Craft Show Display: Mini or Full-Size Catalogs?

Click For Summary

Discussion Overview

The thread discusses the options for displaying catalogs at a craft show, focusing on whether to use mini or full-size catalogs. Participants share their experiences and thoughts on the effectiveness of each type in generating orders and engaging potential customers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses concern about limited space for their display and is unsure whether to use mini or full-size catalogs.
  • Another participant mentions that full-size catalogs are too costly without the ability to collect contact information for follow-ups, suggesting that mini catalogs are a better option.
  • Several users suggest using stands for full-size catalogs and providing clear contact information and ordering options to encourage engagement.
  • One participant shares the idea of using older season catalogs to attract interest and suggests offering discounts with deadlines to motivate orders.
  • Another participant echoes the use of old catalogs or mini catalogs with notes directing customers to the website for the full catalog, highlighting a strategy of offering a catalog with larger orders.

Areas of Agreement / Disagreement

Views differ on the use of mini versus full-size catalogs, with some participants favoring mini catalogs due to cost and follow-up concerns, while others suggest that full-size catalogs could be beneficial if displayed properly.

Contextual Notes

The discussion reflects personal experiences and strategies for maximizing engagement at craft shows, particularly in relation to limited display space and the types of catalogs used.

Who May Find This Useful

Consultants looking for insights on effective display strategies at craft shows may find the shared experiences and ideas helpful.

twopamperedchefs
twopamperedchefs
Messages
85
Hi all!

I posted the other day about my TV tray display I'll be putting up at my local Curves for their craft show. Because I am so limited in my space (A TV tray is small, people....SMALL!!! Ugh!), I'm debating what to take and leave. Displays will stay up for 3 days, and I won't be there with the display, sooo....

Do I take mini catalogs OR...would it be worth it to put out full-size catalogs in hopes that I get more orders?
 
mini-catalogs- The full-size cost too much, without being able to get contact info from them to follow up. I do not give out a full-size (or mini for that matter) without receiving info from them so I can follow up- You might as well set fire to the catalog.
 
You could use a stand for your large catalogs (acrylic from an office store) and perhaps some under the table if the staff would kindly refill your display? Along with your normal identifying info on the catalog, you could put a label on the front stating that people can call you directly or that it is very easy to place an order on line, or that you'd be happy to offer a show so they can see more items in person! Can you create posters to "hang" from the tray? Maybe offer 10% off any orders, or a free party where you'll bring all the ingredients?? Just some ideas.
 
If you have older season catalogs, you could use those to get them interested. If you do a percentage off, give a deadline.
 
Use old catalogs if you have them. Otherwise, use minis with a note on them that people can go to your website to view the full catalog. Or that you'll send them one with their order of $50 or more ;).
 
  • Thread starter
  • #6
chefann said:
Use old catalogs if you have them. Otherwise, use minis with a note on them that people can go to your website to view the full catalog. Or that you'll send them one with their order of $50 or more ;).
Click to expand...

I like this $50 or more idea! :)

Thanks, everyone, for the ideas! I think giving a bonus for shows booked is DEFINITELY something I should do! I have old catalogs, too, and I may end up getting rid of those.
 

Frequently Asked Questions

What are the benefits of using mini catalogs at craft shows?

Mini catalogs are portable and easy to handle, making them ideal for craft shows where space is limited. They allow potential customers to quickly browse through products without feeling overwhelmed. Additionally, mini catalogs can be more cost-effective to print and distribute, encouraging more attendees to take one home.

When should I consider using full-size catalogs instead of mini catalogs?

Full-size catalogs are beneficial when you want to provide a comprehensive view of your product offerings. They are ideal for customers who are serious about making a purchase and want to see detailed descriptions and images. If your display has enough space and you anticipate a more engaged audience, full-size catalogs can enhance the shopping experience.

How many catalogs should I bring to a craft show?

It's generally a good idea to bring a mix of both mini and full-size catalogs to cater to different customer preferences. A good rule of thumb is to have at least 10-20 mini catalogs for every full-size catalog, depending on the size of the event and your expected foot traffic. Always prepare for more attendees than you anticipate.

Can I use digital catalogs instead of printed ones at craft shows?

Yes, digital catalogs can be an effective alternative, especially if you have access to tablets or smartphones. They allow for easy updates and can be more environmentally friendly. However, ensure that you have a reliable internet connection and consider the audience's comfort level with technology. Having printed options available can cater to those who prefer physical copies.

How can I encourage customers to take home a catalog?

To encourage customers to take home a catalog, consider offering a small incentive, such as a discount on their next purchase or a raffle entry for a prize. Make sure to highlight the benefits of the products featured in the catalog and engage with customers by discussing how the products can meet their needs. A personal touch can make them more likely to take a catalog with them.

You must log in or register to reply here.

Similar Pampered Chef Threads

How should I display a donated door prize for a fundraiser craft show?
  • Symara
    • Pampered Chef Booths
Replies
9
Views
2K
DebbieJ
Boost Your Business at Fairs: Maximize Exposure with a Winning Booth Strategy"
  • MimiJulie
    • Pampered Chef Booths
Replies
4
Views
3K
chefloretta
Maximizing Your Craft Fair Space with a TV Tray Table - Tips and Tricks
  • twopamperedchefs
    • Pampered Chef Booths
Replies
6
Views
3K
linojackie
Using Outdated Mini Catalogs for Sponsor Table
  • mspibb
    • Bookings, Sales, Shows, Booths etc
Replies
4
Views
5K
Wildfire
How Can I Make My Craft Fair Table Display Stand Out?
  • heat123
    • Pampered Chef Booths
Replies
6
Views
3K
lkspeir
Maximizing Your Health Fair: Mini Catalogs + Bookings
  • ChefDella
    • Pampered Chef Booths
Replies
7
Views
2K
heather223
List for Craft Fair Saturday - Set up Tomorrow
  • janetupnorth
    • Pampered Chef Booths
Replies
20
Views
2K
cewcooks
Preparing for a Vendor/Craft Show: What to Send?
  • jbdowd0798
    • Pampered Chef Booths
Replies
14
Views
2K
jbdowd0798
Needing Spring Mini Catalogs! Help!
  • PC Angel
    • Products and Tips
Replies
4
Views
3K
PC Angel
Craft, Antique, and Flea Show Success: Our First Booth Experience
  • PamperedChefDude
    • Pampered Chef Booths
Replies
5
Views
2K
smilesarepriceless
Back
Top