Customer Orders $41.60 from Cooking Show!

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SUMMARY

A customer from a cooking show placed an order of $41.60 after clicking through a newsletter but subsequently unsubscribed. This incident highlights potential issues with email software, specifically iContact, which does not allow re-subscription once a user opts out. The discussion emphasizes the importance of following up with customers who unsubscribe, as many do so mistakenly or due to misunderstandings. Effective communication can lead to retaining customers who initially intended to unsubscribe.

PREREQUISITES
  • Email marketing fundamentals
  • Understanding of iContact email software
  • Customer relationship management (CRM) techniques
  • Basic sales funnel concepts
NEXT STEPS
  • Research best practices for email follow-up strategies
  • Learn about iContact's features and limitations regarding unsubscribes
  • Explore customer retention techniques in email marketing
  • Investigate effective communication methods for customer feedback
USEFUL FOR

Email marketers, small business owners, customer service representatives, and anyone involved in customer retention strategies will benefit from this discussion.

Sheila
Sheila
Gold Member
Messages
5,350
A customer from a cooking show opened my newsletter, clicked on my web page, ordered $41.60 in comm. sales, then unsubscribed from my newsletter! LOL How weird is THAT? Hopefully she bookmarked my web page & figured she didn't need the newsletter to find my sight again??? I guess if she looses me, she could always ask her friend who's show she just attended last month! :rolleyes:
 
I had a sign-up sheet at a Fall Fest last month, and someone who signed up on there, unsubscribed on the first newsletter I sent after the event.
 
I'm beginning to think it is email software and how the people have it set up to handle what the email considers "spam". I had some of my very best customers "unsubscribe".
 
Sheila said:
A customer from a cooking show opened my newsletter, clicked on my web page, ordered $41.60 in comm. sales, then unsubscribed from my newsletter! LOL How weird is THAT? Hopefully she bookmarked my web page & figured she didn't need the newsletter to find my sight again??? I guess if she looses me, she could always ask her friend who's show she just attended last month! :rolleyes:
Click to expand...

It's worth it to call her. I've had many customers mistakenly unsubscribe or their Helpful Hubbies "cleared" their box and unsubscribed them. I would call her just to check.
 
I called or e-mailed a customer who unsuscribed and explained to her that I would have no hesitation of taking her off my list because I certainly did not want to become a pest, but was wondering if she still wanted me to contact her in any way. She contacted me immediately and said that no, she still wanted to be on my list and mis-understood.
 
When I receive an unsubscribe notice I send a return email letting them know that they've been removed and asking them to keep me in mind if they have any questions or needs in the future. About half the time they email me asking to remain on the list.
 
  • Thread starter
  • #7
It was 2 months ago now & when using iContact, when they click the Do Not Contact option, it's non-reversible. I can't add her back to the list unless she gives me a new e-mail address all together. iContact warns them that they can't re-subscribe later, so I'm sure that she meant to do it.

I received this e-mail out of the blue on Jan 2nd:

Hi Sheila,
I got a catalog from you at Schilling in November and am just getting around to unpacking it! I have to be honest, I very rarely order from Pampered Chef, so I am really not interested in getting emails, hosting or being invited to the parties, but I will definitely look you up when I need something if that's ok. Thank you!

~ L​

I looked and she had actually filled out a contact form at my booth! The only people who fill out contact forms at my booths are the ones who I ask if they want to be on my newsletter & they say yes! LOL I don't do drawings. I e-mailed back to clarify that she wanted to be removed from the newsletter, as it's a non-reversible decision & she confirmed. The next morning I received a notification from PC that she had placed an online order which then made her whole e-mail contact make more sense! LOL
 

Frequently Asked Questions

What does it mean when a customer orders $41.60 from a cooking show?

When a customer places an order of $41.60 from a cooking show, it indicates that they have selected products totaling that amount during the event. This could include various kitchen tools, cookware, or ingredients showcased during the show.

How does the cooking show impact the order total?

The cooking show provides an interactive platform where customers can see products in action, ask questions, and receive recommendations. This engagement often leads to increased sales, as customers are more likely to purchase items they have seen demonstrated and are excited about.

Are there any special promotions or discounts for orders from cooking shows?

Yes, Pampered Chef often offers special promotions or discounts for orders placed during cooking shows. These can include host rewards, discounts on certain products, or exclusive items available only during the event.

How can I track the status of a $41.60 order from a cooking show?

To track the status of an order, customers can log into their Pampered Chef account or contact their consultant directly. They will be able to provide updates on shipping, delivery times, and any other relevant information regarding the order.

What should I do if I have questions about my order from the cooking show?

If you have questions about your order, the best course of action is to reach out to the consultant who hosted the cooking show. They can assist with any inquiries regarding product details, shipping, or potential issues with the order.

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