Getting Hosts to Rebook: Tips from a Consultant

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Discussion Overview

This thread explores the challenges and strategies related to getting hosts to rebook parties among Pampered Chef consultants. Participants share their experiences and tactics for encouraging hosts to renew their bookings and discuss common objections they encounter.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares that despite doing well in their business, they struggle with getting hosts to rebook, citing various reasons from hosts for not wanting to hold another show.
  • Another participant mentions they also have difficulty rebooking hosts, acknowledging that while their show average is high, the objections from hosts are valid.
  • One participant discusses their approach of rebooking hosts at the closing of a show, highlighting the benefits of host specials and new products as incentives.
  • Another participant echoes this strategy, noting that about half of their hosts rebook intentionally, while the other half are guided to hold at least a catalog or online party.
  • One participant appreciates the idea of promoting catalog or online parties as options for hosts to qualify for specials, indicating a shift in thinking from only considering cooking shows.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies for rebooking hosts, with no clear consensus on the best approach to overcome the challenges presented.

Contextual Notes

Participants share personal experiences and strategies, reflecting a range of success and challenges in rebooking hosts within their businesses.

Who May Find This Useful

Consultants looking for insights on host rebooking strategies and those experiencing similar challenges may find this discussion relevant.

C
Chef Laurie
Messages
59
I've been a consultant for about 18 months and am doing great with my business. However, one thing I'd like to improve is getting my hosts to rebook to renew their discounts. I feel like if I am doing my job right, they should have had a lot of fun, and they should be excited about rebooking the next year. This far into my business, I am still having to work very hard to fill my calendar. Hardly any of my shows are repeat hosts. What are you all doing to get your hosts excited, and do other people experience the same difficulty?

Here are some of the reasons they give me for not wanting to do another show: they have a lot of stuff already and don't need any more, it's not a good time, they just had a baby (three months ago--hey, I have four kids 4 and under, so please don't tell me you're too busy!), they are PC'd out. Just a few of the many we all hear. What do you say to these people?
 
Laurie, I haven't had good luck rebooking hosts either, so I look forward to what others have to say! My show average is high, so my hostesses really do get a ton of stuff, so their objection is valid!!
 
I always rebook my host at the closing - that doesn't mean I have another party. I remind her that she can get two host specials when she holds her next show within 6 months - and there will be new products! I always mark the host as a booking in case it happens. Then I make sure to follow up with CCC and let her know what the new specials are.
 
cmdtrgd said:
I always rebook my host at the closing - that doesn't mean I have another party. I remind her that she can get two host specials when she holds her next show within 6 months - and there will be new products! I always mark the host as a booking in case it happens. Then I make sure to follow up with CCC and let her know what the new specials are.
Click to expand...

I do exactly this. I'd say about half of my hosts re-book on purpose, the other half I do it for them and they usually hold at least a catalog/online party before their 6 mos is up. :D
 
Smart Laura and Kate... I like the idea of telling them that even a catalog/online party will count and get them the 2 specials! I didn't even think of that, I automatically think rebook cooking show!
 

Frequently Asked Questions

What are some effective ways to encourage hosts to rebook their parties?

To encourage hosts to rebook, emphasize the benefits they received from their previous party, such as free products and fun experiences. Share success stories of other hosts who rebooked and enjoyed even greater rewards. Additionally, offer exclusive incentives for rebooking, such as discounts or special gifts.

How can I maintain a relationship with my hosts after their party?

Stay in touch with your hosts through personalized follow-up messages, thank-you notes, and updates about new products or promotions. Engage with them on social media and invite them to exclusive events or workshops. Building a genuine relationship will make them more likely to consider rebooking.

What should I do if a host is hesitant to rebook?

If a host is hesitant, ask them about their concerns and listen actively. Address any objections they may have, whether it's time constraints or lack of interest. Offer flexible options, such as virtual parties or smaller gatherings, to make it easier for them to participate again.

How can I create a sense of urgency for hosts to rebook?

Creating a sense of urgency can be done by highlighting limited-time offers or exclusive promotions available only for rebooking hosts. Use phrases like "book by the end of the month to receive a special gift" or "limited spots available for our next event" to encourage quick decisions.

What role does follow-up play in getting hosts to rebook?

Follow-up is crucial in maintaining engagement and reminding hosts of the positive experience they had. A timely follow-up can reignite their interest and keep your business top-of-mind. Use follow-up messages to share new product launches, upcoming promotions, or simply to check in and see how they are doing.

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