What Are Your Average Sales for Cooking Shows and Catalog Shows in 2007?

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Discussion Overview

The thread discusses participants' average sales figures for Cooking Shows and Catalog Shows in 2007, with various consultants sharing their personal experiences and insights regarding their sales performance.

Discussion Character

  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, reports an average of $500 for cooking shows and $300 for catalog shows.
  • Another participant shares their experience of an overall show average of $722, noting catalog averages between $300 and $500.
  • Several users mention cooking show averages ranging from $600 to $850, with catalog averages typically lower, around $350.
  • One participant expresses a desire to improve their average from $430, reflecting on the need to work harder.
  • Another participant notes their average cooking show sales at $625, attributing success to host coaching and outside orders.
  • One participant mentions a significant drop in their averages this year compared to the previous year, highlighting the variability in sales performance.

Areas of Agreement / Disagreement

Views differ significantly regarding average sales figures, with no clear consensus on what constitutes a typical average for Cooking and Catalog Shows.

Contextual Notes

Participants are sharing their personal sales experiences from 2007, reflecting a range of averages and factors influencing their sales performance.

Who May Find This Useful

Consultants looking to compare their sales averages or seeking insights into the variability of sales performance among peers may find this discussion relevant.

SummerG
Messages
215
I have a call with my director tonight to discuss what my goals are for 2007 within my PC business. I was wondering what your average sales are for Cooking Shows and also for Catalog Shows?

I'm having a hard time setting my goals really. I work full-time yet I do have the desire to build my business.

Thanks for sharing,
Summer
 
My cooking show average is right about $500. My catalog show average is about $300. This is why I try to load my calendar with more cooking than cattys.
 
My show average all together with both types is at about $500. I know that usually my catalog shows are only around $200-300. My cooking show average is more around $600. I usually do around 2-3 shows a month.
 
My overall show average is $722. My usual catalog average is $300-500 i did have one 1000 catalog show.

I strongly recommend to my host to use the block sale, I also call it pampered pool. This is where they sell squares for $2 and then we draw a winner and the winner gets the amount of money collected in product. If they already have an order placed this one can not replace it. For every host that has done this it has bumped them up to the next level.
 
Cooking shows are around $700, but catty shows are around $350...
 
My cooking show average is about $650.00 Catty about $350.00-$400.00
 
My shows catty & cooking combined are $772. I do not do many catty shows, though.
 
Wow your averages are very high. Mine is only 430. Hmmmm. .. I guess I'll have to work harder at increasing this average.
 
My catty average is $240, my cooking show average is $613. My goal is to get it up to $700 this year...
 
chee65 said:
Wow your averages are very high. Mine is only 430. Hmmmm. .. I guess I'll have to work harder at increasing this average.

I was thinking the same thing! My shows used to be around $450-500, but so far this year, around $350. Hopefully it's the month. Catalog shows are usually dismal--$600 was my highest in almost 2 years. Most are barely shows.
 
Last year (my first year) my average was $456 so I am hoping to bump that up to $500-600!
 
My average is about 500-525. This month however, it's 700.
 
Cooking show avg: $723
Catalog show avg: $468
 
My cooking show average is $850 and my catalog average is $400. I think the key to having a high average for both types of shows is what you host coach them to! Sure some shows no matter how hard you coach will only be $350 or $400 but then you will have those hosts who listen to what you say and have $1200 or $1500 or better yet $2000 shows!:D
 
Good advice Marlene! Nice averages too!
 
Last month my show average was 209 But I am a beginner so look for higher averages comming soon!
 
December is hard too because of Christmas, Margie! Pretty much I give up on Nov-Jan and refocus on Feb!
 
My show average is $625 - and I had the highest show average in my cluster! I hve good attendance at my shows....but live in MI....where it was just all over the news of how we have the poorest economic forecast in the nation...we are #50 economically, and with the Pfizer layoffs, just lost another 1000 jobs here in
West MI. The only way I keep my show avg. this high is by host coaching, and also reallllly stressing the importance of outside orders - almost all of my shows have at least $200 in outside orders, and many double their show total by offering a catalog to everyone who cannot attend their show. I rarely do Catalog Shows tho' - so many of them have never panned out, so I've given up on suggesting them, unless someone asks if they can do one....and usually when it is initiated by them, they do a better job with it! Had a couple of $350 ones in Dec!
 

Frequently Asked Questions

What were the average sales for cooking shows in 2007?

In 2007, the average sales for cooking shows typically ranged between $400 to $600 per show, depending on factors such as the host's network and the number of guests in attendance.

How did catalog shows perform in terms of average sales in 2007?

Catalog shows in 2007 generally saw average sales of around $200 to $400. These shows relied heavily on the host's ability to promote the catalog and engage their guests.

What factors influenced the average sales for cooking and catalog shows in 2007?

Several factors influenced average sales, including the host's enthusiasm, the quality of the products showcased, the size of the guest list, and the effectiveness of the marketing strategies employed.

Were there any significant trends in sales for cooking and catalog shows in 2007?

In 2007, there was a noticeable trend towards increased interest in healthy cooking and kitchen gadgets, which positively impacted sales for both cooking and catalog shows.

How do the average sales from 2007 compare to more recent years?

While average sales in 2007 were strong, recent years have seen fluctuations due to changes in consumer behavior and the rise of online shopping, which has affected the dynamics of direct sales events.

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