The Great Postcard Debate: Cardstock or Official Paper?

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SUMMARY

The discussion centers on the choice between using cardstock and official postcard paper for printing postcards. Users share their experiences, highlighting that cardstock provides more flexibility in size and cost-effectiveness, with one user noting they can produce 400 postcards for $9.32 compared to 200 official postcards for $20.66. The conversation also emphasizes the advantages of using specific printers, such as Canon inkjet printers, which allow for double-sided printing without manual intervention. Ultimately, participants conclude that cardstock is a more economical and versatile option for postcard printing.

PREREQUISITES
  • Understanding of cardstock and its benefits for printing
  • Familiarity with printer types, specifically inkjet vs. laser printers
  • Knowledge of printing costs and discounts at office supply stores
  • Experience with cutting and formatting printed materials
NEXT STEPS
  • Research the best cardstock options for printing postcards
  • Learn about the capabilities of Canon inkjet printers for double-sided printing
  • Investigate printing costs and discounts at Office Depot and Office Max
  • Explore techniques for formatting postcards for different printer models
USEFUL FOR

This discussion is beneficial for graphic designers, small business owners, and hobbyists interested in cost-effective postcard printing solutions and those looking to optimize their printing processes.

lkprescott
Silver Member
Messages
1,232
Okay, so I went to Staples last night to get some cardstock to print out my postcards and noticed they had 'official' postcard paper which is perforated for easily going from full page to 4 postcards a page.

So I grabbed a pack and the cardstock and something else and had sticker shock at the register. When I got home, I started doing more thinking and started wondering what other folks do for postcards.

Do you buy the postcard paper? Or do you just print on cardstock and cut apart?
 
I use 4 x 6 Blank Index cards

You can get 100 for 92 cents

I use these cards for so much stuff - I love these cards

I more thing - when buying your index cards - look for white ones - Staples usually have off white, Wal-Mart has white only - I think white looks alot better

~
 
  • Thread starter
  • #3
So do you print each one individually then? I'm looking to feed mine through an HP printer.
 
I put a stack in my Lexmark and let them go.

I don't know anything about how they print with other printers

~
 
Generally I just print mine on thick card stock and then cut them - that gives me a little more flexibility in size as opposed to the perforated ones. So then printing with our discount card at Office max at $.39 a page it comes out to $.10 a card (when you bring your own card stock). Crazy thing to watch out for though, apparently our discount doesn't apply if we use their card stock! I'm still looking for good quality card stock that I can get in bulk - any suggestions anyone?PS I just learned that its only $.29 a page to print color at Office Depot. I wonder if our discount will apply to their card stock?
 
I've done both - the cardstock and the index cards. I prefer the index cards because then I can just print what I need. I can't get them in the HP printer though without them being formatted funny so I use my canon printer.
 
I use letter-size cardstock and cut them apart after printing. Then I can use the bright stock and have colored postcards, like Nancy's Artworks used to have. And I can run them through the printer twice, once on each side, and print my name and address in the return address area.
 
That's why I LOVE my Canon.. prints on both sides without doing it manually! (Yes, I am lazy!)
 
  • Thread starter
  • #9
Thanks for the input guys! The postcards I got ended up being a package of 200 postcards for $20.66... I got enough cardstock to make 400 postcards for $9.32! Plus their colors I like vs plain ol' white. The math is a no-brainer but wasn't sure if there was any advantage to printing on the 'official' postcards vs the cardstock. I'm definitely taking these postcards back to the store for a refund.
 
finley1991 said:
That's why I LOVE my Canon.. prints on both sides without doing it manually! (Yes, I am lazy!)
I was too chea... er, frugal, to pay for the duplexer for my laser printer. :) And I so seldom actually print double-sided, it was probably a good decision. Although there is that occasional item... (which I usually end up printing at work. shhhh...)
 
HAHA! Mine's not a laser printer... just an inkjet. So I'm chea.... too! :)
 

Frequently Asked Questions

What is "The Great Postcard Debate" in the context of Pampered Chef?

"The Great Postcard Debate" refers to the ongoing discussion among Pampered Chef consultants about whether to use cardstock or official Pampered Chef paper for their marketing postcards. This debate centers around the effectiveness, cost, and presentation of each option in promoting their products and events.

What are the advantages of using cardstock for postcards?

Cardstock is often thicker and more durable than regular paper, which can make postcards feel more substantial and professional. It can also allow for more vibrant colors and designs, potentially catching the eye of recipients more effectively. Additionally, cardstock can be more cost-effective in bulk, depending on the supplier.

What are the benefits of using official Pampered Chef paper?

Using official Pampered Chef paper ensures that the branding is consistent with the company's image and standards. This can enhance credibility and trust with potential customers. Official paper may also include specific guidelines for design and messaging that align with Pampered Chef's marketing strategies, making it easier for consultants to create compliant materials.

How does the choice between cardstock and official paper affect customer response?

The choice between cardstock and official paper can significantly impact customer response. High-quality cardstock may stand out more in a crowded mailbox, potentially leading to higher engagement. However, official Pampered Chef paper may resonate better with loyal customers who appreciate the brand's consistency and professionalism. Ultimately, the effectiveness can vary based on the target audience.

Are there any cost differences between cardstock and official Pampered Chef paper?

Yes, there can be cost differences between cardstock and official Pampered Chef paper. Cardstock may be cheaper when purchased in bulk from third-party suppliers, while official Pampered Chef paper may come at a premium due to branding and quality assurance. Consultants should weigh the costs against the potential benefits of each option to determine the best choice for their marketing strategy.

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