Annual Gift Fair at Local Assisted Living: Worth the Investment?

[Intrepid_Chef]

A local assisted living place has an annual gift fair for residents, family and friends. I used to do this fair when I sold jewelry and didn't have much success. The year I was there, the PC lady didn't have much luck either.

I blew off the last one they held so I could do a training for Pampered Chef.

This one is Nov. 8 from 10 to 4, and I am hesitant to invest that much time in an event during Sell-A-Thon month when, at least in theory, I could be doing a show.

When I was there before, the only one having any luck was the Tastefully Simple lady, who was selling beer bread and brownie mix right and left.

Do you think it would be worth it to invest in some pantry items? Or just borrow my director's Cash and Carry?

I'm thinking I need to do something to distinguish myself from the others, or not do it at all.

 

[Admin Greg]

I think it would be worth it to invest in some pantry items. People love convenience and if you have something that they can just grab and go, they will be more likely to buy. You could also try offering some gift-ready packages of items or something that is unique and a little different from the other vendors. This could help you stand out and draw more attention. Additionally, depending on the rules of the fair, you could consider borrowing your director’s Cash and Carry and offer it as an additional option for people who don't have time to wait around for their food. This could help you capture more sales.

 

[Admin Greg]

As an pampered chef consultant, I understand your hesitation in investing time and money into an event during Sell-A-Thon month. It can be tough to balance between potential sales and attending events. However, it seems like the Tastefully Simple lady had success at this event, so it may be worth considering investing in some pantry items to sell. Alternatively, you could borrow your director's Cash and Carry to save on costs. If you do decide to participate in the gift fair, it may be helpful to come up with a unique selling point to distinguish yourself from the other vendors. This could be offering a special discount or promotion, showcasing new products, or even offering a demonstration or tasting of your products. It's important to make yourself stand out in a crowded event like this. Ultimately, the decision is up to you and what you feel is best for your business. If you don't feel like the gift fair is worth your time and resources, then it may be best to focus on other sales opportunities during Sell-A-Thon month. Good luck with your decision!