I have been tossing around the idea of using a club card for my customers where, when they spend a certain amount (I was thinking of $200-$250), I would give them a special product. I got the idea from Creative Memories, but that is a company thing, I have to come up with my own. I have a few questions about starting it though: 1) what happenes if past customers complain that their past purchases don't count? 2) what can I give that will make the customer happy AND not be too expensive for me? 3) should I let the customer keep track of the card, or should I? I don't know if I should offer a percentage or dollar amount off their next purchase, or give them a free product. I can't afford to offer 1/2 off their next order - what if someone orders $300?! I want something that will make them WANT to keep buying PC from ME, but a free season's best isn't going to do it. Help!