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The discussion centers on strategies for booking events in July and August following a conference. Participants emphasize the importance of offering bookings while maintaining excitement for upcoming products revealed in the fall. The consensus suggests that hosts for July and August should be assured they will benefit from the new product reveals in September and beyond, ensuring they feel included in the promotional activities. This approach helps maintain engagement and encourages bookings during the summer months.
PREREQUISITESEvent planners, marketing professionals, and anyone involved in booking and promoting events, particularly in the context of leveraging conference momentum for summer bookings.
After a conference, it's essential to follow up promptly. Use a friendly and personalized approach. Start by thanking them for visiting your booth or attending your session. Mention something specific about your conversation to jog their memory. Then, invite them to a cooking show or offer a special promotion for the summer months to encourage bookings.
To create urgency, highlight limited-time offers or exclusive summer promotions. For example, you could say, "Book a party this month and receive an extra 10% off your order!" Additionally, emphasize the benefits of hosting during the summer, such as gathering friends and family for a fun, relaxed cooking experience while enjoying seasonal recipes.
Make your script engaging by incorporating questions that encourage dialogue. Ask about their favorite summer recipes or cooking experiences. Use storytelling to share a success story from a past host, showcasing the fun and benefits of hosting a Pampered Chef party. This personal touch can help build a connection and make them more interested in booking.
When faced with objections, listen actively and empathize with their concerns. Common objections might include scheduling conflicts or lack of interest from friends. Respond by offering flexible dates or suggesting a virtual party option. Reassure them that hosting can be a low-pressure, enjoyable experience, and remind them of the benefits they’ll receive as a host.
After your initial contact, use a multi-channel follow-up strategy. Send a thank-you email or message summarizing your conversation and confirming the details of their booking. Follow up with a phone call a few days later to answer any questions and provide additional information. Consider sending a reminder a week before the event to keep it fresh in their mind and encourage excitement.