Coaching Catalog Shows for Out-of-Town Friends and Family | Tips & Tricks

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SUMMARY

The discussion focuses on strategies for effectively coaching catalog shows for friends and family who live out of town. The user shares experiences with four catalog shows, highlighting challenges with engagement, particularly with a sister who is disinterested and friends who are hard to reach. Key strategies include maintaining personal connections during calls, being honest about intentions, and asking for feedback on coaching techniques. The importance of rekindling relationships while subtly promoting the Pampered Chef business is emphasized.

PREREQUISITES
  • Understanding of catalog shows and direct sales techniques
  • Familiarity with Pampered Chef products and business model
  • Basic communication skills for effective relationship building
  • Experience with email marketing and follow-up strategies
NEXT STEPS
  • Research effective host coaching techniques for catalog parties
  • Learn about relationship marketing strategies in direct sales
  • Explore email marketing tools for follow-up communication
  • Investigate ways to engage distant customers in home party businesses
USEFUL FOR

This discussion is beneficial for direct sales consultants, especially those involved with Pampered Chef, as well as anyone looking to improve their skills in coaching catalog shows and maintaining customer relationships.

j.phetty
j.phetty
Messages
11
I am in SS1 and have four catalog shows going on: my sister, my mother-in-law-to-be (who doesn't know that she is ;)), and two of my best friends from college. All but the MIL live out of town.

My sister has pretty much told me she's blowing it off until she graduates in May, at which point there will be no people in her town to show catalogs to! I have tried to convince her otherwise but she...well she's a Taurus.

The other three I don't want to pester because I don't get to talk to them that much anyway and don't want my few phone calls to them to be all about Pampered Chef. I just don't want to be one of those people that drives everyone crazy talking nonstop about their home party biz, KWIM?

Do you folks have any helpful hints for coaching a catalog party a friend is supposedly doing but not terribly interested in?
 
Send emails, with flyers... not too often but occassionally.

CALL anyway! Just don't dive into PC talk... give plenty of personal talk, and be glad that you are 'rekindling' the relationship, and let them know you are glad that you are talking more with them. Be honest! Saying " I am just really bad at keeping up with people, so I'm glad we are doing this PC show together! We'll have to keep in touch more!! ... and then really try to stay in touch after the show closes.

I have two cousins that live far away... both were interested in a catalog... and possibly a catalog show --- LAST JULY after I got back from conference... we had a mini family reunion and they asked for a catalog, one really wanted some things, and the other said she and her friends hadn't seen PC in a while and that she could pass a catalog around.
Well, I never call them just to chat! So I haven't pushed them to do the catalog show or order something. I have emailed the one cousin who wanted to order, just to let her know what the GS were, and she is on my email list.

But I know what you mean... I don't want to call them either because it looks like I'm only interested in them ordering or having a catalog show! So I just let it go... and that was almost 9 months ago!
 
Ask them if you can practice your host coaching on them. Tell them you will be calling them 3 times for their catalogue shows and you want them to listen to what you will be telling future hosts. That way they won't feel like you are being to pushy or anything. Ask them when you are done with the call what they thought about what you said and if they have any suggestions on how you can improve the host coaching call.
 

Frequently Asked Questions

What is a coaching catalog show?

A coaching catalog show is a virtual or in-person event where a Pampered Chef consultant guides friends and family through the catalog, showcasing products and sharing recipes. It allows out-of-town participants to engage with the brand and place orders without needing to attend a physical party.

How can I effectively promote a coaching catalog show to out-of-town friends and family?

To promote a coaching catalog show, utilize social media platforms, email newsletters, and personal messages. Create an event page with details about the show, including date, time, and how to participate. Share enticing product highlights and exclusive offers to generate interest.

What tools can I use to host a successful coaching catalog show?

Consider using video conferencing tools like Zoom or Facebook Live for real-time interaction. Additionally, create a digital catalog or slideshow to visually showcase products. Utilize social media groups or event pages to keep participants engaged and informed throughout the show.

How can I keep participants engaged during a coaching catalog show?

Engagement can be maintained by incorporating interactive elements such as polls, Q&A sessions, and live demonstrations of products. Encourage participants to share their thoughts and experiences with the products, and consider offering incentives like giveaways or discounts for participation.

What are some tips for following up after a coaching catalog show?

After the show, send personalized thank-you messages to participants, along with a summary of the products showcased. Provide a link to the catalog for easy ordering and remind them of any limited-time offers. Additionally, ask for feedback to improve future shows and maintain ongoing communication.

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