Affordable Quality Labels Ss 2012

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SUMMARY

The discussion centers on the use of Affordable Quality labels for product catalogs, specifically for the Spring/Summer 2012 collection. The labels categorize products based on price ranges, showing that 32% of products are priced at $10 or less, while only 9% exceed $50. Participants noted that these labels effectively counter the perception that quality products must be expensive, leading to a decrease in negative comments about pricing. The labels are updated seasonally to reflect current offerings, ensuring relevance and clarity for consultants and customers alike.

PREREQUISITES
  • Understanding of product categorization and pricing strategies
  • Familiarity with marketing materials and their impact on consumer perception
  • Knowledge of seasonal product updates and their importance in retail
  • Experience with customer feedback and its influence on sales tactics
NEXT STEPS
  • Research effective pricing strategies in retail marketing
  • Explore consumer psychology related to pricing perceptions
  • Learn about seasonal marketing techniques and catalog updates
  • Investigate methods for gathering and utilizing customer feedback
USEFUL FOR

Retail marketers, product consultants, and anyone involved in pricing strategy and consumer engagement will benefit from this discussion, particularly those working with product catalogs and promotional materials.

lt1jane
lt1jane
Gold Member
Messages
1,334
As requested, here are the Affordable Qualty Stickers that I put on the front of all my catalogs

Affordable Quality
Products $10 or less - 32%
Products $20 or less - 69% ($10.01-$20 – 37%)
Products $30 or less - 81% ($20.01-$30 - 12% )
Products $50 or less - 91% ($30.01-$50 - 10%)
Products over $50 - 9%

156 Products $10 or less - 32%
335 Products $20 or less - 69% (179 $10.01-$20 – 37%)
394 Products $30 or less - 81% (59 $20.01-$30 - 12% )
445 Products $50 or less - 91% (51 $30.01-$50 - 10%)
43 Products over $50 - 9% (43 50.01+)
488 Products total
 
Last edited:
Do you have a .doc for the second one? I only get the first set. Also, do guests comment on those labels?
 
Thank you for the breakdown!
 
  • Thread starter
  • #4
The second set of numbers is more FYI for us consultants. If you want, you can adapt the stickers I made with that info. I think it's just too much information for guests. They are satisfied with the first set of numbers.

I don't get comments on the labels themselves, but they have contributed to a lack of "PC is too expensive" comments. I never hear that any more at parties. Everyone knows that PC is quality, but there is a perception that everything must be expensive in order to be a high quality item. These labels help to dispel that myth.
 
Ok - thanks. I am anxious to try them and see what kind of comments I get - or don't get :)
 
Just curious...is this the numbers for the current catalog? Or the new Spring/Summer catalog? Thanks!
 
Sorry, I just noticed the header says "SS 2012." I have a bad habit of not reading headers.
 
  • Thread starter
  • #8
FW 2011 labels are here: http://www.chefsuccess.com/attachme...ality-stickers-affordable-quality-fw-2011.doc

Because I update these labels every season and three tri-fold brochures, I always put the season in the topic header so people will know if they are looking at current updates or old ones.

You're not alone about not reading headers, a lot of people don't look at dates and will comment on threads that are years old...
 
What a great idea!! I often hear the "too expensive" comment...usually from those who do not even look in the catalog! Thanks!
 
Where do you place the catalogs?
And just my opinion...I'm SO sick of hearing, "PC is too expensive."
 
Chozengirl said:
Where do you place the catalogs?
And just my opinion...I'm SO sick of hearing, "PC is too expensive."
Click to expand...

I often counter that comment with "I can't afford to buy cheap."
 
  • Thread starter
  • #12
I put them on the front cover. Ususally the lower right hand corner.
 

Frequently Asked Questions

What are Affordable Quality Labels Ss 2012?

Affordable Quality Labels Ss 2012 refers to a specific line of labels that are designed to be cost-effective while maintaining high quality. These labels are often used for various applications, including product labeling, organization, and branding purposes.

Where can I purchase Affordable Quality Labels Ss 2012?

You can purchase Affordable Quality Labels Ss 2012 from various online retailers, office supply stores, or directly from manufacturers that specialize in labeling products. It's advisable to compare prices and quality before making a purchase.

What materials are used in Affordable Quality Labels Ss 2012?

Affordable Quality Labels Ss 2012 are typically made from durable materials such as paper or synthetic materials that are designed to withstand various conditions. The choice of material often depends on the intended use of the labels.

Are Affordable Quality Labels Ss 2012 customizable?

Yes, many suppliers offer customizable options for Affordable Quality Labels Ss 2012. You can often choose the size, shape, color, and even add your own text or graphics to create labels that suit your specific needs.

What are the common uses for Affordable Quality Labels Ss 2012?

Common uses for Affordable Quality Labels Ss 2012 include product labeling for retail items, organization labels for home or office use, shipping labels, and promotional labels for marketing purposes. Their versatility makes them suitable for a wide range of applications.

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