Should I Send My Black Friday Sale Email This Friday or Next Monday?

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Discussion Overview

The thread centers around the timing and strategy for sending out promotional emails for Black Friday sales among Pampered Chef consultants. Participants share their thoughts on when to send emails, the types of promotions to offer, and personal experiences from previous sales.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, is considering sending their Black Friday sale email either this Friday or next Monday, weighing the timing to ensure maximum visibility.
  • Another participant suggests that sending the email on Wednesday may not be effective due to Thanksgiving preparations, recommending Sunday or Monday instead.
  • Several users mention sharing samples of their Black Friday sales to help others with ideas.
  • One participant shares their plan to send out a newsletter with Black Friday sale information, allowing ample time for customers to respond.
  • Another participant expresses indecision about the structure of their sale, contemplating various discounts and incentives based on past experiences.
  • One consultant notes that a 10% discount plus free shipping could attract interest, depending on customer engagement.
  • Another participant shares a detailed promotional strategy that includes hourly specials and incentives for referrals, highlighting a successful approach from their cluster.
  • One participant raises concerns about the financial implications of offering free shipping and discounts, questioning the sustainability of such offers.
  • Another participant discusses the challenge of managing shipping logistics, considering options for local versus direct shipping to customers.

Areas of Agreement / Disagreement

Views differ on the best timing for sending promotional emails and the effectiveness of various discount strategies. No clear consensus emerges on the optimal approach to structuring the sales.

Contextual Notes

Participants share personal experiences and strategies based on their individual circumstances and past sales, reflecting a variety of approaches to Black Friday promotions.

Who May Find This Useful

Consultants looking for insights on timing and promotional strategies for Black Friday sales may find the shared experiences and ideas beneficial.

wadesgirl
Gold Member
Messages
11,383
When are you sending out your email to promote a black friday sale? I originally wasn't going to do one but now that I'm really close to Level 3 I'm going to go for it. I was debating on sending it either this Friday or next Monday. I don't want to send it too early but I also don't want to miss anyone who gave me a work email and may not be at work next week. I also considered Wednesday which would put it really close so they don't forget.
 
I dont think I'd send it out Wednesday. A lot might be running around getting things ready and together for Thanksgiving and might not check email until Friday morning when they wake up (and too late for the sale). I'd say send it Sunday/Monday to everyone.
 
Anyone have samples of their Black Friday sale they'd like to share?
 
My newsletter, which includes my Black Friday Sale info, goes out today. That gives plenty of time for people to check out (or request) a catalog.
 
Carolyn, check out a few of the threads listed at the bottom of this thread. I know that a few of us shared ours there.
 
I plan on sending mine out tommorrow and sending a reminder email on Tuesday
 
I'm debating when to get the word out about it as well. But I'm still undecided how I want to run it. Do I have it be a Pre-Holiday Blowout Sale, where for one week, up through Cyber Monday they get a 10% discount, plus orders $50 and over get free shipping and a PC 2010 Wall Calendar?Or just do a one-day sale? Is 10% off enough of a bargain to entice people? Last year when I did the true Black Friday sale with each hour a different % discount, I didn't get a single order. But this year I have all the more contacts, so maybe I will get a bite or two.Then, should I have it include SA products and try to close it for November and help my SAT? Or call earning $3000 a long-shot and just have this be a December thing and promote getting a free gift w/ orders over $60 (the decorator bottle set)?Man, why do I have to be so indecisive with this stuff?!! :D :blushing: :rolleyes:
 
Bumping... :D
 
Amanda, 10% plus a possibility of free shipping is probably plenty to draw interest. It all depends on your customers and how much you get the word out. I had just a few orders last year, but they were nice, big orders. I've got a lot better buzz this year, so I'm hoping I'll have more orders.
 
I have two more shows between now and Thanskgiving so I don't want to send it out 'til after those shows.
 
Someone in our cluster has had awesome $700-1500 success with the following...TurkeyDON'T BE A TURKEY! Fabulous Black Friday & Saturday Website / Email Sale on November 27 & 28View the catalog online and shop from your seat instead of your feet! No dressing up and fighting all those crazy crowds! I plan on staying home and taking your orders all day and evening! HERE'S HOW IT WORKS AND WHY IT’S FABULOUS!Place an order via Email or my Website. All emails, and online orders are time-stamped so that you can benefit from the Specials. There will be HOURLY SPECIALS, RANDOM FREEBIES, SHOPPING SPREES, and other SURPRISE BONUSES! * For every $30 dollars you spend you will be entered into a drawing for a Deep Covered Baker / Cookbook / and Spice. Pay by credit card and receive an extra entry. SPECIALS: 12 midnight to 8 am: Let me sleep in and order by email or online and receive 15% off your entire order!* 8 am to 10 am: Tax-Free zone. All orders this hour are sales tax free!* 11am to 1 p.m.: Simple Additions sale 30% Off (Dinnerware / Serveware and Stands) 1 pm to 3 pm: All products containing an 'F' or ‘S’ for Fabulous Friday or Saturday are 15% off!* 3 pm to 5 pm: All men placing orders get a Seasons Best Recipe Collection and free gift wrapping on any order placed 5 pm to 8 pm: DINNER BREAK – Email / Web orders - Order $60 or more and receive a FREE Weekday Dinners – Done! Recipe Card Collections 8 pm to 11:59 pm: Be entered to win a Free Large Bamboo Platter. One entry for each $40 you spend. FREE SHIPPING! SHOPPING SPREES☺ I would appreciate it if you would invite a friend to benefit from this Phone/Web/Email Sale too! IN FACT, when you refer 5 or more people to my Fabulous Friday sale, you will WIN A SHOPPING SPREE of your own! The more people you refer, the BIGGER your spree will be! The spree is based on orders placed by your referrals. The Host Special for November is our fabulous Simple Additions & Barware! What a great buy! ☺ If you are one of my Past Hosts, this discount is in addition to your 10% Past Host Discount for even more savings! Place your order by:sending an email to me at [email protected]or on my website
WEBSITE INSTRUCTIONS:Order Online! pampered chef DOT biz SLASH mynameClick Order Products (bottom left)HOST: Enter: [my name] and shop from home!
IMPORTANT: Discounts are not processed on my website! I will do them manually!!! And email you the adjusted price. These discounts are from me personally and not from the Pampered Chef® Home Office! Serving up solutions for today's budgets...
 
Hey Amanda,

looks good to me, but my only conecern is that free S&H for orders over $50 eats ALOT of your commission on a $50 order (depending on your commission rate)... Especially giving a 10% off too... Maybe you could make it $1 shipping?

And assuming that it is free for a $50 order AFTER the 10% off? Then they'd be ordering about $55 worth of stuff... That means you'd be eatting about $5 of your commission, plus another $4.25, that is about $9.25 per order... Will you make any money?

Not sure I'd offer so much! Or maybe I'm not getting how you'd do it...
 
I know, that was my worry too. But if it helps me for SAT, I thought I'd try it out. But...my last show might not be too big and so I'm really far away from reaching $3000. In that case, I should just make it a December show and decide what I want to offer. I want it to be enticing enough for people to actually order, but not sure how much to give away.
 
I agree about trying to entice them during this 75% off time of year. So part of mine will be a limited number of items at about 50% off or so. Things in the catalog that I earned and don't want/need. If I only sell those things, I'll have room, but if it gets them "in the door" and thinking so they order stuff, that's great too. Figure 50% off selected products will get them opening emails. My people love a sale (and luckily, email).
 
Okay, I think I'm going to just focus on the 10% off and the free calendar. I think I'll put on there Free shipping for orders over $100, even though I doubt anyone's going to be buying that much. But now I'm wondering what to do about shipping. Do I put on there something about choosing Direct shipping so that it's delivered right to their door? All my contacts live from 20 minutes to an hour away from me and I really can't drag my 4 kids around making deliveries. How would you handle it?I could say that people who live local to me I'll deliver it to them, but everyone else needs to select direct shipping? But then that's not much of a sale when the money they save on the sale they turn around and spend on shipping.Oh man, I don't know what to do...
 
Offer to meet with them at a set time for the delivery of their products. Maybe somewhere that's in the middle.

Also, it may make sense for you to cover the cost of the direct shipping (but charge them the $4.25). Maybe not, I'm not sure. I know that sometimes the cost of the direct shipping is worth me not having to catch up with everyone while dragging my kids everywhere. Do it on a case by case basis?
 
How about if I put this on there:--$4.25 shipping means your order arrives at my home and you’ll need to arrange to have it picked up--or select Direct Shipping and have it sent to your door! Direct shipping orders get a free Season’s Best Cookbook!
 
crystalscookingnow said:
Offer to meet with them at a set time for the delivery of their products. Maybe somewhere that's in the middle.Also, it may make sense for you to cover the cost of the direct shipping (but charge them the $4.25). Maybe not, I'm not sure. I know that sometimes the cost of the direct shipping is worth me not having to catch up with everyone while dragging my kids everywhere. Do it on a case by case basis?
That's a good option, too. Schedule a set pick up day at a mall parking lot or something? A case by case basis might be good, cause some purchases that will cost me too much. You know, those little orders of twixit clips and mini serving spatulas! :D
 

Frequently Asked Questions

Should I send my Black Friday sale email this Friday or next Monday?

It depends on your target audience and their shopping habits. Sending it this Friday can capture early shoppers, while next Monday might reach those who prefer to wait until the weekend to make decisions.

What are the benefits of sending the email this Friday?

Sending the email this Friday allows you to take advantage of the immediate buzz around Black Friday. Many shoppers are actively looking for deals, and your email can stand out in their inbox as they start their holiday shopping.

What are the advantages of waiting until next Monday?

Waiting until next Monday can give you the chance to analyze early sales trends and adjust your email content accordingly. It also allows you to target customers who may have missed the Black Friday rush and are still looking for deals.

How can I determine the best time to send my email?

Consider your audience's shopping behavior and preferences. You can also look at past email campaign performance data to see when your customers are most likely to engage with your emails.

Should I segment my email list for this campaign?

Yes, segmenting your email list can help you tailor your message to different customer groups. For example, you can send exclusive offers to loyal customers or highlight specific products to new subscribers, maximizing engagement and sales potential.

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