What's the Best Way to Announce New Products and Retired Products?

Click For Summary

Discussion Overview

This thread explores various strategies for announcing new and retired products within the Pampered Chef community. Participants share their personal experiences and preferences regarding timing and methods for communication with customers and hosts.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, plans to create excitement with an Open House or Mystery Show but is unsure about when to share details with customers.
  • Another participant prefers to wait until their August shows to build anticipation for the new catalog, finding success with the mystery host format in the past.
  • One participant mentions sending out a flyer about retired products while keeping new product details under wraps until a later date.
  • Several users express caution about promoting products that may soon be upgraded, emphasizing the importance of managing customer expectations.
  • Another participant shares their approach of teasing new products to generate interest and gather contact information for future events.
  • One participant suggests using a playful method, like labeling catalogs as "TOP Secret," to intrigue customers without revealing new product details.
  • One participant, who recently started, inquires about the process for receiving information on retired products and new catalogs.
  • A participant provides clarification on catalog availability and the distribution of retired product lists, sharing insights from their experience.

Areas of Agreement / Disagreement

Views differ on the timing and method of announcing new products, with some participants advocating for secrecy until shows, while others share their strategies for gradual reveals. No clear consensus emerges on the best approach.

Contextual Notes

Participants share a range of experiences and strategies, reflecting their individual approaches to customer engagement and product announcements within the context of their consulting practices.

Who May Find This Useful

Consultants looking for diverse perspectives on product announcement strategies may find this discussion informative.

P
PamperedChefDebi
Silver Member
Messages
1,176
I want to announce all the new info with a BOOM! I plan to have an Open House or Mystery Show next month, but do I not tell anyone anything until then? Or only my Aug hosts? What have you all found to be the most effective and fun?
 
I don't like to spill the beans to early, especially if my August isn't fully booked yet. I like to wait until my Aug shows, then create the excitement of the new catalog...to get those Sept & beyond bookings. The mystery host has worked well for me in the past. If I do that in Aug, I only show a few of the new things, then say at THEIR show, I will have the rest of the new items.
 
retiring productsi'm not telling people about the new products but i am sending a flyer about the retired ones as well as mentioning it in my newsletter.
 
One thing I try to keep in mind is that I don't want to Rave about something I know will be upgraded. I just don't want someone to buy something; especially if it cost a little more or has huge upgrades and then find out in month that there is a new one. I just don't want them getting mad at me and asking why I didn't tell them.

I do tell them about all the discontinued stuff that won’t be coming back and I try to hype them up a bit. I also mentioned that I will have a preview show to see some of the new stuff and to book a show for Sept if they want to see even more!!
 
I just sent out my August newsletter and all I included in it was the retiring products and metioned that the new catalog was coming. My september newsletter I will announced the new products and see what happens. But if I can get the sample packs in before the middle of August then I will do a sneak a peek show and invite all my past hosts and customers.
 
I've been successfully using the line "We are coming out with so many amazing prroducts, but I'm not going to tell you what they are!" It gets people intreagued, I can get their info to invite them to my Mystery Host show, and they laugh at it!
 
don't tell them the new products make them book sept-dec shows instead

even if you have to put a piece of masking tape on the front of a new catalog and put "TOP Secret" and then tape the catalog - so they know that it exsists, but they shouldn't open it.

:)
 
rayday said:
One thing I try to keep in mind is that I don't want to Rave about something I know will be upgraded. I just don't want someone to buy something; especially if it cost a little more or has huge upgrades and then find out in month that there is a new one. I just don't want them getting mad at me and asking why I didn't tell them.

I do tell them about all the discontinued stuff that won’t be coming back and I try to hype them up a bit. I also mentioned that I will have a preview show to see some of the new stuff and to book a show for Sept if they want to see even more!!
Click to expand...

Do we know what ones they are just restyling? I know the cheese grater is one. One thing I always wonder is if they'll bring things back in a season or two, and will it be better? Like the Chillzanne. What if they bring it back next spring or come out with something better, will everyone be upset that they felt pressured into getting it because they're being retired now? I know we can't predict the future, so what wording does everyone use when they discuss this with customers?
 
Okay I just started in April. I have like a zillion questions about the new stuff. Will we get a list of retired products or will it post on CC? We get new catologs in September, do we order this or are shipped automatically?
 
You'll get 25 new catalogs in your changeover box. Both S/S and F/W catalogs will be available from tomorrow through mid-August. After that, any orders will be filled with F/W catalogs. The list of retired products is in the Special Edition newsletter, which has, in the past, shipped in the changeover box. It will be posted online on Aug. 1.
 

Frequently Asked Questions

What is the best way to announce new products in Pampered Chef?

The best way to announce new products is through a multi-channel approach. Utilize your social media platforms, email newsletters, and in-person gatherings to create excitement. Share high-quality images, engaging descriptions, and personal testimonials to highlight the benefits of the new products. Consider hosting a launch party or virtual event to showcase the products live.

How can I effectively communicate which products are being retired?

To effectively communicate retired products, send out a dedicated email to your customer list, highlighting the items that will no longer be available. Use social media to create urgency by posting about the limited time left to purchase these items. Additionally, consider creating a countdown or reminder posts leading up to the retirement date to encourage last-minute purchases.

Should I use social media to announce new and retired products?

Absolutely! Social media is a powerful tool for reaching a wide audience. Create engaging posts that include eye-catching visuals and clear messaging about new and retired products. Use stories, reels, or live videos to create buzz and interact with your audience, answering any questions they may have about the products.

What type of content should I include when announcing new products?

When announcing new products, include a mix of content such as high-quality images, product demonstrations, and recipe ideas using the new items. Share personal experiences and benefits of the products, and consider including customer testimonials or reviews. Engaging content like polls or questions can also encourage interaction and excitement.

How often should I announce new and retired products?

New products should be announced promptly upon their release, ideally with a dedicated campaign that lasts a few weeks to maintain interest. For retired products, timely announcements are crucial—typically, a few weeks before the retirement date is ideal. Regular updates ensure your customers are informed and can make purchasing decisions before products are gone.

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