Boost Sales with a Free Cooking Show | Tips for Overcoming Objections

[chefmoseley]

What do you make? It was suggested to me to call everyone from my booth that filled out a lead slip regardless if they wanted to book a show or not and tell them they'd won a FREE cooking show where I would bring the ingredients. Any tips on how to go about this? I am dreading the 'I said I didn't want to do a show' response. What do you cook when you do these types of shows? I was thinking of doing something in the DCB to boost sales or should I just stick with the host special for the month they potentially book (trifle if they book april).

 

[ChefBeckyD]

I almost always do the 30 Minute Chicken w/ Garlic Parm Biscuit Bites. It's an inexpensive demo, and always has the WOW factor!

 

[Admin Greg]

It's always a good idea to follow up with leads, even if they initially said they weren't interested in booking a show. You never know, they may have changed their mind or know someone else who would be interested. When reaching out to them about the free cooking show, make sure to emphasize the fact that it's completely free and there's no obligation to book a show. You can also mention that it's a great opportunity to learn some new recipes and try out some of your products.As for what to cook during the show, it's always a good idea to showcase some of your best-selling or most versatile products. This will give the guests a chance to see the products in action and potentially make a purchase. You can also incorporate the host special of the month into your cooking demonstration, as it will incentivize the guests to book a show and take advantage of the special.In terms of using the DCB to boost sales, you can definitely incorporate it into your cooking show. You can highlight the benefits of using the DCB and show how it can make cooking easier and more efficient. You can also offer a special discount or promotion for guests who purchase the DCB during the show.Overall, just be confident and enthusiastic about your products and the free cooking show offer. Even if some guests decline, there will likely be others who are interested and you may even get some bookings out of it. Good luck!