What Should I Display at My Real Estate Convention Booth?

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Discussion Overview

The thread centers around ideas and experiences related to displaying products and materials at a real estate convention booth. Participants share suggestions for items to showcase, handouts to provide, and strategies for engaging with attendees.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, seeks advice on what to display at a real estate convention booth, mentioning a prize drawing wheel and interest in referral and closing gifts.
  • Another participant suggests creating flyers with suggested gift packages, including items like trivets, plates, and cookbooks.
  • Several users mention the importance of displaying items attractively and grouping them into gift baskets, with one participant emphasizing the need for affordable options.
  • One participant shares their experience of booking multiple shows and gathering business cards at a previous convention, highlighting the effectiveness of showcasing products as gifts.
  • Another participant notes the potential for recruiting real estate agents into the Pampered Chef business, suggesting they may benefit from additional income opportunities.
  • One participant expresses interest in networking groups, sharing personal experiences with BNI and its impact on their business.

Areas of Agreement / Disagreement

Views differ on the specific items to display and the best strategies for engagement, with no clear consensus emerging on a single approach.

Contextual Notes

Participants share personal experiences from various conventions and events, discussing the types of interactions they had with attendees and the outcomes of their efforts.

Who May Find This Useful

Consultants looking for ideas on booth displays and engagement strategies at conventions may find the shared experiences and suggestions relevant.

Deb
Silver Member
Messages
13
I have a booth at an upcoming Real Estate Convention that will have over 5,000 real estate agents in attendance. The convention is for their continuing education requirements. I'm trying to figure out what to display on my table and the kinds of hand-outs I want. I have a prize drawing wheel that I use for bookings. I really wanted to have some displays of referral type gifts and closing gifts. Any suggestions? Thanks.

Deb Adams
Pasadena, MD
 
How about a flyer that you can give them with some suggested gift packages?
- Heart trivet
- Celebrate plate
- Wine bottle opener and Cheese bistro set
- Gift certificate
- SA small bowls and caddy
- Any of the cookbooks
 
  • Thread starter
  • #3
Thanks, Ann. I was also going to display the items grouped together. I'm hoping to also get some bookings out of this, especially since the majority of RE agents are women and probably would like to get "free" stuff for themselves.

P.S. Love THAT hat!

Deb Adams
Pasadena, MD
 
Baskets and our prepackaged gift sets!If you have the gift sets - any one will do or borrow one if you can - display that. Then put together some inexpensive gift baskets. Display several of the items suggested by Ann find a way to atractively wrap them up into a gift basket. Make sure you put a price on them. Because it comes out of their comission it needs to be inexpensive but goof looking! Include a catalog in there with your contact info too. Then be ready to make sure you can follow up on creating the baskets.
You can then decide if you want to charge extra for the wraping and the basket.
 
And let them know that if a whole office gets together and orders, you can submit it as a show. Which would then allow them to pick something else for free - either additional gifts or things like the carafe for the office.
 
How did you find out about the real estate convention? I would love to get something like that. I recently worked a Home and Garden show. Got a Wedding Registry, one booking, one fundraiser, a couple of "thinking about it" and one possible recruit.
 
  • Thread starter
  • #7
JackieBozeman said:
How did you find out about the real estate convention? I would love to get something like that. I recently worked a Home and Garden show. Got a Wedding Registry, one booking, one fundraiser, a couple of "thinking about it" and one possible recruit.

Hi Jackie,

I belong to a business networking group, BNI, and some of our members had booths at last year's convention. If there is a BNI group (www.bni.com) in your area, I would strongly urge you to join. It has done wonders for my business and is well worth the cost.

You can also contact your local realtor association. This convention is sponsored by the county realtor association to help the local realtors meet their continuing education requirements.

Hope that helps!

Deb
 
How much does BMI cost - I have never been sure if networking groups would behelpful to my business and how to truly network my business
 
Real Estate BoothHi Deb!

I recently had a show for about 17 real estate agents and I displayed the attached flier. I hope it helps you.

Let us know how you made out - good luck!

Chef Chrissy
[email protected]
 

Attachments

Last edited:
  • Thread starter
  • #10
Kathytnt said:
How much does BMI cost - I have never been sure if networking groups would behelpful to my business and how to truly network my business

Hi Kathy,

BNI has yearly dues of $330 and then weekly meeting fees which vary according to where you are having your meeting. The meetings are either breakfast meetings or lunch meetings and the location (restaurant, etc) sets the price for the fee. My gorup meets at a local coffee cafe and the weekly fee is $10. I started a year ago and am now reaping the rewards of building trust with the other members of my BNI Chapter. I bring a product for "Show & Tell" every week and, for the past 8 weeks, have always left with an order. It takes time to build up the value of PC with the members of the chapter. We have a chance every week to give a 45 sec infomercial and, on a rotating basis, get to make a 10 min presentation to the group. The idea behind BNI is to train the chapter members to be an effective sales team for you. I just booked 2 fundraisers with the local church as a result of one of the members (a life insurance agent who happens to work with the youth ministry at his church) - we are going to do a PC Bingo this summer and one again in the fall. I also have 3 shows booked from other chapter members and from one of those shows (it was an Arbonne consultant that did a thrill of the grill) I got 5 bookings at her show. WOW! So all I can say is that the money for dues and membership has been well spent. Just google "BNI" and see where there is a local chapter in your area. Don't give up if you decide to join, keep plugging away and you will teach the other members of the group that PC isn't just a hobby and has a great deal to offer!

Deb Adams
Pasadena, MD
 
  • Thread starter
  • #11
Chef Chrissy said:
Hi Deb!

I recently had a show for about 17 real estate agents and I displayed the attached flier. I hope it helps you.

Let us know how you made out - good luck!

Chef Chrissy
[email protected]

Hi Chrissy,

Thanks for the flyer. I'll let everyone know how the convention goes. I'm very excited. There are more than 5,000 agents attending so statistics are with me!

Deb Adams
Pasadena, MD
 
  • Thread starter
  • #12
Results from Booth at Realtor ConventionWell I have over 100 realtors and other business folks stop at my booth at the Realtor Convention on Wednesday. I booked 3 cooking shows, 3 catalog shows and got 1 possible recruit (from a student that happened to be walking through the convention area - was held at a local community college). I also have more than 100 business cards that were dropped in my drawing box (I gave away the trifle bowl). A lot of the realtors asked why I was there since they really didn't want to have a PC show so I explained to them that our products make wonderful closing gifts and referral gifts. I had a couple of flyers prepared that had examples and ideas for gift baskets with a wide range of prices. After explaining that I could almost guarantee that any client would use the gift they received from the realtor every single day and every time they used it they would think of the person that gave it to them, I would get their card and a request for more information.

I am working on a newsletter to send to the realtors and need to have a great subject line that will get them interested enough to open the e-mail.

Any ideas? Thanks bunches! ;)

Deb Adams
Pasadena, MD
 
Wow! What an opportunity!!

I would take new products (seasoned stones just don't look right!) out of their boxes and assemble attractive gift packages, with lists and prices for each package.

Also, see if you can recruit!! Few real estate agents make big bucks, the majority live on less than $12,000 a year. PChef would be great to do alongside the real estate, and they already have business experience, so they are alot more likely to stick the business out through the bumps.
 
  • Thread starter
  • #14
Paige Dixon said:
Wow! What an opportunity!!

I would take new products (seasoned stones just don't look right!) out of their boxes and assemble attractive gift packages, with lists and prices for each package.

Paige,

Thanks! It was a great opportunity. I had a great time and met quite a few wonderful folks! I want to keep my name before them as much as possible so I am doing a newsletter to each person that dropped a card. Iam going to put pics of the gift packages in the newsletter but I'm trying to find an intriguing subject line for the e-mail. Any suggestions?

Deb
 
Well, since everything we do in PChef is plagerized, how about
"One call does it all"
 
  • Thread starter
  • #16
Paige Dixon said:
Well, since everything we do in PChef is plagerized, how about
"One call does it all"

Wow, I like that. Thanks Paige!
 
Have any of you done any advertising directly at the Real Estate agents place of business. For example having a table set up for a day or doing a presentation at one of their montly meetings?
 

Frequently Asked Questions

What types of products should I display at my real estate convention booth?

Consider showcasing a selection of your best-selling real estate tools and resources, such as brochures, business cards, and promotional materials. Additionally, displaying high-quality visuals of properties you represent can attract potential clients. If you have any unique selling propositions, such as virtual tours or staging services, include those as well.

How can I make my booth visually appealing?

Use bright colors and professional signage to draw attention to your booth. Incorporate eye-catching graphics, such as large images of properties or infographics about the real estate market. A clean and organized layout with clear pathways will help visitors navigate your space easily.

Should I offer any giveaways or promotional items?

Yes, offering giveaways can be an effective way to attract visitors to your booth. Consider items that are useful and relevant to your audience, such as branded pens, notepads, or keychains. You could also offer a raffle for a larger prize, such as a gift card to a local restaurant or a home improvement store.

How can I engage visitors at my booth?

Engage visitors by initiating conversations and asking questions about their real estate needs. Consider interactive elements, such as a digital presentation or a virtual reality tour of properties. Additionally, having a sign-up sheet for a newsletter or a free consultation can encourage visitors to leave their contact information.

What materials should I have on hand for follow-up?

Ensure you have a supply of business cards, brochures, and flyers that detail your services and listings. A lead capture form can help you collect contact information from interested visitors. Additionally, consider having a tablet or laptop available to input leads directly into your CRM system for efficient follow-up.

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