Can Catalog Club Shows Really Boost Sales?

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Discussion Overview

This thread explores participants' experiences and thoughts on the effectiveness of catalog shows in boosting sales for Pampered Chef consultants. Various strategies and personal anecdotes are shared regarding hosting and coaching techniques, as well as incentives for hosts.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant notes that their average sales for catalog shows are around $200, while others report higher sales, with some reaching $350-$400.
  • Another participant shares their experience of offering incentives for hosts, which they believe motivates them to achieve higher sales, citing a show that reached over $800.
  • One participant emphasizes the importance of host coaching, stating that in-person coaching leads to better sales outcomes compared to phone coaching.
  • Several users mention that longer show durations tend to result in higher sales, with one participant observing that their catalog shows often stay open longer than home shows.
  • Another participant discusses using a tic-tac-toe game as a motivational tool for hosts, indicating they are experimenting with this approach to improve sales.
  • One participant expresses frustration about the restrictions on earning specific incentives for catalog shows compared to cooking shows, highlighting the confusion in promotional materials.
  • Another participant shares a success story of a catalog club show that generated $1,390 with minimal effort on their part, attributing the success to the host's organization.

Areas of Agreement / Disagreement

Views differ on the effectiveness of catalog shows, with some participants reporting success while others express challenges. No clear consensus emerges regarding the best practices for maximizing sales through catalog shows.

Contextual Notes

Participants share a variety of personal experiences and strategies related to catalog shows, reflecting a range of outcomes and methods used in their approaches.

Who May Find This Useful

Consultants interested in exploring different strategies for catalog shows and those looking for insights from peers on hosting techniques and incentives.

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Good evening! Does anyone have any success with Catalog show sales? They are nice to do since you don't have to leave the comfort of your home, but my sales are usually avg $200.

Any suggestions?
 
add an accentive...i would add some kind of accentive for doing a catalog show...maybe if there show reaches 300...i would add like an extra 10.00 in free product or something....most of my catalog shows run about 350-400 now. When you give something to the hosts for doings such a good job it just makes thems want to do so much more...the first show i done this with a gave a mini chillzanne bowl away...and not that that had anything to do with it but the host had over 800 in sales...and she was so excited she dediced to have a kitchen show to boost her up to a thousand dollar show....
 
my biggest thing with catalog shows is that when you host coach them like they are kitchen shows (with that much excitement), you'll get a better show.. at least in my experience. i've done catalog shows where i host coached them (over the phone), but they only turned out to be just $150 or $200.. but the catalog shows that I have done and host coached REALLY strong & IN PERSON.. those ended up being $500-$600 shows for me. I pump up the host benefits program.. and I do NOT mention the $15 less they get for doing the catalog vs home show. I do give them a show planner, but I circle the catalog show host benefits for them.. they see their benefits as a catalog show host, but also can see that if they hosted a home show, they'd get a little more. but if they have told me they didn't want to do a home show, and are excited about doing a catalog show, then i get UBER excited for them! a show is a show! my 2 highest shows so far have been catalog shows.
 
I've only had 3 so far and the rest have been cooking shows. Two $300 and one $400 catalog shows. I just stick a note in with their info and tell them that catalog shows are usually a little smaller than kitchen shows, so the free product might not be as high. Not sure if that just makes them more determined or what. I'm always surprised when I call and they tell me how they are doing. I've got 4 people doing a catalog show right now. I hope they are as good!
 
oh, another thing. my catalog shows end up staying open longer than my home shows. it just ends up being that way (with mailing of payments, etc.) and i think that was the difference between my high and low shows as well. my low shows were on a slight time restriction (like 5 days), and my higher shows had like 8-10 days.
 
Really? I've never given a time restriction. Must be why mine are higher. The one I have next month, I did offer her a little extra in free product if she turns it in before the 15th. I really want those HWC mugs!!!
 
I am trying the tic tac doe sheet to see if it improves the sales and motivation. I am attaching a copy of the flyer.
 

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I like...the game idea with tic tac toe. I have started putting an incentive in my letter to the Catalog Hosts, if they have over a $400 in total I'll give them the NEW Outdoor Party Plate. We'll see! Thanks for all the input!
 
the HCW cupsThe HWC Host only cups that we can earn are only available to COOKING SHOW held and Submitted from March 1st - 15th. So a Catalog Show would not count. just thought I would point that out! It really sucks but oh well!
 
No...I checked the flyer...the large print says hold and submit 2 cooking shows, but down at the bottom it says all cooking shows, catalog shows, fundraisers, pampered bride shows held and submitted count toward this incentive.
 
Good point!!! didn't catch the small print I was going off the large one at the top!!!
 
It is very misleading. But I guess it just means shows in general, not a specific type. I am glad. I only have 1 show booked in March, but should be able to gather enough orders to get a catalog show in by the deadline.
 
I just had a successful catalog showI have a host who ran a 10 week catalog club show and it was a $1.390 show! Wow I am so happy and I hardly had to do a thing. I did weekly calls to keep in touch but pretty much she had everything together!!
~Stacy~ :)
 

Frequently Asked Questions

Can Catalog Club Shows Really Boost Sales?

Yes, Catalog Club Shows can significantly boost sales by providing a platform for consultants to showcase products to a wider audience. They allow customers to browse at their convenience, leading to increased orders and potential new customers.

How do Catalog Club Shows work?

Catalog Club Shows typically involve a group of customers who receive catalogs and order forms. They can place orders over a set period, and the consultant collects these orders to submit as a single show, often offering incentives for participants.

What are the benefits of hosting a Catalog Club Show?

Hosting a Catalog Club Show offers several benefits, including increased sales volume, the ability to reach customers who may not attend traditional parties, and the opportunity to build relationships with customers through consistent engagement.

Are there any downsides to Catalog Club Shows?

While Catalog Club Shows can be effective, they may not generate the same level of excitement and interaction as in-person parties. Additionally, some customers may prefer the personal touch of a live demonstration, which can be lost in a catalog format.

How can I maximize sales during a Catalog Club Show?

To maximize sales, promote the show through social media, email, and personal invitations. Offer exclusive deals or incentives for orders placed during the show, and follow up with participants to encourage additional orders or bookings for future shows.

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