Effective Email for Engaging Inactive Members | 6-Month Strategy"

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Consultants with The Pampered Chef must submit at least $150 in commissionable sales within a six-month period to maintain their consultant status. Failure to meet this requirement results in losing their status, necessitating a new application and kit purchase to rejoin. Communication with inactive consultants often includes reminders of this policy and encouragement to reactivate their business by reaching out to friends and family for orders. Many consultants emphasize the importance of maintaining personal connections and offering support to help re-engage those who may be struggling. Strategies for reactivation include highlighting the benefits of being a consultant, such as discounts and the flexibility of working hours. Additionally, participation in local events and booths is suggested as a means to increase visibility and sales opportunities. Overall, fostering a supportive network and proactive communication can significantly influence consultants' retention and reactivation rates.
dannyzmom
Gold Member
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9,271
Anyone have an email they send out to their almost-about-to-hit-6-months-of-inactivity people?
 
I do but I can not find it for some reason. It explains how with out $150 in sales submitted for the month of ________ The Pampered Chef would consider them no longer a consultant and that to continue as a consultant they would have to purchase the kit again. Then I encourage them by letting them know some simple ways to get started again and give them my contact info again.

Wish I could find the wording, however.
 
  • Thread starter
  • #3
If you find it can you please please please send it to me? Thanks Honey!!
xoxox
 
Here's what I sent out to someone:

Hi Anita!

I hope this finds you well! I wanted to be sure that you are aware that if you do not submit $150 in commissionable sales by the end of June you will be dropped as a consultant. That would mean that you'd have to submit a new agreement and purchase another kit if you wanted to become a consultant with The Pampered Chef again. Submitting $150 in orders would buy you another 6 months to get things in order to pick up your business without having to make the investment again. If there's something I can do to help you or questions I can answer please let me know.

If you have decided that you want to take a break from your Pampered Chef business or that you have decided to go in another direction altogether I totally understand and I wish you the best. Please keep in touch!

Beth

This consultant is downline in another state. Her recruiter is a long time TL/SC/FD so she handles most things with Anita and while I spoke with her and did training on email and phone many times, I never met her face to face. I make it more personal when it's someone I have more of a relationship with.
 
Here's mine -

Last Chance, You Sure?

I'm sure the Home Office sent you an email, but I wanted to send you another email letting you know that you're about to lose your consultant status! I'd hate for you to lose out, and still think you'd make an awesome consultant. If you submit $150 in orders by XX, you will become active again and start that 6 month clock again.

Ask friends and family if they want to place an order. Our DCB will become exclusive to hosts, so they'd be smart to take advantage and purchase one of their own.

I will respect your space and decision, but had to send one final reminder that this biz is amazing. Feel free to call me if you need anything, or if I can help.
 
Mine sounds like Laura's. I may have not written in down any where.:(
 
I haven't had this situation YET, but 11 of my 14 girls have signed since late Feb, so I really only have 3 who have been around a full 6 months & they all stay active each month.I can only speculate on what I would do in this situation ... but I'm sure it would be something along the lines that Laurie posted. I think I'd probably include (reiterate) the benefits of the consultant discount, the paycheck, choosing when they want to work, etc. And ask if they need suggestions to get that booking ball rolling again.I'm more proactive. Until May, I'd never even had anyone go inactive for 1 month! Then May rolled around & I had 3 inactive ones! Luckily, I have 8 direct recruits, 4 of whom are SC & one of those has one about to promote to TL under her ... so my Director status was not in jeopardy. The first week of June, I sent reminders to each of the three inactive girls that they would need to submit sales before the end of the month to prevent loosing their career sales. 2 of the 3 have already gone green for this month. #3 replied that she's pregnant, having a rough first trimester & unmotivated right now. Her May show bailed, but she did say that she had a June show, so hopefully she'll be back in the game this month too! ;)I have a monthly booth at a local event that I used to do monthly, but around Nov or Dec I gave it to my downline & I don't even work it anymore. The motivated ones are rotating & working it, but it's open to my entire downline. If anyone feels that they are struggling, I ask to see if they want first dibs on hours. The "regulars" know that they have to share if someone else wants a turn. So far, it's the same 6 (of 14) who are sharing & taking turns with that booth and other booths that I find. Those events really help the girls to get their face & name out to strangers! It's made a huge difference in them getting outside their circle.I have no desire to be pushy, but I don't want them to drop out because of lack of support either. 2 of the girls on my team are ex-consultants who were not happy with the results last time and/or the support of their upline. They both seem to be super happy this time around, but each of them got off to a great start! One has over $7,700 in her first 90 days AND a new recruit. The booths really do make a difference to these consultants!!!When I do encounter someone who's changed their mind & is giving up the business, I'll be supportive of what's best for them at that time! Hopefully, if they ever decide to do PC again, they will come back to me vs. looking for a new recruiter. :D
 

Frequently Asked Questions

What is the purpose of an effective email strategy for engaging inactive members?

The purpose of an effective email strategy for engaging inactive members is to rekindle their interest in the brand, products, or services. By sending targeted and personalized emails, you can remind them of the value they once found in your offerings and encourage them to re-engage with your community.

What should be included in the email to capture the attention of inactive members?

To capture the attention of inactive members, the email should include a compelling subject line, personalized greetings, engaging content that highlights new products or promotions, and a clear call-to-action. Additionally, including testimonials or success stories can help reignite interest.

How often should emails be sent to inactive members over the 6-month strategy?

Emails should be sent strategically throughout the 6-month period, ideally at least once a month. This frequency allows you to maintain contact without overwhelming the recipients. You can adjust the frequency based on engagement metrics, increasing communication if members show interest.

What types of content are most effective in re-engaging inactive members?

Content that tends to be most effective includes exclusive offers, sneak peeks of new products, educational content such as recipes or cooking tips, and personalized recommendations based on past purchases. Engaging visuals and interactive elements can also enhance the appeal of the content.

How can success be measured after implementing the email strategy?

Success can be measured through various metrics, including open rates, click-through rates, and conversion rates. Additionally, tracking the number of inactive members who re-engage with the brand or make a purchase after receiving the emails will provide insight into the effectiveness of the strategy.

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