Vendor Show Giveaway Idea; Help, Please.

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Discussion Overview

This thread explores various ideas for engaging potential customers at vendor shows, particularly through giveaways and incentives. Participants share their personal experiences and thoughts on different approaches to attract leads and build rapport with attendees.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, discusses creating cello bags with recipe cards and candies as a way to entice people to provide their information at vendor fairs.
  • Another participant shares excitement about implementing a similar idea at an upcoming holiday show, emphasizing the appeal of holiday-themed giveaways.
  • Several users mention concerns about the costs associated with giving away items just for information, suggesting alternative strategies that tie giveaways to purchases or bookings.
  • One participant suggests a structured giveaway approach, linking entries to newsletter sign-ups and purchases, which they found effective in the past.
  • Another participant notes the importance of communicating the benefits of the giveaway to potential leads, suggesting clear signage or verbal explanations.
  • One participant shares their experience of sourcing inexpensive materials for their giveaway, highlighting the cost-effectiveness of their approach.

Areas of Agreement / Disagreement

Views differ on the effectiveness and cost of giving away items for information. Some participants support the idea, while others express skepticism about its value and suggest alternative methods to engage potential customers.

Contextual Notes

The discussion reflects a variety of personal experiences and strategies related to vendor shows, with participants sharing insights on how to balance costs with potential benefits in attracting leads.

Who May Find This Useful

Consultants looking for creative ideas to engage customers at vendor shows may find these discussions helpful in generating leads and building relationships.

Messages
380
I'm thinking of doing something different to entice people to give me their information and to build further rapport with people I meet at vendor fairs. I've been putting together little cello christmas bags with a recipe card, a couple of candies, and a silly little holiday doo-dad. Each person who fills out a survey slip will get a little bag. I am going to put a slip of paper into each bag with the name of one of Santa's reindeer. Each reindeer will depict a different prize. Of course one name will be a free cooking show (which will be most of the bags). Any thoughts on this idea would be helpful...I haven't thought it through thoroughly....lol...thank you so much!
 
I really like this idea! I am doing a Holiday show on Saturday and have now started thinking about how I can get this accomplished and ready to go for 9am on Saturday =)
I think that people love getting something....I was planning on using the spce-turn-about prize for either booking or spending over $75 (with host receiving item at her show or customer when their order comes) but this is great because it's holiday focused....what are you needing advice on?
 
  • Thread starter
  • #3
JessBarszcz said:
I really like this idea! I am doing a Holiday show on Saturday and have now started thinking about how I can get this accomplished and ready to go for 9am on Saturday =)
I think that people love getting something....I was planning on using the spce-turn-about prize for either booking or spending over $75 (with host receiving item at her show or customer when their order comes) but this is great because it's holiday focused....what are you needing advice on?

I think I was just wondering if it made sense! Should I post a sign with what each reindeer represents, or just wait until I talk to them on the phone (if they don't call within 24 hours, I'll call them and let them know what they've won).
 
ohh ! I'm doing a holiday event next weekend.. I'm going to use this and put them all in the Trifle bowl. Pretty! :)) thanks for the idea.. I get a small 8 foot table so I need double duty!
Thanks!
 
I don't know if I would personally give them something just for giving me their information. That's a lot of money spent for me. I always give everyone who comes through a recipe card and I'm going to do the spice turn about idea but that's only if they spend so much or book a show. That's what I'm really going for.
 
wadesgirl said:
I don't know if I would personally give them something just for giving me their information. That's a lot of money spent for me. I always give everyone who comes through a recipe card and I'm going to do the spice turn about idea but that's only if they spend so much or book a show. That's what I'm really going for.

I have to agree. After looking at costs, the people that want the awesome newsletter info and news on PC products etc. will gladly give their info...maybe it will be money down the drain for people just 'wanting' something. You could turn this into a pick a reindeer for hosting a show!! That might generate some extra interest in hosting a show...I'm using the spice turn about to hopefully boost sales/bookings and it's something I can use at shows easily as well....but I love the holiday idea...something I am writing down for the holiday open house I'm working on...crossing my fingers that my ideas can translate into an awesome open house with lots of orders for December!!!
 
I think I was just wondering if it made sense! Should I post a sign with what each reindeer represents, or just wait until I talk to them on the phone (if they don't call within 24 hours, I'll call them and let them know what they've won).

I would definitely let them know the benefits...why do they want a reindeer!! So let them know what the possibilites are...either by just telling them or having something they can read themselves!! Good luck!! :)
 
Cute!!
I like the reindeer idea.
How about in the baggie put the reindeer name, recipe card, your business card and a few pieces of hard candy.
If I were doing the reindeer names the slips of paper would read. Place your order and tell me the reindeer's name and I will tell you what you won!
Don't tell them what they get until you have the order amount. When I do this sort of giveaway it is always tied to 3 price points *(they do not know this and I don't feel its sneaky but it is successful), I decide on my levels and do a price appropriate product (these examples today may not work with commission amount earned but match it to whatever you can order on supply order) So they have Dancer but if they spend $20 and under they get a SB, OR 2 twixits, OR "etc"
if they spend $21 -90 they get a petite spoon set or set of quickcut knives (or whatever you want to give)
$91 plus they get a rub or something else (free shipping),
 
It's a super cute idea, but I think it's going to cost you more than you think it might. ;)

I've learned that 1 good booth lead is better than 10 that will get me no where. I advertise the monthly guest special on a big tri-fold board (to get their attention from across the room) and go from there. Once they are at my table, looking & talking - I ask if they would like to be on my monthly e-mail newsletter. Most are fans & say yes. If they say no, that's fine with me. It's one less dead lead in my system. LOL

If you really wanted to do a giveaway, maybe try something like: Sign up for my newsletter, get 1 entry ... then get 1 bonus entry for every $20 purchase. If they book a show, 3 entries. If they sign up to be a consultant, 10 entries! Then have one big prize as your drawing. I had the Executive skillet that comes with the new consultant kit, then bought a set of cookware & received a 2nd one. I gave the 2nd one away at a fundraser booth once. It went over super well! :D
 
i would suggest a gift certificate redeemable only through you so you will get some business from the give away!!
 
regarding cost.. I picked up snowflake cello bags at the dollar store.. 20 for a $1 (w/ twisties!) and chocolate candy there too. I packaged up 60 bags with recipe cards and candy. 3 packs of bags, 5 bags of candy and 2 packs of cards. $10.00 divided by 60... $0.16 a pop total.

if I get 60 contacts with names, emails and phone# I think it will be worth it. and I have old catalogs .. so I think I'm set!
 

Frequently Asked Questions

What is a vendor show giveaway, and why is it important?

A vendor show giveaway is a promotional item or prize that vendors offer to attract attendees to their booth. It is important because it helps draw in potential customers, creates excitement around your products, and increases engagement with your brand. A well-planned giveaway can also help collect contact information for future marketing efforts.

What are some effective giveaway ideas for a Pampered Chef vendor show?

Effective giveaway ideas for a Pampered Chef vendor show include kitchen gadgets, recipe books, or a gift basket featuring popular products. You could also consider offering a cooking class or a virtual consultation as a prize. Ensure that the giveaway items are relevant to your brand and appealing to your target audience.

How can I promote my giveaway at the vendor show?

To promote your giveaway at the vendor show, create eye-catching signage that clearly explains the rules and prizes. Use social media to announce the giveaway before the event and encourage attendees to visit your booth. Engage with visitors by discussing the giveaway and offering additional incentives for signing up, such as exclusive discounts or samples.

What are the best ways to collect entries for the giveaway?

The best ways to collect entries for your giveaway include using a sign-up sheet where attendees can provide their contact information, or utilizing digital methods like a QR code that links to an online entry form. You can also encourage social media engagement by asking participants to follow your page or share your post to enter.

How do I follow up with giveaway participants after the event?

After the event, follow up with giveaway participants by sending a thank-you email that includes the winner's announcement. You can also offer a special discount or promotion to all participants as a way to encourage future purchases. This follow-up helps build relationships and keeps your brand top-of-mind for potential customers.

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