she won and to call you by a certain date or you will redraw. That may get her to call back.
 
wadesgirl said:
I heard something great on a training cd once. Imagine that the person you left a vm for is very busy lately. She gets home and has 4 messages on her vm: 1 from her mom, 1 from her best friend, 1 from her sister and 1 from you. Consider who her top priority is... VM doesn't mean anything, you need to try to contact them again.

BTW, let the winner know she won and to call you by a certain date or you will redraw. That may get her to call back.[/QUOTE]

Great idea!:)
Click to expand...
 
Two things:
1. Most consultants that I know have had very poor results from bridal expos. I am not surprised to hear of yours.
2. It is not the bride's responsibility to call you back. This is your job; it is your responsibility to follow up with your leads.
 
  • Thread starter
  • #5
good point...plus add in the fact that their wedding may not be for another year or more, I can see why it may not be a priority. I will keep trying. Thanks for the encouragement!p.s. I love the idea about the winner calling by a certain date; that should get a response. Hopefully she will be interested in more than just getting the free bowl.
 
Wow, I have my first expo coming up next week... I am wonder if anyone has some good ideas for a pc announcement for during the prize give away limited to 2-3 sentences....help...lol
 
I had my first booth last June and had 15 people sign up for the "free prize". I called each and every one of them. Only 1 lady called me back at all. I have emailed, called, and sent letters to the rest with no response. After sending them multiple things, I just have noted that on my index cards for that person and moved on. I think sometimes people really don't care when they sign those slips. I have had about 10 great contacts out of 100+ so that really order regularly. It's really hit and miss sometimes! Wedding expos are bad and very expensive. You rarely come even close to making back 10% of your investment... If a booth is over $100, I don't do it unless it is multiple days...
 
Well, at least you handed out info with your name on it. I did several expo's and no luck either. Did the place give you a list of names? If so, mail them a "thank you" note.
 

Frequently Asked Questions

Is it common to receive no callbacks after a wedding expo?

Yes, it is quite common for vendors to experience a lack of callbacks after a wedding expo. Many factors can contribute to this, including the high volume of vendors and couples attending the event, as well as the overwhelming amount of information couples receive.

What can I do to increase my chances of receiving callbacks?

To increase your chances of receiving callbacks, ensure that you have a strong follow-up strategy in place. Collect contact information from interested couples, send personalized follow-up emails, and consider offering a special promotion to encourage them to reach out.

Should I be concerned if I don't receive any callbacks?

While it can be disappointing not to receive callbacks, it is not necessarily a cause for concern. Many couples may take time to make decisions, and it’s important to remain patient. Use this time to evaluate your approach and improve your marketing strategies for future events.

How can I improve my booth to attract more interest?

Improving your booth can significantly impact the level of interest you receive. Consider using eye-catching displays, offering samples or demonstrations, and engaging with attendees in a friendly and approachable manner. Additionally, ensure that your branding is clear and that you have plenty of business cards available.

What should I do if I receive feedback from attendees?

If you receive feedback from attendees, whether positive or negative, take it as an opportunity for growth. Analyze the feedback to identify areas for improvement, and consider implementing changes based on what you learn. This can help you refine your approach for future expos and increase your chances of success.

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